Session 9-10 Digital Business Strategy

Course : E-business Strategy
Effective Period : March 2020
Digital business strategy
Session 9 -10
Acknowledgement
These slides have been adapted from:

DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT
SEVENTH EDITION
Dave Chaffey, Tanya Hemphill David Edmundson-Bird (2019).
PEARSON. United Kingdom.
ISBN : 978-1-292-19333-5 (print)
Chapter 5
Learning Objectives
After completing this chapter, you should be able to:
• Follow an appropriate strategy process model for

digital business
• Apply tools to generate and select digital business
strategies
• Outline alternative strategic approaches to achieve
digital business
Main topics
1. What is digital business

strategy?
2. Strategic analysis
3. Strategic objectives
4. Strategy definition
5. Strategy implementation
Chapter Summary
1. Digital business strategy process models tend to share the following
characteristics:
– Continuous internal and external environmental scanning or analysis is
required. Clear statement of vision and objectives is required. Strategy
development can be broken down into formulation and selection, a key
emphasis being assessing the differential benefits provided by digital
channels for company and stakeholders and then selecting the most
appropriate channels for different business activities and partners.
– After strategy development, enactment of the strategy occurs as
strategy implementation. Control is required to detect problems and
adjust the strategy accordingly.
– They must be responsive to changes in the marketplace.
2. In this chapter, a four-stage model is used as a framework for digital
business strategy development. Key digital business issues within this
framework are outlined below.
3. Strategic analysis. Continuous scanning of the micro-and macro-
environment of an organisation is required, with particular emphasis on the
changing needs of customers, actions and business models of competitors,
and opportunities afforded by new technologies.
Chapter Summary
4. Strategic objectives. Organisations must have a clear vision on whether
digital channels will complement or replace other communication
channels, and their capacity for change. Clear objectives must be defined
and, in particular, goals for the online revenue contribution should be set.
5. Strategy definition. Six key elements of digital business strategy that were
reviewed are:
– Digital business priorities – significance to organisation (replace or
complement) and emphasis on buy-side or sell-side. Form of
restructuring required.
– Business and revenue models. Marketplace restructuring.
– Market and product development strategies. Positioning and
differentiation strategies.
6. Strategy implementation. Detailed in the remainder of Part 2 and in Part 3.
7. Information systems strategy should use a combination of impact and
alignment techniques to govern digital business strategy. IS strategy can
take a number of perspectives, of which those that focus on information or
knowledge management and technological and applications infrastructure
are most important
Definition of Infographic
• Infographics predate writing as a means of

disseminating information -- cave drawings are
probably the earliest known example.
• People were also creating and using maps before the
advent of written language.
• The process of creating infographics is sometimes
referred to as data visualization.
http://whatis.techtarget.com/definition/infographics
Definition of Infographic
We use a five step process when we

create infographics:
1. Select a story for the infographic
2. Choose a type of infographic
3. Get the relevant data
4. Design the infographic
5. Promote the infographic
http://whatis.techtarget.com/definition/infographics
Examples of Infographic
Session 11 & 12 Preparation
• Mandatory for all student write the resume for

session 11-12 Supply chain and demand at
home
• Bring the resume into classroom.
Individual
Assignment – session 13&14
• The student write an article based on selective topic

from Digital Business And E-Commerce Management
textbook
• course (min 450 words with Ms.doc format (.doc) )
• Every members in one group must choose different
topics to write the article
• Students submit softcopy upload in Binusmaya –
Assignment Menu (created by the Lecturer)
o File name Format: StudentID_StudentName_Title of
the article
o Deadline : Session 14 e-business strategy course
@schoolisbinus
http://sis.binus.ac.id
schoolisbinus
SIS Binus
http://www.facebook.com/schoolisbinus
schoolisbinus@binus.ac.id
http://www.drone-maniac.com/news-drone-maniac-more-and-more-popular/thank-

Session 9-10 Digital Business Strategy

Uploaded by

Copyright:

Available Formats

Session 9-10 Digital Business Strategy

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Session 9-10 Digital Business Strategy

Uploaded by

Copyright:

Available Formats

Course : E-business Strategy

Effective Period : March 2020

Digital business strategy

These slides have been adapted from:

After completing this chapter, you should be able to:

• Follow an appropriate strategy process model for

1. What is digital business

• Infographics predate writing as a means of

We use a five step process when we

• Mandatory for all student write the resume for

• The student write an article based on selective topic

You might also like