Starling Bank

STARLING BANK
STARLING BANK
OVERVIEW
• Overview of Company
• Mission, Vision, Values & Goals
• Analysis of Starling Bank's Vision, Mission, and Values
• Relationship between Vision, Mission, Values, and
Starling Bank’s History
• Consistency and alignment across these elements
3
OVERVIEW OF STARLING
BANK
Overview of Starling Bank as a leading digital bank in the
UK, emphasizing its innovative approach to banking
since its inception in 2014. The bank's mission revolves
around leveraging fast technology, providing fair service,
and upholding honest values accessible at the tap of a
phone, all the time [1]
4
VISION & MISSION
Vision and Mission: “Starling Bank aims to

revolutionize banking with a focus on fast technology,
fair service, and honest values, fundamentally changing
how customers interact with their finances [4].”
5
ANALYSIS ON VISION
MISSION
Historical Influence: Founded by Anne Boden, Starling Bank stands out
for its commitment to addressing gender equality in technology and
banking, showcasing significant leadership roles held by women and
efforts to improve banking's gender balance [2].
Consistency and Consonance: The alignment between Starling Bank's
vision, mission, and values emphasizes a customer-centric approach,
responsible banking, and technological innovation, all aimed at creating
a more inclusive and sustainable banking experience[2], [3], [4].
VALUES & GOALS 6
Values: “Starling Bank's values include listening to customers, keeping

things simple, doing the right thing, taking ownership, and striving for
greatness”
Goals: “Starling Bank's goals include driving digital banking

innovation, promoting financial inclusion, and fostering community
engagement”
The bank is committed to responsible banking, which includes policy &

partnerships aimed at societal good, such as promoting gender equality,
environmental sustainability, and inclusivity across all operations [3].
ANALYSIS ON VALUES & GOALS 7
1. Commitment to advancing financial inclusion and community

participation (National Trust and Smart Works).
2. Advancing technical growth in the banking industry (by the launch of

features like Engine and Fixed Saver accounts.)
3. Creative solutions (Kite debit card for children and the Share the Load
tool for couples).
4. Introduction of Hide References to combat economic misuse

CONSISTENCY & ORIENTATION 8
 Starling Bank's strategic approach is shaped by its

persistent emphasis on innovation and customer-
centricity, which is in line with its vision, purpose,
values, and objectives.
 The coherence between organizational parts is

emphasized in this approach, which is in line with ideas
of strategic management and promotes sustainable
growth.
9
THE POWER OF
COMMUNICATION
OVERCOMING
NERVOUSNESS
Confidence-building strategies
12
ENGAGING THE AUDIENCE

• Make eye contact with your audience to create a sense of intimacy and
involvement
• Weave relatable stories into your presentation using narratives that make your
message memorable and impactful
• Encourage questions and provide thoughtful responses to enhance audience
participation
• Use live polls or surveys to gather audience opinions, promoting engagement
and making sure the audience feel involved
13
SELECTING
VISUAL AIDS
Enhancing your presentation
14
EFFECTIVE DELIVERY
TECHNIQUES
This is a powerful tool in public Effective body language
speaking. It involves varying enhances your message, making
pitch, tone, and volume to it more impactful and
convey emotion, emphasize memorable.
points, and maintain interest.
• Meaningful eye contact
• Pitch variation
• Purposeful gestures
• Tone inflection
• Maintain good posture
• Volume control
• Control your expressions
15
NAVIGATING Q&A
SESSIONS
1. Maintaining composure Know your material in advance
during the Q&A session is
Anticipate common questions
essential for projecting
confidence and authority. Rehearse your responses
Consider the following tips
for staying composed:
2. Stay calm
3. Actively listen
4. Pause and reflect
5. Maintain eye contact
16
SPEAKING IMPACT
Your ability to communicate effectively will leave a
lasting impact on your audience
Effectively communicating involves not only

delivering a message but also resonating with the
experiences, values, and emotions of those listening
17
DYNAMIC DELIVERY
Learn to infuse energy into
Metric Measurement Target Actual
your delivery to leave a
lasting impression
Audience attendance # of attendees 150 120
One of the goals of effective
communication is to motivate
Engagement duration Minutes 60 75
your audience
Q&A interaction # of questions 10 15
Positive feedback Percentage (%) 90 95
Rate of information
Percentage (%) 80 85
retention
18
FINAL TIPS & TAKEAWAYS

• Consistent rehearsal • Seek feedback
• Strengthen your familiarity • Reflect on performance
• Refine delivery style • Explore new techniques
• Pacing, tone, and emphasis • Set personal goals
• Timing and transitions • Iterate and adapt
• Aim for seamless, professional delivery
• Practice audience
• Enlist colleagues to listen & provide feedback
19
SPEAKING ENGAGEMENT METRICS

Impact factor Measurement Target Achieved
Audience interaction Percentage (%) 85 88
Knowledge retention Percentage (%) 75 80
Post-presentation surveys Average rating 4.2 4.5
Referral rate Percentage (%) 10 12
Collaboration opportunities # of opportunities 8 10

THANK
YOU
Brita Tamm
502-555-0152
brita@firstupconsultants.com
www.firstupconsultants.com

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STARLING BANK

VISION & MISSION

Vision and Mission: “Starling Bank aims to

Values: “Starling Bank's values include listening to customers, keeping

Goals: “Starling Bank's goals include driving digital banking

The bank is committed to responsible banking, which includes policy &

1. Commitment to advancing financial inclusion and community

2. Advancing technical growth in the banking industry (by the launch of

4. Introduction of Hide References to combat economic misuse

 Starling Bank's strategic approach is shaped by its

 The coherence between organizational parts is

ENGAGING THE AUDIENCE

Effectively communicating involves not only

Q&A interaction # of questions 10 15

Positive feedback Percentage (%) 90 95

FINAL TIPS & TAKEAWAYS

SPEAKING ENGAGEMENT METRICS

Audience interaction Percentage (%) 85 88

Knowledge retention Percentage (%) 75 80

Post-presentation surveys Average rating 4.2 4.5

Referral rate Percentage (%) 10 12

Collaboration opportunities # of opportunities 8 10

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