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    Co Branding PPT Group 1

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    aaronsapio10

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    Co Branding PPT Group 1

    Uploaded by

    aaronsapio10
    13 views11 pages

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    Co Branding Ppt Group 1

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    © © All Rights Reserved

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    Copyright:

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    Download as pptx, pdf, or txt
    13 views11 pages

    Co Branding PPT Group 1

    Uploaded by

    aaronsapio10

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 11

    CO-

    B Y: G R O U P 1

    BRANDING
    CO-BRANDING
    Co-branding is the strategy that strives to
    capture the synergism of combining two
    well-known brands into a third, unique
    branded product. co-branding strategy will
    introduce a new product or service to the market.
    This product or service’s characteristics are then
    rooted in the attributes and core competencies of
    the two cooperating
    brands.
    BRANDS THAT USE
    CO-BRANDING
    Balenciaga x Crocs Nike x Apple

    Apple x Mastercard Levis x Pinterest

    Airbnb x Flipboard Burger King x Mcdonalds

    Bonne Bell x Dr. Pepper


    BALENCIAGA X
    CROCS
    This high fashion brand uses Crocs’
    accessible shoe brand to expand and
    reinforce its experimental ideas. Then, it
    places those experiments in public spaces to
    create excitement and engagement with the
    audiences for both brands.
    APPLE X
    MASTERCARD
    MasterCard became the first credit card firm to allow
    consumers to save their credit and debit cards on
    Apple Pay in order to gain a competitive advantage.
    With the introduction of the Apple Card, this
    partnership continues to benefit both Apple and
    Mastercard. MasterCard not only continues to assist a
    major consumer tech developer through this
    agreement, but it also changes with its customers'
    purchasing habits.
    AIRBNB X
    FLIPBOARD
    The continuous campaign recently resulted in
    another co-created product, Trips, which allows
    Airbnb customers to connect with hosts who share
    shared interests and book these experiences while
    traveling. This relationship exemplifies how
    organizations may provide their customers with
    information that is tailored to their specific
    interests, resulting in increased product utilization.
    BONNE BELL X DR.
    PEPPER
    While flavor and cosmetics are not often associated,
    this ad works because overlapping target demographic
    consumers may easily become eager to try an
    economical and enjoyable product like as Dr. Pepper
    lip gloss.
    NIKE X APPLE
    It's a brilliant co-branding move that helps both
    companies provide a better customer experience
    — and with the rise of fitness monitoring
    technology, Nike is ahead of the game by making
    it simple for athletes to track while playing.
    LEVI’S X PINTEREST
    The collaboration provides a true and personalized
    brand interaction, which is difficult to find in today's
    increasingly digital environment. Levi's uses
    Pinterest, a popular social site with millions of users
    interested in visual offerings, to address these
    objectives through digital customisation and visual-
    focused boards.
    BURGER KING X
    MCDONALD’S
    Although the ad was criticised for confusing
    Burger King customers, it was an excellent
    example of two competitive businesses
    collaborating to benefit a charity. Because they
    collaborated for a good cause, audiences
    embraced the campaign and spread the word all
    over the internet.
    THANK
    YOU

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