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Pitch Deck
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 Table of contents
Introduction 01 02 Problem & solution

Market opportunity 03 04 Product demo

Team & timeline 05 06 Financial & metrics

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 What is a pitch deck?
A pitch deck is a short presentation that entrepreneurs use to
describe their business and present it to potential investors. It
usually consists of about 10 slides with:

○ An overview of the company's mission and the product or

service offered
○ Market opportunity
○ Team, financials, etc.

The goal is to garner enough interest from investors so that they

are motivated to invest in the business

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01
Introduction

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 Introduction
Our company
The introduction of your company in the pitch deck should include
a brief overview of who you are and what you do. It should also
include a brief description of why your product or service is unique
and the value it provides to customers

Our idea
The “our idea” part of a pitch deck should include an explanation of
your product/service, how it works, and what the customer value is.
You should also explain the market opportunity for your
product/service

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 Main ideas of a pitch deck

Value Presentation Investors

The value of a product is A great presentation for a pitch When it comes to picking
determined by how much deck should be concise, clear and investors for a pitch deck, it's
customers are willing to pay for easy to understand. Visual important to research potential
it. It's a combination of factors, elements such as charts, graphs, investors and understand their
including the quality of the images, and videos can help to preferences, goals and interests
product, its features, and how make the presentation engaging
well it meets all of your
customer’s needs

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Key ideas in market opportunity
Research new markets Innovative solutions
Analyze existing customer needs and Utilize technology and customer feedback
identify gaps in the market to find new to come up with novel solutions that meet
opportunities and ideas your customer’s demands or needs

Stay ahead of trends Seasonal spikes

Monitor changes in the marketplace, such Identify times of year when demand for
as shifts in consumer behavior or emerging certain products may spike, such as
technologies, to stay competitive and holidays or special occasions, and use
capitalize on new opportunities and trends these times to target customers or
maximize sales

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 Six recommendations

Keep it simple Use visuals Keep it short

Structure your pitch deck clearly Incorporate visuals or graphics to A good pitch deck should be concise
and make sure all the important illustrate your message and keep the and clear; avoid trying to cram in
points are easy to understand audience engaged too much information

Make it memorable Test & iterate Main points

Include impactful stories, statistics, Practice presenting your deck A pitch deck is an overview of your
or facts that will help your audience beforehand with friends or business; focus on key points that
remember your message afterwards colleagues for feedback, then use get the most important ideas across
this input to refine it further

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 9h 55m 23s
Estimated delivery time per unit

386,000 km
Avg. distance travelled by logistics team

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 4,498,300
Number of users analyzed in our market
research

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 Revenue by quarter

Q1 Q2
January - March April - June

Q3 Q4
July - September October - December

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 Competition comparison
Features Value Pricing Trial Competence Share
Company A Fuel economy Special offers $23,000 No Low 8%

Company B Design Reliability $27,000 No Low 5%

Company C Performance Repairs $30,000 Yes High 20%

Company D Safety features Marketing $24,000 No High 22%

Company E Technology Customers $32,000 Yes Low 10%

Company F Comfort Best prices $15,000 Yes High 30%

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 Product infographic
Visuals
Showcase the design
of your product
Features
What makes you
product unique?
Price
Share the cost and
price with investors
Users
Speak about the
target audience
Availability
When is the product
expected to be ready?

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 Timeline of your presentation

Provide a brief Identify the customer's

overview of the pitch 02 pain points 04
deck's content and challenges

Engage the audience Describe how your

01 with a compelling 03 product or service can
introduction solve the problem

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 Organizational chart
John Doe
CEO

Jane Smith Mark Wilson

Department Head Department Head

Emma Miller Richard Taylor Sarah Williams Steven Ander

Manager Manager Manager Manager

Brian Clark Michelle García James Scott William Young Alan Turner
Employee Employee Employee Employee Employee

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 Market size overview
Higher level
$5M Indicate the current market size, which represents the portion of
the target market that the company has successfully captured

Middle level
$20M Identify the target market for the product or service, which may be
a subset of the total market. This could be based on factors such as
demographics, geography, or specific needs

Lower level
$100M Include the total size of the market, which represents the entire
potential customer base for the product or service

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 Roadmap infographic
Initiative Objective Q1 Q2 Q3 Q4
Analyze and understand the needs of your target
Understanding audience

Research existing products in the industry and

Conduct research analyze how successful they are

Generate ideas based on user feedback and

Brainstorm ideas research findings

Create a basic version of the product to

Develop a prototype show investors

Put the prototype through testing processes to

Test for usability ensure that it meets user requirements

Analyze feedback Analyze feedback

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 KPI dashboard
Product Units Revenue Returns
Item 1 500 2,000,000 40

Item 2 1,000 50,750 10

Item 3 250 1,500,000 300

Item 4 500 2,000,000 40

Item 5 1,000 50,750 10

$4,000,000 $100,000 $5,000 Item 6 250 1,500,000 300

Revenue General costs Benefit Item 7 500 2,000,000 40

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 Thanks!
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youremail@freepik.com
+34 654 321 432
yourwebsite.com

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