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CANCER
SUPPORT Campaign Ideas PAST INITIATIVES • In 2022, in association with Indian Cancer society, LG India had conducted 17 cancer screening camps, screening 1624 people. • Ongoing projects like - radio campaigns, cinema campaigns, social media posts, screening camps, financial aid and awareness workshops and many more. OBJECTIVES • Educate people about the importance of early detection through self- examinations and regular screenings. • Highlight the risk factors associated with different cancers and ways to mitigate them. • Promote a message of hope and strength, emphasizing survivorship and the importance of mental well-being during the journey. • Encourage cancer-preventive lifestyles.
THEME OF CAMPAIGN: #SCREENYOURSELF MYTHS AND FACTS ABOUT MYTHS • Cancer is contagious. CANCER FACTS • While cancer itself is not contagious, some viruses • Having a family history of cancer means you will and bacteria can increase your risk of developing get it too. certain cancers. • Deodorant or antiperspirants cause cancer. • Family history raises cancer risk, but doesn't • Sugar feeds cancer cells and should be avoided guarantee it. completely. • No scientific evidence links deodorants or • Alternative therapies can cure cancer. antiperspirants to cancer. • Cancer surgery spreads cancer. • Both cancer cells and healthy cells use sugar for energy, but a balanced diet is important • Alternative therapies may help manage cancer side effects, but not cure cancer. They shouldn't replace medicine. • Modern surgical techniques minimize the risk of spreading cancer. IDEAS Collaborations Collaborate with influencers or celebs who have fought cancer before. Ask about their journey, and post their story to inspire and motivate people. Can also collaborate with radio stations and give teasers about the campaigns.
Educate Collaborate with doctors to educate people about cancer, raise awareness about regular checkups, and remove stigmas by creating Q&A videos addressing related questions. Podcasts can be done with doctors.
Employee Engagement Employees or their relatives who have fought cancer can share their stories, and free cancer screenings can be provided. Employees can also be encouraged to contribute to campaigns. IDEAS Posts/Blogs Post about the upcoming campaigns and collabs. Educational posts about cancer awareness. Can collab with bloggers and to reach more audience. Partnerships Blogs like - G S Iyer - cancersupportindia.blogspot.com Partnering with local hospitals and clinics to host Dr. Pawan Gupta - icancare.in educational events or fundraising initiatives. Partner with local artists and create art on streets with high traffic.
Contests/Events People can share their own stories of the fight against cancer and donating a certain amount for every story shared using the campaign hashtag. TOPICS FOR QUESTIONS FOR DISCUSSION PANEL DISCUSSION • How can people assess their personal risk for developing different • Can talk about how people can self cancers? examine themselves at home. • What are the most important signs and symptoms of cancer to be aware • Busting myths about cancer. of? • Ways to stay motivated during the cancer • How can people overcome anxieties or fears associated with fight journey. screenings? • What are some of the challenges faced by cancer survivors, and how can they be addressed? • How can family and friends best support someone diagnosed with cancer? • How can people cope with the emotional impact of a cancer diagnosis? • How can cancer survivors manage the long-term emotional effects of the disease? • How can patients stay positive and hopeful throughout their cancer journey? #HASHTAGS #life’sgoodfighters #cancerfightwithLG #LGCares #LG #TogetherAgainstCancer #NeverGiveUp #HopeForACure #KnowYourBody #EarlyDetectionSavesLives COLLABORTATION S Insta Handles of people to collab with:
• Cuddles Foundation • St. Jude India Childcare Centres • Charutar Arogya Mandal • Indian Cancer Society • Udhavum Ullangal Public Charitable Trust THANK YOU Presented By : Manibha Garg
