Prezenta CJ A

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CUSTOME

R SERVICE
It is assistance offered to customers before or after they purchase
products or services

suggestin
g products

handling
complaint
s

answering
questions
Purpose of sellers

-building lasting relationships with


customers
-increasing their satisfaction and loyalty
-positive corporate image
What influences the quality of
customer service?
speed of response to efficiency in resolving
enquiries requests
communicatio
personalisation and
n
knowledge of the
customer
keeping your
word
What do customers need?
Safety Will I not be lied to?

Recognition Will they give me plenty of


time?
Status Will they treat me with
respect
Objections from customers

1.I don't have the time


2.The competition has better
conditions
3.It's too expensive
Answers to basic objections:
1.It takes a few minutes to talk to me
2.Many customers have said this before they
know the details of our offer.
3.Our offer is not cheap, but I bought the
product and am satisfied
Difficult/demanding customer

Is a client who is not served in a standard way. The


employee has to demonstrate adequate
preparation and skills.
Dealing with difficult customers

1.Understanding the Customer's


Emotions
2.Confirming Understanding
3.Taking Responsibility
4.Presenting a Solution
5.Negotiation and Compromise
6.Agreement of the Parties and Customer
Satisfaction
Remember that effective customer service is a dynamic
process that requires continuous improvement and
adaptation to changing market conditions and customer
expectations.
The
end !

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