Diagnóstico

Empresarial y
Teoría General de
Sistemas
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Table of contents
01 Introduction

02 Problem & solution

03 Market opportunity

04 Product demo

05 Team & timeline

06 Financial & metrics

01
Introduction
Introducción al
Diagnóstico
Empresarial
Definición: Proceso de análisis y evaluación de la
situación actual de una empresa.

Objetivo: Identificar problemas, debilidades,

fortalezas, amenazas y oportunidades.

Importancia: Base para la toma de decisiones

estratégicas
Tipos de
Diagnóstico
Empresarial
1. Diagnóstico Integral: Evaluación completa de todas
las áreas de la empresa.

2. Diagnóstico Específico: Enfocado en un área

particular (financiero, mercadeo, etc.).

3. Diagnóstico Funcional: Evalúa la comunicación y la

interrelación entre los departamentos.

4. Diagnóstico Cultural: Analiza los valores, principios

y el clima organizacional.
Metodologías de
Diagnóstico (Libro
Manuel Álvarez)
Análisis FODA: Herramienta para identificar Fortalezas,
Oportunidades, Debilidades y Amenazas.

Modelo de las 5 Fuerzas de Porter: Análisis

competitivo de la industr
Etapas del
Diagnóstico
Empresarial (Libro
Manuel Álvarez)
1. Recopilación de Información: Encuestas,
entrevistas, análisis de datos.

2. Análisis de los Datos: Identificación de patrones,

problemas y áreas de mejora.

3. Evaluación de Resultados: Comparación con

estándares o benchmarks.

4. Propuestas de Mejora: Planes de acción y

estrategias para corregir problemas.
Introducción a la
Teoría General de
Sistemas
Desarrollada por Ludwig von Bertalanffy.

Aplicación a diversas disciplinas, incluidas las

organizaciones.

Un sistema es un conjunto de elementos

interrelacionados que trabajan hacia un objetivo
común.
La Empresa como
un Sistema
La empresa es un sistema abierto, interactúa
constantemente con su entorno.

Elementos clave:

Insumos: Recursos financieros, humanos, materiales.

Procesos: Transformación de insumos en productos o

servicios.

Salidas: Productos, servicios, satisfacción del cliente

Subsistemas y
Retroalimentación
Subsistema Real: Operaciones, marketing, recursos
humanos.

Subsistema Financiero: Gestión de recursos

financieros.

Subsistema Directivo: Toma de decisiones

estratégicas.

Retroalimentación: Esencial para ajustar procesos y

adaptarse al entorno.
de la Teoría
General de
Sistemas

Homeostasis: Capacidad de adaptación al entorno.

Entropía: Tendencia al desorden si no se gestionan

adecuadamente los recursos.

Retroalimentación: Permite a la empresa corregir

errores y mejorar continuamente.
Conclusiones

El diagnóstico empresarial es una herramienta

fundamental para evaluar el estado de la empresa y
tomar decisiones estratégicas.

La Teoría General de Sistemas proporciona una visión

integral de la organización como un sistema
interrelacionado.

La combinación de ambos enfoques permite mejorar

el funcionamiento de la empresa y adaptarse a los
cambios del entorno.
 Introduction

Our company Our idea

The introduction of your company in the The “our idea” part of a pitch deck should
pitch deck should include a brief include an explanation of your
overview of who you are and what you product/service, how it works, and what
do. It should also include a brief the customer value is. You should also
description of why your product or explain the market opportunity for your
service is unique and the value it product/service
provides to customers
Main ideas of a pitch deck
Presentation
A great presentation for a pitch deck should be concise, clear
and easy to understand. Visual elements such as charts,
graphs, images, and videos can help to make the
presentation engaging
Investors
When it comes to picking investors for a pitch deck, it's
important to research potential investors and understand
their preferences, goals and interests

Value
The value of a product is determined by how much customers
are willing to pay for it. It's a combination of factors, including
the quality of the product, its features, and how well it meets
customer needs
Key ideas in market opportunity
Research new markets Innovative solutions
Analyze existing customer needs and Utilize technology and customer
identify gaps in the market to find feedback to come up with novel
new opportunities solutions that meet your customer’s
demands or needs

Stay ahead of trends Seasonal spikes

Monitor changes in the marketplace, Identify times of year when demand
such as shifts in consumer behavior for certain products may spike, such
or emerging technologies, to stay as holidays or special occasions, and
competitive and capitalize on new use these times to target customers
opportunities and trends or maximize sales
Six recommendations
Keep it simple Use visuals Keep it short
Structure your pitch deck Incorporate visuals or A good pitch deck should be
clearly and make sure all the graphics to illustrate your concise and clear; avoid
important points are easy to message and keep the trying to cram in too much
understand audience engaged information

Make it memorable Test & iterate Main points

Include impactful stories, Practice presenting your A pitch deck is an overview
statistics, or facts that will deck beforehand with of your business; focus on
help your audience friends or colleagues for key points that get the most
remember your message feedback, then use this important ideas across
afterwards input to refine it further
333,000
Users bought our product

9h 55m 23s
Estimated delivery time per unit

386,000 km
Avg. distance travelled by logistics
team
4,498,300,000
Number of users analyzed in our market research
 Revenue by quarter
Q1 Q2 Q3 Q4
January - March April - June July - September October -
December

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Competition comparison
Competenc
Features Value Pricing Trial Share
e

Company A Fuel economy Special offers $23,000 No Low 8%

Company B Design Reliability $27,000 No Low 5%

Company C Performance Repairs $30,000 Yes High 20%

Company D Safety features Marketing $24,000 No High 22%

Company E Technology Customers $32,000 Yes Low 10%

Company F Comfort Best prices $15,000 Yes High 30%

Company G Customization Brand name $45,000 No Low 5%

Product infographic
Visuals Showcase the design of your product

Share the cost and price with

Price investors

When is the product expected to be

Availability ready?

Features What makes you product unique?

Users Speak about the target audience

Updates Do you plan on updating it?

 Timeline of your presentation
Provide a brief Engage the audience Identify the Describe how your
overview of the with a compelling customer's pain product or service
pitch deck's content introduction points can solve the
and challenges problem

Highlight the unique Analyze the target Explain your financial End with a clear and
value proposition market size, growth needs and briefly concise call to
and benefits of your potential, and outline your action
specific solution competition briefly funding allocation
 Organizational chart
Brian Clark
Employee
Emma Miller
Manager
Michelle
Jane Smith García
Department Head Employee
Richard
Taylor
Manager
James Scott
Jenna Doe Employee
CEO
Sarah William
Williams Young
Manager Employee
Mark Willson
Department Head
Alan Turner
Steven Ander Employee
Manager
 Market size overview
Outer circle
Include the total size of the market, which represents $100
the entire potential customer base for the product or
service M
Middle circle
Identify the target market for the product or service, $20M
which may be a subset of the total market. This could be
based on factors such as demographics, geography, or
specific needs
Inner circle
Indicate the current market size, which represents the $5M
portion of the target market that the company has
successfully captured
 Roadmap infographic
Initiative Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Objective

Analyze and understand the

Understanding
needs of your target audience

Research existing products in

Conduct research the industry and analyze how
successful they are

Generate ideas based on user

Brainstorm ideas
feedback and research findings

Develop a Create a basic version of the

prototype product to show investors

Put the prototype through

rigorous testing processes to
Test for usability
ensure that it meets user
requirements

Understand the opinion of the

Analyze feedback
users who tried your product
 KPI dashboard
Produc Revenu Return
Units
t e s
Item 1 500 2,000,000 40

Item 2 1,000 50,750 10

Item 3 250 1,500,000 300

Item 4 500 2,000,000 40

Item 5 1,000 50,750 10

Item 6 250 1,500,000 300

$4,000,000 $100,000 $5,000 Item 7 500 2,000,000 40

Revenue General costs Profit Item 8 1,000 50,750 10

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