SEO Mistake

TEN
THING WE
SHOULD
NOT DO
WHILE
DOING
SEO
INTRODUCTION
• SEO my seems like an easy task but actually it’s not.

Many beginners often get confused while doing SEO
because they are doing there best but still are not
getting the desired results.
• They do some common mistakes and in this
presentation we will learn about some common mistakes
that we should avoid while doing SEO.
1. IGNORING THE CONTENT
• The basic mistake we do while doing SEO is by ignoring

the content. We get so much busy in doing SEO that we
forget to overlook the content.
• We have to remember, a site can only attain good
ranking when it will have a good & useful content.
• So, try to get good content first and then go for doing
SEO.
2. AIMING AT WRONG
KEYWORDS
• One of the major ranking factors while doing SEO are

“Keywords”. It is important to aim at right keywords
while doing SEO.
• Most beginners gets confused while selecting the right
keywords to aim at….it’s simple just put yourself in place
of the user and think what you would have typed…
3.COPY-PASTE CONTENT
• Don’t try to copy content from other website just to

increase your site rankings it may lead your website in
getting penalised.
• Remember, as a beginner it’s hard but keep on reading
and writing then you will get better and better with time.
• To check duplicacy of content or who is duplicating your
content you can use tool like “copyscape”
4. HAVING “ABC.COM” AND
“WWW.ABC.COM” POINT TO THE
SAME CONTENT
• Make sure abc.com and www.abc.com don’t
resolve to the same site.
• So, set your domain preferences by using Google

search console.
• If you won’t do this, Google will see both sites as

separate but with duplicate content.
5. RECIPROCAL LINK EXCHANGE
• Creating links by swapping links with another

website owner, and you both link to each other is
a wrong technique often used by beginners while
doing SEO.
• Few years back, this was a great way to get links

quickly but Google quickly caught on, and now
it’s not recommended.
6. BUY LINKS SPECIALLY CHEAP
SPAM LINKS
• What ever you do just don’t opt for buying cheap
spam links in fact you should never buy links at
all.
• Avoid companies that runs a cheap link because it

may get you penalize by Google. You may have to
visit thousands of companies to remove your links
so that you can regain your rankings.
• After getting penalized regaining your ranking will

be almost impossible for your website.SO, never
buy cheap spam links.
7. KEEP ON COMMENTING ON
BLOGS AND FORUM AND DOING
EXCESSIVE DIRECTORY LINKING
• Commenting on hundreds of blogs / forums

whether done manually or by using software is
considered as spam.
• It’s a bad idea, it will make people angry on those

forums/blogs and will give you a bad reputation.
• Also Google is cracking down on this kind of

behavior.
8. SACRIFICING LOOK FOR
CONTENT
• Content is really important for a website but how

your website looks is also very important.
• A visitor wont be attracted to your website if he

would not find your website appealing.
• So, with great content also try to make your

website visibly more feasible to user so that the
bounce rate decreases and average time
increases.
9. FORGET ALT TAGS
• Never ignore alt tags while doing SEO because it may

affect your desired rankings.
• When you see a man doing exercise in a picture you

know what is happening but Google doesn’t.
• Alt tags are used to let search engines know about

your image.
• You need optimize your images as well so that if you

are not ranked for your content at least you could be
ranked for your image.
10.DON’T PUBLISH YOUR CONTENT
REGULARLY
• The basic mistake done by beginners is by not

setting the posting frequency i.e. publishing of
content should be done at a regular basis to
attain high rankings in search engines.
• You may lose your readers and followers if you

don’t post at regular interval which will eventually
lead to low rankings.
• So, publish fresh and good content regularly in
order to achieve good rankings.

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TEN

• SEO my seems like an easy task but actually it’s not.

• The basic mistake we do while doing SEO is by ignoring

• One of the major ranking factors while doing SEO are

• Don’t try to copy content from other website just to

• So, set your domain preferences by using Google

• If you won’t do this, Google will see both sites as

• Creating links by swapping links with another

• Few years back, this was a great way to get links

• Avoid companies that runs a cheap link because it

• After getting penalized regaining your ranking will

• Commenting on hundreds of blogs / forums

• It’s a bad idea, it will make people angry on those

• Also Google is cracking down on this kind of

• Content is really important for a website but how

• A visitor wont be attracted to your website if he

• So, with great content also try to make your

• Never ignore alt tags while doing SEO because it may

• When you see a man doing exercise in a picture you

• Alt tags are used to let search engines know about

• You need optimize your images as well so that if you

• The basic mistake done by beginners is by not

• You may lose your readers and followers if you

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