Marketing Project 11B

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Marketing Mix Report: Solar

Panels and Chargers

By Majhar islam
11-B
Introduction :
• The marketing mix for solar panels and chargers plays a
crucial role in promoting environmental sustainability. Solar
energy, as a clean and renewable resource, supports the
global push towards reducing carbon emissions and
reliance on fossil fuels. This report outlines the marketing
mix for solar panels and chargers, explores alternative
energy sources, and suggests new products that contribute
to environmental sustainability.
Product: Solar panels

• Product range: Solar panels come in various types,including


monocrystalline,polycrystalline and thin-film panels.each type
has unique benefits regarding efficiency,cost and installation
flexibility.
• features:
• Monocrystalline: high efficiencyand space saving due to their high energy output.
• Polycrystalline: cost efficiency and suitable for a variety larger installation
• Thin-film panels: flexible ,light weight and suitable for a variety of applications , such
as unconventional surfaces.
Price
• Monocrystalline panels generally has a higher price
due higher efficiency and higher manufacturing
cost.
• Polycrystalline are more cost-effective compared to
monocrystalline,making it more popular choice for
residental use.
• Thin-film panels usually have low price compared to
other.
Place
• Encompasses the entire process of taking a product from
the manufacturer and making it accessible to the
consumer, which can include all intermediaries and
distributors. This can include both in-person and online
places, such as storefronts and websites.
Promotion
Promotion encompasses advertising, public relations, and
the overall media strategy for introducing a product. It any
type of marketing communication used to inform target
audiences of the relative merits of a product, service, brand
or issue etc. Promotion is an active tool used by many
organizations, industries, the government, companies,
individuals, and middlemen.
Conclusion:
Procter and gamble and marriot international demonstrate strong
marketing mix that carter to their respective markets . P&G focuses
on product difference and extensive distribution ,while marriot
exphasises brand diversity and customer by undrrstanding and
implementing these strategies both companies effectively meet
consumers needs and enhance their market presence.
Thank you :)

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