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ANSOFF MATRIX
ROLL NO – A006-A010 Ansoff Matrix • The Ansoff matrix is a strategic tool developed to facilitate and guide businesses in decision pertaining to business growth. • The Ansoff matrix offers four strategic choices to businesses to choose from – market penetration, market development, product development and diversification. • An organization or a business is to choose any of these four strategies, or a combination – deepening on various internal and external factors PRODUCTS EXISTING NEW
MARKET PRODUCT PENETRATION DEVELOPMEN STRATEGY T EXISTING STRATEGY MARKETS
MARKET DIVERSIFICATION NEW DEVELOPMEN STRATEGY T STRATEGY STARBUCKS – Ansoff’s Growth Matrix Existing Product New Product
Product Development Present Market Penetration Salads and New bold Fresh lunch Hotels, grocery Stores, Schools, Market Business, Industries Cafeteria and program. Examples:- Fiesta Chicken Salad and Airlines Fruit and Cheese Platter
Market Development New Open Stores all over the world. E.g.- Diversification Market Brazil, Russia , Romania as well as Music CDs, Clothing, Coffee Mugs and putting the first Starbucks logo in Chocolate Cairo Egypt PRODUCT EXISTING PRODUCT NEW PRODUCT
NEW MARKET EXISTING MARKET
MARKET • Diet Coke • In 2021,sales became the increased by best-selling 36% . low-calorie • led to a 0.6% soft drink in increase in the United. global volume sales.
