QUARTER 2: LESSON 3

MEDIA AND
INFORMATION
LITERACY

PREPARED BY: FRANCES T. BULI-BULI

 QUARTER 2

MEDIA AND INFORMATION

LITERATE INDIVIDUAL
 LEARNING OBJECTIVE
Synthesize the overall implication
of media and information to an
individual (personal, professional,
educational, and others) and the
society as a whole (economic, social,
political, educational, and others)
 Objective of the Lesson
a) Determine the impacts that media
create to an individual and society;
b) Know the importance of recognizing
the implications of being a media
literate individual; and
c) Identify the benefits of social
networking in daily lives.
 Definition of Terms
Information Literacy
Refers to the abilities to recognize when information is
needed and to locate, evaluate, effectively use, and
communicate information in its various formats.

Political participation
Derives from the freedom to speak out, assemble and
associate, the ability to take part in the conduct of
public affairs. The opportunity to register as a
candidate, to campaign, to be elected, and to hold
office at all levels of government.
 Definition of Terms
Social Cohesion
The set of characteristics that keep a
group able to function as a unit.
Unit cohesion
Stems from a military concept of
bond soldiers
 Activity
Let us determine how much you already learned. Define the following
terms based on how you understand them. Do it in your activity notebook.
1. Media Literacy
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
________________ .
2. Media Literate Individual
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
________________ .
3. Media and Information Literacy
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
________________ .
 Media and Information Literate Individual

Media and other information

providers play a central role in
information and communication
processes. Nowadays, media become the
common outlet of self expression and
creativity. Its huge influence spreads
speedily across the globe. The connection
between technological advances and
people’s connectivity created a huge
impact on the lives of today’s generation.
 Media and Information Literate Individual
With the growing world of media, useful
innovations in the field of education greatly
flourish and bridge improved quality
education. One of the current trends in
education is the Massive Open Online Course
(MOOC). This online course offers education
anytime anywhere.
As the growth of learning is at its height,
encoding and decoding of information become
a challenge. Being a media literate individual
will be a key to become a responsible media
user.
MEDIA LITERACY AND ITS IMPACT
“Media and Information Literacy recognizes the
primary role of media in everyday lives. It lies at
the core of freedom of expression and information-
since it empowers citizens to understand the
functions of media and other information providers
to critically evaluate their content, and to make
informed decisions as users and producers of
information and media content.” (UNESCO)
MEDIA LITERACY AND ITS IMPACT
With the flooding information that technology offers, weighing the
validity, accuracy, and reliability become a burden to an individual
who doesn’t know how to use it. Who are media literate individuals?
From the framework of Aufderheide (1992 as cited in Koltay, 2011):
A media literate person can decode, evaluate, analyze and
produce both print and electronic media. Emphases in
media literacy training range widely, including informed
citizenship, aesthetic appreciation and expression, social
advocacy, self-esteem, and consumer competence. In other
words, media literate individual cannot only use media platforms
but, able to analyze and evaluate information that was taken from
it.
MEDIA LITERACY AND ITS IMPACT

Being able to evaluate media information

leads an individual to explore the use of
technologies in various fields such as
businesses, commerce, and communications.
The use of technologies in promoting these
economic aspects creates an impact on
media users and most especially to society.
The components of Media and Information Literate to
an Individual are the following:
The components of Media and Information Literate to
an Individual are the following:
Recitation
Answer the following concisely.
1. Define media and information literate individual.
______________________________________________
______________________________________________
_____________________________________________ .
2. Enumerate the benefits media can offer to an individual and
to the society.
______________________________________________
______________________________________________
_____________________________________________ .
Instruction. Give the importance of media and
information in the following sectors:
Activity: Using the chart below, list down the impact of media on
individual and society. Write your answer in your activity
notebook.
 Quarter 2

TEXT MEDIA AND

INFORMATION
 Objectives of the Lesson
a)Identify the different dimension
of text information and media;
b)Create a text design using text
principle and elements; and
c)Evaluate the effect of text
messages through various text
elements.
 Definition of Terms
Formal text-based materials
Are created and distributed by established
institutions (such as publishing companies,
news agencies, etc.) and go through a rigorous
process of editing or evaluation and are usually
governed by censorship of the state.

Informal text-based materials

Information that comes from personal
opinions
 Definition of Terms
Text
A simple and flexible format of presenting
information or conveying ideas whether hand-
written, printed, or displayed on-screen.
Text media
Are publications that disseminate
information through media products.
Typography
The style, arrangement, or appearance of
printed letters on a page
Activity
Let us determine how much you already learned. Identify the concept described in each number. Choose your answer from the
pool of words in the box. Write your answer in your activity notebook.

1.Refers to the representation or style of a text in a digital

format.
2.Publications that disseminate information through media
products.
3.Text type used for large advertising sign on billboards.
4.How near or how far are the text elements from each
other means?
6. A simple and flexible format of presenting information or
conveying ideas either hand written or printed.
7. Connotes formality and readability in large amount of texts.
8. Refers to how the text is positioned in the page.
9. Form of Text-based that comes from personal opinions or
views on different issues.
10. The conscious effort to organize the different text elements
in a page.
 Text and Media Information
Media and other information providers
play a central role in information and
communication processes. Nowadays,
media become the common outlet of self
expression and creativity. Its huge influence
spreads speedily across the globe. The
connection between technological
advances and people’s connectivity created
a huge impact on the lives of today’s
generation. This module covers all the
above- mentioned concepts.
 Media and Information Literate Individual
A media literate individual means being
able to decode, analyze, and evaluate
information. In addition, a media literate is
able to analyze the benefits and challenges
of media to himself/herself and to the
different local sectors.
Part of the understanding of information
from media is understanding its content and
format. Text media and information offers
comprehensive knowledge on how to
effectively evaluate information.
Activity 2:
Study the sample text message below and answer the following questions briefly.

I am Attorney Robert Limco of Happy Cola

Company. Congratulations! Your SIM card
number has been chosen in our raffle draw.
You have won 500,000 pesos. Please give
me your bank account number so we can
deposit your reward. For more details,
please contact me.
1. What is the tone of this
fraudulent message?
Activity 2:
Study the sample text message below and answer the following questions briefly.

I am Attorney Robert Limco of Happy Cola Company.

Congratulations! Your SIM card number has been
chosen in our raffle draw. You have won 500,000 pesos.
Please give me your bank account number so we can
deposit your reward. For more details, please contact
me.
2. Why do you think Filipinos fall for this kind
of fraudulent or scam text message?
3. Do you think that text-based messages
are powerful?
TEXT MEDIA
Text - refers to a simple and flexible format of
presenting information or conveying ideas whether
hand-written, printed, or displayed on-screen. It is
available in different sources whether formal or
informal. Formal text-based are created and
distributed by established institutions and go
through a rigorous process of editing or evaluation.
Informal text-based on the other hand, come from
personal opinions or views on different issues.
TEXT MEDIA
Text media - are publications that
disseminate information through media
products such as newspapers, flyers, books,
magazines, tarpaulins, advertisements,
television, banners, websites, and posters.
Furthermore, design elements and
principles in text media are effective means
of conveying a message.
These design principles and elements are as
follows:
In our exposure to text media and information, we can either be a consumer or
a producer of content. As a consumer, these are the questions that you need to
ask with regards to the content of text media and information:

• Who or what institution is sending this message?

• What techniques are used to attract and hold
attention?
• What is the language used by the writer?
• What views are represented? Are they balanced?
• How might the message be interpreted in
different ways?
• What is omitted, slurred, or added in the
message?
As a producer of text media and information, we need to review the
media and information design framework: target audience, author, or
sender, key content, purpose, form/style, and format.
Text as visual

a. Typeface (also called font, font type, or type) refers to the

representation or style of a text in the digital format.
b. A typeface is usually comprised of alphabets, numbers, punctuation
marks, symbols and other special characters. When fonts are
installed in the computer, they usually come in file formats such as
True Type Font
c. In the absence of images or drawings, the text is the easiest way of
communicating to your audience. The use of various font types can
express different emotions or meanings.
Types of Typefaces:
Types of Typefaces:
Study the image below on how text information and media create
better messages through the use of text elements and designs.
Combinatio
n of text
elements
and design
as shown in
the
newspaper
helps
improve
understandi
ng of the
intended
message
towards the
audience.
Understand
ing how
these
elements
and designs
 Answer the following concisely.

1. Define text and text-media.

2. Enumerate the elements of text media
and discuss each.
3. Understanding the function of different
typefaces will help us________
________________________________________
__
4. Differentiate text producers from text
consumers.
 Performance Task

Think of a word that you can associate

with media, then create a word cloud out
of it applying text designs and elements.
Be creative.
Example
Rubrics