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14 views29 pages

Case Study

Uploaded by

ahartdharskar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CASE STUDY :

IBM

THINK
INDUSTRY OVERVIEW

Offers a wide range


Global technology
of business
leader with a focus Known for their
solutions to help
on hybrid cloud and computers, servers,
organizations
AI. storage systems, etc.
succeed.
Connecting
Technological Advancement : How
to use Technology to improve people’s
lives
Addressing People : Managing
complex IT environments and
harnessing the power of data
Usage data : IBM analyses usage data to
understand how its products and services are being
used to provides consulting, technology and
business services, such as cloud computing and AI
CHALLENGES

Customer : keeping the user’s


Advancements : Proper Investment competitors
frustration or needs in mind.
Customer : keeping the user’s
Advancements : Proper Investment competitors
frustration or needs in mind.
Customer : keeping the user’s
Advancements : Proper Investment competitors
frustration or needs in mind.
Customer : keeping the user’s competitors
Advancements : Proper Investment
frustration or needs in mind.
CHALLENGES

Customer : keeping the user’s


Advancements : Proper Investment competitors
frustration or needs in mind.
IDEATE

Strategic
Cost
Partnership
Management
Product
Customization
IBM launched
ThinkPad laptop
to test different
form factors,
keyboard layouts,
and screen sizes.

IBM created IBM used


Watson prototyping to
Health, to help SAMPL develop and
test new
healthcare
providers E features and
analyse services for its
medical data cloud platform
IBM launched
ThinkPad laptop
to test different
form factors,
keyboard layouts,
and screen sizes.

IBM used
prototyping to
SAMPL develop and
test new
E features and
services for its
cloud platform
IBM used
prototyping to
SAMPL develop and
test new
E features and
services for its
cloud platform
SAMPL
E
SAMPL
E
RESPONSE

There were criticism of the


Feedback helped IBM refine the
products also but overall feedback
product
was largely positive.
IBM Blockchain: IBM
implemented various
IMPLEMENTATIONS security features and
optimizations to its
blockchain platform to
ensure its reliability and
IBM Watson Health: IBM scalability.
enhanced Watson Health's
algorithms and capabilities to
improve its accuracy in tasks
such as diagnosing diseases and
recommending treatments.

IBM ThinkPad: IBM made


several design refinements to
the ThinkPad, including
improvements to the keyboard
layout, screen quality, and
battery life.
REAL WORLD OUTCOMES

3 Revenue growth : success


1. Struggled with Versatility &
in cloud computing & AI
customer expectations
DRIVEN business solutions

2 Dynamic enterprises were


shaping the market
CONCLUSION

Prioritize user
experience with tools

Innovating for the


future, one byte at a
time.
REFERENCES

https://in.pinterest.com/
https://g.co/kgs/CLdM52n Group Members
https://www.bloomberg.com/ Ahart Dharskar 612305020
Apurv Abhang 612305001
https://www.cnbc.com/ Aryan Kardyalkar 612305004

https://www.businessinsider.com/ Prachiti Bhople 612305011


Shrawani Gaikwad 612305024
https://www.ibm.com/in-en Paras Hivarekar 612305029
Neha Jadhav 612305032

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