Activity 2 Organisational Innovation

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ORGANISATIONAL

INNOVATION
Session 3 1
Module Name: Business Disruptive
Technologies
Module Leader: Dr Roshni Paul
Business Disruptive Technologies 15/11/2024
GUESS THE ORDER IN THE
FORBES LIST  This list is from April 2023 based on a value called
 Apple 2 innovation premium for the year 2022.
 Amazon 5  * The Innovation Premium is a measure of how much
investors have bid up the stock price of a company
 Infosys  50 above the value of its existing business based on
expectations of future innovative results (new
 Google 7 products, services and markets).
 24  Members of the list must have $10 billion in market
 Microsoft
capitalization, spend at least 1% of their asset base
 Starbucks  94 on R&D and have seven years of public data
 ** The list is acquired by Novartis in April.
 PepsiCo  15
 Sources: HOLT, a division of Credit Suisse, in
 Toshiba  19 collaboration with Innovator's DNA LLC; Bloomberg;
Thomson Reuters Fundamentals and World scope via
 Procter and Gamble  86 FactSet Research Systems.

Business Disruptive Technologies


15/11/2024 2
GUESS THE ORDER IN THE
FORBES LIST
 Apple 5
 Amazon 2
 Infosys  15
 Google 7
 Microsoft  86
 Starbucks  19
 PepsiCo  50
 Toshiba  94
 Procter and Gamble  24

Business Disruptive Technologies 15/11/2024 3


FORBES LIST
2023
 Find the complete list here:-
 The World's Most Innovative Comp
anies List (forbes.com)

15/11/2024 Business Disruptive Technologies 4


ACTIVITY - WHERE DO YOU THINK BUSINESS
USE TECHNOLOGY?
Business Function Technology Examples Explanation

Marketing and Sales

Operations and Supply Chain


Management

Finance and Accounting

Human Resources

Customer Service
Product Development and
Innovation
Technology enables businesses to
Email, video conferencing, project communicate effectively,
management software, collaboration collaborate on projects, and improve
Communication and Collaboration platforms teamwork.
Business Disruptive Technologies 15/11/2024 5
Business Function Technology Examples Explanation
Businesses use technology to reach a wider
Social media platforms, email marketing, audience, personalize marketing campaigns, track
Marketing and Sales CRM systems, digital advertising customer interactions, and analyze sales data.
Technology helps businesses streamline processes,
ERP systems, inventory management optimize resource allocation, track inventory levels,
Operations and Supply Chain software, supply chain management and improve efficiency in production and
Management software, automation distribution.
Accounting software, financial analysis tools, Technology enables businesses to automate
payment processing systems, budgeting accounting tasks, analyze financial data, manage
Finance and Accounting software cash flow, and make informed financial decisions.

HR management systems, employee self- Technology helps businesses streamline HR


service portals, recruitment software, processes, manage employee information, recruit
Human Resources performance management tools talent, and track employee performance.
Helpdesk software, chatbots, customer Technology enables businesses to provide efficient
relationship management systems, customer support, automate routine tasks, and
Customer Service knowledge base improve customer satisfaction.
Technology helps businesses design and develop
Product Development and CAD software, 3D printing, data analytics, new products, analyze market trends, and
Innovation research and development tools accelerate innovation.

Email, video conferencing, project Technology enables businesses to communicate


Communication and management software, collaboration effectively, collaborate on projects, and improve
Collaboration platforms teamwork.
Business Disruptive Technologies 15/11/2024 6
ACTIVITY –
ORGANISATIONAL
INNOVATION
Type of Organizational
Innovation Example Explanation
Creating a new product or
significantly improving an existing
Product Innovation Tesla's electric cars one.

Process Innovation

Service Innovation

Business Model Innovation

Organizational functional Innovation


Social Innovation

Sustainability Innovation

Business Disruptive Technologies 15/11/2024 7


ACTIVITY –
ORGANISATIONAL
INNOVATION
Type of Organizational
Innovation Example Explanation
Creating a new product or
significantly improving an existing
Product Innovation Tesla's electric cars one.
Toyota's Just-in-Time (JIT) production Introducing a new or improved way
Process Innovation system of producing goods or services.
Developing a new or improved way
Service Innovation Netflix's streaming service of delivering services to customers.
Rethinking the way a company
creates, delivers, and captures
Business Model Innovation Uber's ride-sharing platform value.
Introducing new organizational
structures, processes, or cultures to
Organizational functional Innovation Google's "20% time" policy improve performance.
Grameen Bank's microfinance Developing innovative solutions to
Social Innovation model social problems.
Creating products or services that
Patagonia's commitment to minimize negative environmental
Sustainability Innovation
Business Disruptive Technologies environmental sustainability impact. 15/11/2024 8
INNOVATION CASE STUDY
Context:
Duolingo: Found in translation | London Business School
Case: “Duolingo: Found in translation,” Mel Bradman, Innovation case studies, London Business School, 2021
(Accessed via Duolingo: Found in translation | London Business School)

Business Disruptive Technologies 15/11/2024 9

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