Robbins Mgmt12 Ppt05 GE

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Social

Responsibility
and Ethics

Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-1
Inc. Publishing as Prentice Hall
From Obligation to Responsiveness
to Responsibility
• Social obligation - the obligation of a business
to meet its economic and legal responsibilities
and nothing more.
• Classical view - the view that management’s
only social responsibility is to maximize profits

Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-2
Inc. Publishing as Prentice Hall
From Obligation to Responsiveness
to Responsibility (cont.)

• Socioeconomic view - the view that


management’s social responsibility goes
beyond making profits to include
protecting and improving society’s welfare
• Social responsiveness - when a firm
engages in social actions in response to
some popular social need

Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-3
Inc. Publishing as Prentice Hall
From Obligation to Responsiveness
to Responsibility (cont.)

• Social responsibility
- a business’s
intention, beyond its
legal and economic
obligations, to do the
right things and act in
ways that are good for
society.

Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-4
Inc. Publishing as Prentice Hall
Should Organizations Be
Socially Involved?
• Social screening - applying social criteria
(screens) to investment decisions
• SRI funds usually will not invest in
companies involved in liquor, gambling,
tobacco, nuclear power, weapons, fraud,
or in companies that have poor product
safety.

Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-5
Inc. Publishing as Prentice Hall
Green Management and
Sustainability
• Green management - managers consider
the impact of their organization on the
natural environment

Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-6
Inc. Publishing as Prentice Hall
How Organizations Go Green

• Legal (or Light Green) Approach - firms


simply do what is legally required by
obeying laws, rules, and regulations
willingly and without legal challenge.
• Market Approach - firms respond to the
preferences of their customers for
environmentally friendly products.

Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-7
Inc. Publishing as Prentice Hall
How Organizations Go Green
(cont.)
• Stakeholder Approach - firms work to
meet the environmental demands of
multiple stakeholders—employees,
suppliers, and the community.
• Activist Approach - firms look for ways to
respect and preserve the environment and
be actively socially responsible

Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-8
Inc. Publishing as Prentice Hall
Exhibit 5-2
Green Approaches

Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-9
Inc. Publishing as Prentice Hall
Managers and Ethical Behavior

• Ethics - principles, values, and beliefs that


define right and wrong behavior.
• Many decisions managers make require
them to consider both the process and
who’s affected by the result

Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-10
Inc. Publishing as Prentice Hall
Encouraging Ethical Behavior

• Employee Selection - an opportunity to


learn about an individual’s level of moral
development, personal values, ego
strength, and locus of control
• Code of ethics - a formal statement of an
organization’s primary values and the
ethical rules it expects its employees to
follow

Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-11
Inc. Publishing as Prentice Hall
Encouraging Ethical Behavior (cont.)

• Leadership - doing business ethically


requires a commitment from top managers
because
– they’re the ones who uphold the shared
values and set the cultural tone
– they’re role models in terms of both words and
actions
– what they do is far more important than what
they say

Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-12
Inc. Publishing as Prentice Hall
Encouraging Ethical Behavior (cont.)

• Job Goals and Performance Appraisal


– Unrealistic goals provide stress which may
pressure ethical employees to do whatever is
necessary to meet those goals.
– If performance appraisals focus only on
economic goals, ends will begin to justify
means. (trying to gain profit by any mean)
– To encourage ethical behavior, both ends and
means should be evaluated

Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-13
Inc. Publishing as Prentice Hall
Encouraging Ethical Behavior (cont.)

• Ethics Training - seminars, workshops,


and similar ethics training programs to
encourage ethical behavior
• Independent Social Audits - evaluate
decisions and management practices in
terms of the organization’s code of ethics
• Protective Mechanisms – allow employees
who face ethical dilemmas to do what’s
right without fear of reprimand
Copyright
Copyright©©2012
2014 Pearson Education,
Pearson Education 5-14
Inc. Publishing as Prentice Hall

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