MARKETING

AND SALES
Presented by:
13020 Ramsha
13117 Maymoon Ali
13022 Rida Fatima
13095 M.Islam
13072 Muqarrab hassan
WHAT IS MARKETING?
Marketing is the process of getting people interested in your
company's product or service. This happens through market
research, analysis, and understanding your ideal customer's
interests.

The purpose of marketing is to research and analyze your

consumers all the time where you’ll have to:

 conduct focus groups

 send out surveys

 study online shopping habits

 and ask one underlying question: "Where, when, and how 2

does our consumer want to communicate with our

MARKETING STRATEGY

The role of a marketing strategy is to map out how you plan to

promote and sell a product or service. Its ultimate goal is to
reach your target audience through marketing and advertising
campaigns and then get them to buy or engage with your
service.

Now the question arises “How to create a successful

marketing strategy?”

4 Ps of marketing (Product mix) is an important marketing

strategy that companies must adopt to understand the market
& sell their products effectively.
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 Product Price Promotion
Place

Promotion is how you

The product is the good Price is the cost of a Place is where you sell advertise your product
or service being product or your product, and the or service. Through
marketed to target service. When distribution channels you promotional activities,
audience. Generally, marketing a product or use to get it to your you will get the word
successful products fill a service, it is important customer. Like price, out about your product
need not currently being to pick a price that is finding the right place to with an effective
met in the marketplace simultaneously market and sell your marketing campaign
or provide a novel accessible to the target product is key to reaching that resonates with your
customer experience market and meets your target audience. target audience.
that creates demand. business goals.
CONTENT MARKETING

In the past decade, there's been a shift in the marketing

mindset. Today we see a rise in blogs, podcasts and
webinars that are engaging and inclusive to audiences—
so they feel more connected with brands.

Content marketing creates a strategic opportunity for

your business to connect with a customer meaningfully.
It also helps you generate awareness, become an
authority and tell a story.

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SEARCH ENGINE
OPTIMIZATION (SEO)

Search engine optimization (SEO) can be used as a core

marketing strategy or a marketing tactic. In either case,
a solid SEO strategy centers around making a brand’s
content desirable, discoverable and accessible for web
users via search engines like Google and Facebook.

Using SEO techniques, you'll direct the right kind of

traffic to your site. People who find you through
searches already arrive at your business website with
intent.
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EMAIL MARKETING AND
NEWSLETTERS

Recent studies show that 89% of marketers use email

as the primary channel for generating leads. However,
for email marketing campaigns to succeed, they need to
deliver the right kind of message to your audience (no
spammy "Buy now" emails). Good email marketing
builds a relationship and acquires trust with readers.

When done correctly, your newsletter and email

marketing strategy can create a strong ROI, improve
customer retention and influence purchasing decisions.
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ADVERTISING
From social media advertising to TV and print
advertising, the options for advertising campaigns
greatly vary. One thing is clear, online advertising is a
powerful way to get your audience's attention.

To choose the proper advertising methods for your

business, consider:

• Your audience

• Costs and budget

• Timing and length of your campaign 8

AFFILIATE MARKETING
To answer the question, “What is affiliate
marketing?” you can think of it as paid partnerships
where others promote your brand for you.

This type of marketing is increasing in popularity, and

more and more companies are rolling out their own
affiliate programs. Due to this growth, today, 81% of
advertisers include affiliate marketing as part of their
overall marketing strategy.

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MARKETING PLAN

A marketing plan is a blueprint that outlines your strategies to

attract and convert your ideal customers as a part of your customer
acquisition strategy.
It’s a comprehensive document that details your:

• Target audience: Who you’re trying to reach

• Marketing goals: What you want to achieve
• Strategies and tactics: How you’ll reach your goals
• Budget: Resources you’ll allocate
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• Metrics: How you’ll measure success
5 STEPS TO
GANERATE A
GOOD Define your
MARKETING goal
PLAN
Identify your
Implementatio
target
n of plan
audience

Understand
Allocate your
budgets customer’s
demand
PRICING POLICY

A pricing policy is a company's approach to determining the price at which it

offers a good or service to the market. Pricing policies help companies make
sure they remain profitable and give them the flexibility to price separate
products differently.
The pricing of the products involves consideration of the following factors:

• Competition
• Cost Data • Profit
• Demand Factor • Government Policy
• Consumer Psychology 12
SALES

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SALES

Sales are the primary source

of income for businesses.
Without sales, there is no cash
flow, and without cash flow,
businesses can't operate.
Selling products or services
allows a company to generate
the funds needed for growth,
innovation, and sustainability.

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SALES STRATEGY

Sales strategy is the backbone of any business's revenue

generation efforts. It's not just about selling more products or
services. It's about selling them to the right people, at the
right time, and in the most efficient way possible.
A well-defined sales strategy helps your business identify and
understand your target market, pinpoint potential challenges,
and devise ways to overcome them. It provides guidance on
how to nurture leads, close deals, and maintain customer
relationships.

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5 WINNING SALES STRATEGY EXAMPLES

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make
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decisions
SOLUTION SELLING

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decisions
VALUE-BASED SELLING

This strategy We focus on In this

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position
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ourselves as
of the client's the added with involves
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challenges value that our customers, using social
consultants or
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presenting our service brings understanding platforms to
helping
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make
their solutions potential
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decisions
RELATIONSHIP SELLING

This strategy We focus on In this

involves a This approach building long- This
approach, we
deep places the term innovative
position
understanding spotlight on relationships strategy
ourselves as
of the client's the added with involves
trusted
challenges value that our customers, using social
consultants or
and product or often by media
advisors,
presenting our service brings understanding platforms to
helping
product as the to the their needs, find and
customers
solution to customer. and delivering engage with
make
their solutions potential
informed
problems. customers. 19
decisions
CONSULTATIVE SELLING

This strategy We focus on In this

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approach, we
deep places the term innovative
position
understanding spotlight on relationships strategy
ourselves as
of the client's the added with involves
trusted
challenges value that our customers, using social
consultants or
and product or often by media
advisors,
presenting our service brings understanding platforms to
helping
product as the to the their needs, find and
customers
solution to customer. and delivering engage with
make
their solutions potential
informed
problems. customers. 20
decisions
SOCIAL SELLING

This strategy We focus on In this

involves a This approach building long- This
approach, we
deep places the term innovative
position
understanding spotlight on relationships strategy
ourselves as
of the client's the added with involves
trusted
challenges value that our customers, using social
consultants or
and product or often by media
advisors,
presenting our service brings understanding platforms to
helping
product as the to the their needs, find and
customers
solution to customer. and delivering engage with
make
their solutions potential
informed
problems. customers. 21
decisions
 SALES PLAN

Sales plan is like a roadmap that

provides direction and guidance to
your sales teams so they can
optimize processes, activities, and
workflows to deliver better results. It
sets the stage for your sales efforts
by defining what needs to happen,
how it will happen, when, and by
whom.

Now let’s explore why sales planning

should be a priority:

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BENEFITS OF EFFECTIVE SALES PLANNING

1. Increased efficiency - A thoroughly formulated sales plan eliminates guesswork,

aligns activities across teams, and ensures the best use of resources and budgets.
2. Improved team alignment - Since a sales plan documents objectives, strategies,
metrics, and tactical plans clearly, it ensures the entire sales team is working in
coordination toward those common goals.
3. Effective budgeting - Sales plans allow businesses to realistically budget and
allocate resources and capital wisely based on projected revenues and costs.
4. Higher win rates - A sales plan zeros in on ideal customer profiles, and their needs,
and pinpoint strategies to engage them.

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CONCLUSION

From the above discussion, it can be concluded that marketing

strategy defines what your product should achieve and how that
supports the organization and is brought to life through marketing
plan. Companies utilize the marketing plan and strategy to identify
the direction of the company's activities.
The company must also be clear in terms of the sales strategy of
the product in order for them to plan the activities needed to reach
the destination and to achieve its goals,

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Feel free to ask any
question