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    From Idea To Innovation Starting Your Startup

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    divinebhattacharya

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    From Idea To Innovation Starting Your Startup

    Uploaded by

    divinebhattacharya
    10 views15 pages

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    From Idea to Innovation Starting Your Startup

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    10 views15 pages

    From Idea To Innovation Starting Your Startup

    Uploaded by

    divinebhattacharya

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    From Idea to

    Innovation: Starting
    Your Startup
    Transforming Dreams into Reality

    Presented by:
    Debayan Bhattacharjee
    Director & Co-Founder, Study Table
    WHO ARE WE?

    • Study Table™ was awarded as the Best StartUp & Best Entrepreneur by Government of Tripura.
    • Study Table™ was awarded as winner of NEEDP organized by IIM-CIP & NEC.
    • Study Table™ was awarded as winner of Chunati 4.0 and selected among top 100 startups in India by Software Technology Park of India.
    • Study Table™ was awarded as TIDE 2.0 Grant winner & selected as one of the Top 4 startups in Northeast and Top 2 in Early Revenue
    stage 2022.
    • Study Table™ was awarded among the Top 20 startups in Northeast at Northeast StartUp Festival in 2022.
    • Study Table™ is the only startup from Tripura to get invited by the Government of West Bengal to the Bengal Global Business Summit
    2022.
    • Study Table™ was selected among the Top 100 startups in India at Amazon Smbhav Entrepreneurship Challenge 2020.
    • Study Table™ is the only startup from Tripura to get funded by a Venture Capitalist Firm outside Northeast and second startup to get vc
    funded.
    Introduction
    WHAT IS A STARTUP?

    • A newly established business designed to solve a unique problem.


    • Focuses on innovation, scalability, and market disruption.

    OBJECTIVE OF THE PRESENTATION

    • Inspire and guide aspiring entrepreneurs to transform their ideas


    into successful startups.
    • Provide actionable insights for every stage of the journey.
    The Path from Idea to
    Innovation
    • Ideation:
    Identifying problems and brainstorming solutions.

    • Validation:
    Researching the market and testing feasibility.

    • Prototyping:
    Developing a minimum viable product (MVP).

    • Execution:
    Building the startup and entering the market.

    • Scaling:
    Expanding reach and optimizing operations.
    Stage 1 - Ideation
    • Sources of Ideas:
    • Personal experiences.
    • Industry gaps and inefficiencies.
    • Emerging trends and technologies.

    Question 01 Question 02 Question 03

    What problem Who is my How unique


    am I solving? target and impactful
    audience? is my solution?

    Key Questions
    Stage 2 - Validation

    Market Research Feasibility Analysis Creating a Business Model


    • Identify competitors and analyze • Technical feasibility: Can the • Value Proposition.
    their strengths and weaknesses. solution be built? • Revenue Streams.
    • Understand customer pain points • Financial feasibility: Is it cost- • Cost Structure.
    through surveys, interviews, and effective and sustainable?
    focus groups.
    Developing an MVP
    01 (Minimum Viable Product)
    • Create a simplified version of your

    Stage 3 - product to showcase core features.

    Prototyping • Test with a small group of users for


    feedback.

    02 Iterative Process
    • Incorporate feedback.

    • Refine features for improved


    functionality and user experience.
    Stage 4 - Execution

    LAUNCHING THE MARKET ENTRY


    STARTUP: STRATEGIES
    • Secure funding (self- • Target early adopters.
    funding, angel investors, • Use digital marketing
    venture capital). and PR campaigns.
    • Assemble a team with • Leverage partnerships
    complementary skills. for market penetration.
    • Establish your brand
    identity (logo, website,
    social media presence).
    Stage 5 - Scaling

    OPTIMIZING
    EXPANDING REACH MEASURING
    OPERATIONS:
    SUCCESS
    • Invest in technology • Enter new markets Track KPIs (Key
    and automation to (domestic or Performance Indicators)
    improve efficiency. international). like revenue, customer
    • Strengthen customer • Diversify acquisition, and
    support and products/services. retention rates.
    retention.
    Limited funding and
    01
    resources.

    Challenges

    02 Fierce competition

    Balancing growth with


    03 sustainability.
    Create a solid financial
    01
    plan.

    Solutions

    02 Foster a culture of
    innovation and
    adaptability.

    Build a strong network of


    03 mentors and advisors.
    Tools for Success

    • Business Planning:
    Business Model Canvas, Lean Startup Methodology.

    • Product Development:
    Agile Development, Design Thinking.

    • Marketing:
    Social Media Ads, SEO, Content Marketing.

    • Funding:
    Crowdfunding Platforms, Startup Incubators, Grants.
    Inspiring Examples

    OYO Zomato NYKAA


    • Revolutionized hotel stays by • Solved the problem of finding and • Transformed education using
    leveraging technology. ordering food easily. technology.

    • Revenue in FY23- INR 5700 Crore • Revenue in FY23- INR 8600 Crore • Revenue in FY23- INR 5140 Crore
    KEY TAKEAWAYS
    • Start small but think big.
    • Stay focused on solving real-world
    problem
    THANK YOU!

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