Peluang Usaha bidang

Teknologi lnformasi
Materi
Technopreneurship
Oleh:
R Iman Setio Nugroho
Sumber-sumber Potensial Peluang
• Menciptakan produk baru dan berbeda
• Mengamati pintu peluang
• Analisis produk dan proses produksi secara
mendalam
• Menaksir biaya awal
• Mernperhitungkan risiko mungkin
yang terjadi

- Kuncinya adalah BAGAIMANA MENCARRI

INFORMASI PELUANG USAHA BIDANG TI
 Proses Mencari Informasi
Peluang Usaha
• lnformasi tentang kepribadian dan
kemampuan dirinya Temukenali Diri
➔
• Anda
Peluang yang dapat diraih
• Kebutuhan dan keinginan konsumen
• Lingkungan yang dihadapi
• Situasi persaingan
• Dukungan dan trend kebijakan pemerintah
Tahapan Pengembangan Usaha

IDE USAHA • KELAYAKAN , I M P L E M E N TA S I ]

BUSINESS BUSIINESS
PLAN PROCESS
 Sumber lde Usaha
• Berdasarkan hobi
• Berdasarkan keahlian (mis: latar belakang
pendidikan)
• Merupakan usaha warisan
• Membuat inovasi baru
• Menyesuaikan dengan kebutuhan sekitar
Beberapa Faktor Utama Sebelum Memulai Usaha

• Faktor kelayakan pasar

• Faktor kesukaan
• Faktor keahlian atau familiaritas
• Faktor dana
• Faktor bahan baku
• Faktor sumber daya manusia dan
teknologi
• Faktor kepribadian
Jenis Usaha Vang Cocok Dengan Kepribadian
INTROVER

DEIDIKASI K D DOMINAS
T I
p

EKSTROVE
R
INTROVER : Terbuka, suka bergaul
EKSTROVER : Tertutup, tidak suka bergaul
D: DOMINAN
P : POPULER
T: TENANG
K: KONVENSIONAL
Jenis Usaha Yang Cocok Dengan Kepribadian

PRODUKSI

ANALITIS KREATIF
PELAVANAN K Dp PEN GARAHAN
T KONSULTATIF
SERVIS

·
DISTRIBUSI
Jenis Usaha Yang Cocok Dengan Kepribadian
• Orang tipe DOMINAN ➔ Kelornpok Kreatif
- Contoh: Design Grafis
• Orang tipe POPULARIAN Kelompok
Konsultatif ➔
- Contoh: Konsultan IT
• Orang tipe TENANG Kelornpok
➔
Servis/Pelayanan
- Contoh: Layanan ISP/Webhosting
• Orang tipe KONVENSIONAL ➔ Kelompok
analitis ➔ hal-hal yang rumit
- Contoh: Programmer, Software Developer
DIAGRAM ALIR PELUANG USAHA
KEBUTUHAN

KEPUASAN HARGA MAHAL/

DEMAND•
KONSUMEN K U A L I TA S
SUPPLY
RENDAH RENDAH

TIDAK

PELUANG

SESUAI DENGAN
H O B I, K E A H L IA N ,
K E P R IB A D IA N

YA

T E S K E L AYA K A N
USA.HA
►Riset dan Pengembangan adalah pendorong
utama
>bisnis teknologi
Mengembangkan proses inovasi
►secara
berkesinambungan
>Memulai usaha skala kecil atau
►menengah berpotensi menjadi
bisnis raksasa (infant giant)
Sinergi antara inovator,teknopreneur,investor
 Peranan Stanford University
• 100 start up company alumni Stanford
berpendapatan U$ 65 Juta tahun 1996
Th I - [ [ ? Wa y
How Bill Hewlett and
Built Our Company

N A T IO N A L
B EST S ELLER
 Indonesia

Seed Capital
·US$ 10,000
Stanford Digital
Libraries Project
·US 100,000 Andy
Bechtolsheim
·US$ 1mio family
&friends
Larry Page & Sergey Brin

Google's
Gal
In the new financial
planetary system,
. newbie Google
has a stronger
much ·
gravitational pull
·
than ma ny other
'
venerable names
Google
$120
Billion
uAK±T CAP
ASOF v. 2 2 "Don't be evil
 Google
• Google Inc. (NASDAQ: GOOG and
LSE: GGEA) is an Americ an public
corporation, earning revenue from online
and mobile advertising related
• to its Internet search, web-based e-mail,
View, California,
online mapping, andofficethe company has 19,156 full-time employees (as of
March31, 2008).
productivity, social networking, and video
• sharing
Google wasas well as selling by Larry Page and Sergey Brin while they were
co-founded
advertising-free versions
students at Stanford of the and
University samethe company was first incorporated
technologies.
as a privately held company on September 7, 1998.
• Google's
Google's initial public offering
headquarters, took_place pp August
the GOOGLEPLEX, 19,in
is located 2004, raising
Mountain
US$1.67 billion, making it worth US$23 billion. Google has continued its
growth through a series of new product developments, acquisit io ns,
and partnerships.
• The company's unofficial slogan is "Don't be evil', however Google is
not without controversy related to its business practices; there are
concerns regarding the privacy of personal information, copyright,
censorship, and discontinuation of services.

http://en.wikipedia.org/wiki/Google
 Peranan lmigran Asia
• IC (Integrated Circuit ,India and China)
• 1999: Imigran Cina membangun 40 perusahaan
publik, India membangun 25 perusahaan publik
• Perkumpulan profesional: American Electronic
Association, Institute of Electrical and Electronic
Engineers ,Software Entrepreneurs Forum. Monte
Jade Science and Technology Association, North
America Taiwanese Engineers Association, North
America Chinese Semiconductor Association
Perkembangan Bisnis Teknologi di Eropa

• Cambridge, lnggris
• Berlin Adlesrshoft, Jerman
• Helsinki, Finland
 Perkembangan Bisnis Teknologi di Asia

• Hsinchu Science Park, Taiwan

• Qingdao High Tech Park, Shandong, Cina
• Hyderabad dan Bangalore, India
-~ -- -

A FRUGAL VISIONARY I

AzimPremji
He's worth $5.3 billion-but still drives a 1996 Ford
Escort BORN Bombay July, 1945. for 29 years; two sons, Rishad, 25,
His Tariq. 24.
father founded Western India Mahatma Gandhi, Jack
Vegetable Products Co.. the Welch, Bill Gates, Michael Dell.
foundation for the tech- MANAGEMENTSTYLEDown-
services to•
powerhouseWiprohas
earth. Empowers
managersand
become. gives them autonomy, makes
EDUCATIONSt. Mary's sales calls with marketing team,
School, Bombay; bachelor of welcomes criticism but micro•
managescostsandisparsimonious
engineering from Stanford
with employee stock options.
University. CAREER Took QUIRKS Shops at discount
over vegetable-oil retailers, takes auto rickshaws
company Wipro when his father from
died in 1966. Expanded into
 The IT Imperative
$ Billions Worldwide IT Spending
$2.500

Next 9 Years
$15 Trillion!!
$2.000

$1.500
First 40 Years
$6 Trillion
$1.000

$500

$ 0 4 % z . ,
IDC Confidential
Source: /DC
Drivers for the Next Wave
Business integration

Mobile & wireless

Security

Other: emerging geographies,

interactivity, bandwidth demand
 10 PROSPEK E-BUSINESS DI INDONESIA
• E-Business Type: implementasi berbagai jenis kom, kolaborasi, koop
digital yg terjadi pd backoffice (e-procurement, e-Supply Chain, dst).
• Community: menciptakan kebutuhan kpd generasi muda/net-gen.
• Content: informasi yg tersedia di internet.
• Technology Devices: barang elek dg tekno digital yg mudah dibawa.
• Access Channels: internet/website sbg media alternatif komunikasi.
• Regulation: regulasi yg kondusif utk keunggulan kompetitif.
• Organization: manajemen perush yg memiliki pendekatan & metodologi
sesuai dg tantangan sosiologis.
• Change Strategy: metodologi perubahan (evolusi dibanding revolusi).
• Business Process: kawinkan konsep tradisional PVC (rangk aian
proses
• bisnis konvensional) dg VVC (rangkaian proses bisnis virtual).
System Approach: komponen dlm lingkungan sistem (infrastruktur &
suprastruktur) tumbuh & berkembang serentak.