Chapter 3.3 - Dupont Analysis

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Chapter 3.

Dupont Analysis
Introduction
• Du Pont analysis also Du Pont model is a financial
ratio based on return on equity ratio that is used to
analyze a company’s ability to increase its return on
equity.
• It breaks down the return on equity ratio to explain
how companies can increase their return for
investors.
• The Du Pont analysis looks at three main components
of the ROE ratio.
Profit Margin
Total Asset Turnover
Financial Leverage
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Formula
• A company can increase its return on equity by
maintaining a high profit margin, increasing asset
turnover, or leveraging assets more effectively.
• The Du Pont Model equates ROE to profit margin,
asset turnover, and financial leverage.
Du Pont Analysis
ROE = Profit Margin X Total Asset Turnover X Financial Leverage
Profit Margin = Net Income / Net Sales
Total Asset Turnover = Net Sales / Average Total Assets
Financial leverage = Total Assets / Total Equity

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Analysis
• Du Pont Analysis was developed to analyze the ROE
and the effects that different business performance
measures have on this ratio. The objective is to
analyze the variable causing the current ROE.
• For instance, if investors are unsatisfied with a low
ROE, the management can use this formula to
pinpoint the problem area whether it is a lower profit
margin, asset turnover, or poor financial leveraging.
• Once the problem is determined, management can
attempt to correct deviations.

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Conclusion
• This model helps investors to compare similar
companies like these with similar ratios. Investors
can then evaluate perceived risks with each
company’s business model.

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