Monthly SEO Report – Oct’15

Traffic Growth

There is a slightly drop in total traffic of approx 1.01% in Oct’15 as

compared to Sep’15.
Direct Traffic has gone up by 5.95% as compared to last month.
Organic Traffic has slightly gone down by 0.39% as compared to last
month.
Referral Traffic has gone down by 10.22% as compared to last month.
 Traffic Dashboard (Oct’14 to Oct’15)

95,942 94,072 93,708

100,000
88,055
90,000 84,075
73,874 75,970
80,000 69,054 69,397
70,000 62,698 65,853
57,254 57,374
60,000
45,017 41,975 46,400
50,000 40,454 39,097 38,398 39,974
34,176 33,715 36,294 34,389 33,245
40,000 32,122
30,317 29,847
24,592 24,914 27,394
30,000 20,733
14,068 16,687 14,247 17,273
20,000 12,136 13,021
10,000 4,250 1,321
281 299 148 426 831 0294 480 321 561 359 713
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Organic Refferal Direct Social

Seeing the yearly trend, traffic is the slightly low this month.

Organic traffic could be seen peaking over month on month with slight
variation.
 Traffic Comparison - Devices

We see overall drop of 1.01% with

3.02% in mobile traffic,
-5.59% in desktop traffic and
1.43% in tablet traffic in Oct’15.
 Traffic Dashboard-Device (Oct’14 to Oct’15)

100,000 93,602
90,000 81,616 81,171
78,931 80,242 78,789
80,000 74,567 72,809
70,431 70,356 71,310 68,738
70,000 62,041 62,959 63,205 63,201 62,723 63,408 62,919
61,466
55,620 58,009
60,000 51,271
46,310 48,747 46,524
50,000
40,000
30,000
20,000
6,337 6,287 6,047 6,452 5,541 7,443 5,622 7,586 5,377 6,567 6,888 6,452
10,000
0
0
Oct'14 Nov'14 Dec'14 Jan'15 Feb'15 Mar'15 Apr'15 May'15 Jun'15 Jul'15 Aug'15 Sep'15 Oct'15

Desktop Mobile Tablet

In the above graph, you see the slightly drop in desktop traffic in
Oct’15 as compared to the last month.
 Referral Traffic Sites

Maximum visits have come from

mcdonaldsindia.com.
 Website Summary

Oct’15 Sep’1
5

Browser
Browser
 Among all browsers 61.75% used Chrome,
 Among all browsers 61.77% used Chrome,
12.96% used Safari and 6.59% used Firefox.
13.39% used Safari and 6.34% used Firefox.
MOBILE ANALYTICS
 Mobile Analytics

Mobile Session % New New Users Bounce Page/ Avg. Session

Session Rate Session Duration

Oct’15 81,171 74.27% 60,283 37.34% 2.87 00:02:07

Sept’15 78,789 72.99% 57,512 38.23% 2.84 00:02:13

%Change 3.02% 1.74% 4.82% 2.32% 0.99% -4.26%

We see overall drop of 1. 01% with

3.02% in mobile traffic.
 Mobile Traffic (Oct’14 to Oct’15)

0,000
78,931 80,242 78,789 81,171
0,000 74,567
70,431
0,000 61,466
55,620 58,009
0,000 51,271
46,310 48,747 46,524
0,000
0,000
0,000
0,000
0,000
0
Oct'14 Nov'14 Dec'14 Jan'15 Feb'15 Mar'15 Apr'15 May'15 Jun'15 Jul'15 Aug'15 Sep'15 Oct'15

Mobile

The mobile traffic have gone up month on

month with a slight variation.
 Website Summary- M0biles

Oct’15
Sep’15
Mobile, Operating System & Browser
Mobile, Operating System & Browser
 56.06% approx. of total traffic is coming
 53.93% approx. of total traffic is coming
from mobile phones having operating
system iOS, Android and Windows Phone. from mobile phones having operating
system iOS, Android and Windows Phone.
 40.96% of audience used Android as
 39.85% of audience used Android as
operating system.
operating system.
 Demographics Country Wise

Most visits came from India as a Country.

 Demographics City Wise

Most visits came from New Delhi as a geographic

region.
 Week Wise Report

Stats Week 1st Week 2nd Week 3rd Last Week

(Oct 1st -7th) (Oct 8th- 14th) (Oct 15th – 21st) (Oct 22nd – 31st)
Visits 36,974 33,081 31,286 55,112
Unique Visitors 31,130 28,064 26,591 46,516
Page views 128,433 118,000 108,449 199,778
Avg. Visit Duration 00:02:33 00:02:30 00:02:20 00:02:36
Bounce Rate 29.84% 28.97% 30.77% 29.01%
% New Visits 77.48% 77.89% 78.17% 78.58%
 Visits from Top 10 Brand Related Keywords

Keyword Sessions Ranking (Oct'15)

(not provided) 78,373 N/A

mcdonald's menu 1,019 1

mcdonalds india 457 1

mcdonalds 440 4

mcdonald menu 196 2

mcdonalds menu 134 1

mcd menu 132 1

mcdonald's menu india 121 1

4
mc donalds 99
mc donalds menu 94 1

*Not provided (which contains both branded and non branded

keywords) refers to the encrypted search, for which keyword visits
could be found but exact keywords can’t be tracked.
RefLink:- http://www.practicalecommerce.com/articles/59113-Understanding-Google-
Keyword-Not-Provided-Data
Overall Improved Ranking Keywords With Comparisons

Keywords Sep’15 Oct’15

mcdonald job 2 1
mcdonalds grilled chicken wrap 3 1
mcdonalds menu breakfast 3 2
mcdonalds ice tea 3 2
mcdonalds iced tea 3 2
mcdonalds hashbrowns 5 2
mcdonalds home delivery 5 2
mcdonald career 4 3
mcdonald's extra value meals 4 3
mcdonalds strawberry shake 4 3
mcdonalds cold coffee 4 3
extra value meals 4 3
mcdonald delivery 5 3
mcdonalds chocolate shake 5 3
mcdonald job vacancies 5 4
mcdonalds fries 10 4
 1st Page Ranking Keywords in Oct’15

Keywords Oct’15
mcdonald job 1
mcdonalds grilled chicken wrap 1
mcdonald ice cream 1
mcdonalds india menu 1
mcdonald happy price menu 1
mcdonald's happy price menu india 1
mcdonalds toys 1
mcdonald meal 1
happy meal mcdonalds 1
mcdonalds india happy meal 1
mcdonalds soft serve 1
happy meal toys 1
mcdonald happy meal 1
toys at mcdonalds 1
mcdonalds toy 1
mcdonalds happy meal toys 1
mcdonald's burgers 1
mcdonalds chicken burger 1
mcdonalds veg burger 1

Contd...
 1st Page Ranking Keywords in Oct’15
Keywords Oct'15
spicy paneer wrap 1
mcdonald's new burger 1
mcdonalds masala grill veg 1
mcdonalds masala grill chicken 1
mcdonald happy meal toy 1
mcdonalds egg burger 1
mcdonalds india 1
mcdonalds veggie burger 1
mcdonald happy meals toys 1
mcdonald toy 1
mcdonald toys 1
aloo wrap mcdonalds 1
mcdonalds aloo wrap 1
mcdonald's egg wrap india 1
mcdonalds happy meal 1
mcdonald's menu 1
mcdonalds grilled chicken wrap ingredients 1
birthday at mcdonalds 1
mcdonald birthday 1
mcdonalds birthday 1
mcdonald birthday package 1

Contd...
 1st Page Ranking Keywords in Oct’15
Keywords Oct’15
kids birthday at mcdonalds 1
birthday mcdonalds package 1
mcdonalds burger 1
mcdonald burger 1
mcdonalds happy toys 1
mcdonald breakfast 1
mcdonalds breakfast menu india 1
mcdonalds menu breakfast 2
mcdonalds ice tea 2
mcdonalds iced tea 2
mcdonalds hashbrowns 2
mcdonalds home delivery 2
breakfast menu mcdonalds 2
mcdonalds dessert 2
mcdonalds desserts 2
mcdonalds breakfast menu 2
mcdonalds happy price menu 2
mcdonald breakfast menu 2
mcdonalds meals 2
mcdonalds breakfast 2
mcdonald's beverages 2
dessert mcdonald 2 Contd...
 1st Page Ranking Keywords in Oct’15

Keywords Oct'15

mcdonalds dessert menu 2

mcdonalds birthday booking 2
mcdonald career 3
mcdonald's extra value meals 3
mcdonalds strawberry shake 3
mcdonalds cold coffee 3
extra value meals 3
mcdonald delivery 3
mcdonalds chocolate shake 3
mcdonalds value meal 3
mcdonald job vacancies 4
mcdonalds fries 4
mcdonald jobs 4
Top 10 Landing Pages by Visits – Oct’15
McDonalds in Bookmarking
McDonalds In Blogs (blogspot)
McDonalds In Scoop.it
McDonalds In livejournal
McDonalds In Social bookmarking Site (Reddit)
McDonalds In Social bookmarking site
McDonalds In Social bookmarking Site
 Banner Tracking- Oct’15

Header Banner
Banner Name Impressions Clicks
Banner_Toys 427,331 1642
banner_faceoff 102,299 1481
banner_bfclub 330,033 241
banner_challenger 66,292 220
banner_spicymeals 65,982 177
Banner_Breakfast 267,136 175
Banner_DriveThru 123,352 194
Banner_FreeMcAlooTikki 278,632 346
Middle Banner (McDelivery Specialised)
Banner Name Impressions Clicks
Banner_AppStore 23,558 1445
Banner_OrderOnline 18,352 13007
Footer Banner
Banner Name Impressions Clicks
Banner_Kids Party 5668 918
Banner_TVC 4715 1231
Banner_CSR 4673 189
Banner_Locator 4427 1199

Total Impressions – 2,524,617

Total Clicks - 25,863
 Banner Impression(Jul’14 to Oct’15)
Impression
3,000,000

2,500,000

2,000,000
Impression
1,500,000

1,000,000

500,000

0
Jul'14 Aug'14 Sep'14 Oct'14 Nov'14 Dec'14 Jan'15 Feb'15 Mar'15 Apr'15 May'15 Jun'15 Jul'15 Aug'15 Sep'15 Oct'15

Month Impression
Jul'14 639,858
Aug'14 807,620
Sep'14 602,061
Oct'14 482
Nov'14 514,132
Dec'14 922,621
Jan'15 1,034,704
Feb'15 1,523,329
Mar'15 2,430,045
Apr'15 2,124,524
May'15 2,419,771
Jun'15 2,069,273
Jul'15 2,120,625
Aug'15 2,412,514
Sep'15 2,490,843
Oct'15 2,524,617
 Banner Clicks (Jul’14 to Oct’15)
Clicks
30000
25000
20000
Clicks
15000
10000
5000
0
Jul'14 Aug'14 Sep'14 Oct'14 Nov'14 Dec'14 Jan'15 Feb'15 Mar'15 Apr'15 May'15 Jun'15 Jul'15 Aug'15 Sep'15 Oct'15

Month Clicks
Jul'14 926
Aug'14 2,171
Sep'14 1,982
Oct'14 3
Nov'14 1,350
Dec'14 1,745
Jan'15 4,515
Feb'15 12,742
Mar'15 22,880
Apr'15 18,697
May'15 21,145
Jun'15 18,375
Jul'15 18,899
Aug'15 26,853
Sep'15 29,710
Oct'15 25,863
 Site Health Check-up
On-page Factors Off-page Factors

Domain related Website

Domain name Mcdonaldsindia
Crawling
Domain purchase 9 years ago frequency Regular
Domain expiration in 7 years from now
Site Index ability 888 pages indexed
Domain authority 28/100 (moz's open site explorer)
Sitemap.xml Added
Landing page related Robots.txt Added
(home page) Broken links 0
Page rank 4 Back-links 2086
Page authority 35/100
Title Optimized
Meta description Optimized
Meta Keywords Added
Google Analytics Exists

Site Performance
Website Bounce Rate 35.10%
Average time on site 2:41
Mobile optimization done
WWW Canonical Issue Resolved
IP Canonical Issue Resolved
Image Alt Tags Done

Alexa info.
Alexa rank (Global) 81431
Alexa rank (India) 8625

Things are good in terms of on-page and off-

page factors. Site is being crawled regularly, no
broken links were found. All necessary SEO files
are added to the website.
Thank
You!