INTRODUCTION

Introduction
• The Premier Lifestyle Rugby 7s Tournament (PLR 7s) will be held
from the 12th – 14th December 2014.

• The Premier Lifestyle Rugby 7s Tournament has a comprehensive

Social Event Calendar that will appeal to all ages and definitely
position the Week as Nigeria's premier sporting/social event.

• 3-day Rugby Tournament will fuse the very best of sport,

entertainment, lifestyle and business. Creating total experiential
value!

• Networking
• Live Music and Entertainment
• VIP Dinner
• Rugby Festival
 Introduction
• The Premier Lifestyle Rugby 7s Tournament (PLR 7s) will be held from the 12 th –
14th December 2014.

• The Premier Lifestyle Rugby 7s Tournament has a comprehensive Social Event

Calendar that will appeal to all ages and definitely position the Week as Nigeria's
premier sporting/social event.

• 3-day Rugby Tournament will fuse the very best of sport, entertainment,
lifestyle and business. Creating total experiential value!

• Networking
• Live Music and Entertainment
• VIP Dinner
• Rugby Festival
Why the PLR 7s?
7s rugby is fastest growing team sport, elite tournaments are
now held in all corners of the globe from Nairobi, Hong
Kong, Los Angeles, Dubai, London, Nairobi to Amsterdam.

•In Africa player participation has increased by over 33% since

2007. 80% of players in Africa are under 20 years of age.

Three factors have attributed to this growth;

•Sevens’ inclusion in the Olympic Games from 2016.
•Event hosting strategies with linked legacy programmes.
•IRB investment: US$248 million is being invested from 2009
to 2012. - MasterCard Study

The PLR 7s will provide huge opportunities

For brand activation and consumer engagement
For sponsors to build rewarding relationships with government, customers, staff and suppliers
The PLR 7s tournament is great festive and business occasions that will generate huge media
coverage.
Why Rugby in Nigeria?
Rugby has been played in Nigeria since the 1930s, while clubs such as Kaduna and Lagos
Rugby Club were established in 1950 and 1962 respectively

In 1976 the present Nigerian Rugby Football Federation (NRFF) patron, Rodney Hecksher
became the first president of the then, Nigerian Rugby Football Union.
The NRFF was inaugurated in 1998 and has
been responsible for the development and
promoting the sport.

Rugby is played in many schools across the

country. There are currently 21 mixed
gender clubs and 1 university side; while the
game is played in 12 states within the
nation.

Nigerians are ideally suited to rugby, many have gained international honours in
Scotland, Wales and England. Some have been capped at senior level, notably, Chris Oti,
Victor Ubogu, Steve Ojomoh, Dayo Adebayo, Topsy Ojo, Ugo Monye and Andy Harriman;
the latter was also the World Cup winning England 7s captain and a former manager of
the England ‘A’ side.
Nigeria reached the qualifiers for the 2013 Rugby 7s World Cup, and have been
promoted to the IRB Africa Cup 1C League.
PLR 7s – More Than Rugby

LIVE MUSIC

FASHION

RUGBY

A Totally
compelling
experience for
Food Stalls
and audience and VIP
merchandise sponsors Tents

Celebrities
Fireworks
THE TOURNAMENT
Premier Lifestyle Rugby 7s Tournament
• West Africa’s most prestigious sporting event.

• December 6th-8th 2013 will witness over

• 300 players

• Senior Men's teams (a minimum of 8 overseas

teams), Women, Boys and Girl teams.

• Premier Lifestyle Events intend to make the

Premier Lifestyle Rugby 7s Tournament the
social /sports event of the year, a “must go to”
destination.

• Attracting by invitation only a Nigerian crowd and

the expatriate community, as well as visitors,
tourists and the like.

• The sport will be accompanied by an extensive

entertainment schedule – live music, DJs, Fashion
and kids corners – A total Experience for all the
family.
LIVE ENTERTAINMENT/ MUSIC
• Produce an outstanding, world class music event featuring top level
International and Nigerian Acts to compliment the Rugby
ARTISTS and ENTERTAINMENT

• A celebration of sports and Entertainment, PLR 7s will feature the very best in Nigerian Music
and Entertainment.

• With a mixture of co-headliners, supported by a robust cast of Nigerian singers and performers.
Over the core two days, the festival will showcase a range of different styles and genres.

TIWA SAVAGE BURNA BOY FLAVOUR MI CASA

ASA NAETO C CHIDINMA WIZ KID

MARKETING
 360
360 DEGREE
DEGREE CAMPAIGN CAMPAIGN
DELIVERABLE
DELIVERABLE
The PLR 7s will be supported by a multi-platform
campaign that explodes this event in the continent
on:

TELEVISION
RADIO
EVENTS
DIGITAL MEDIA
MARKETING
PRESS & PROMO
MARKETING CAMPAIGN

HIGHLIGHTS

OUTDOOR
Posters and
Banners in key
SOCIAL MEDIA locations, including TV
Over 2000 TV
Massive twitter and sales points, main exposures on Trace
Facebook thoroughfares, Urban and Trace on
competition with leverage DHL terrestrial TV,
the inventory teasers, event
distinct hash tag teaser, event
#PLRSEVENSNGR broadcast etc TV
Custom Facebook WEB to air promo
Massive online material and
and
campaign with television special
instagram pages post show
involvement of all
the major
ACTIVATIONS influencer blogs COMPETITIONS
Sponsors can run Tie-competitions to
onsite
and websites
win
activations or Custom designed
tickets, prizes and
related activations website with backstage passes to
in
the run up to the
sponsor branding meet the players and
event artists
Total DHL Brand Integration

PRE- EVENT EVENT POST

WEB PR TV DHL
Event RADIO PRODUCT
website will Videos INTEGRAT
Give away To be Over 2000 On BIG ION
Run promos
tickets specifically TV SCREENS
highlight on:
targeted at exposures
DHL BEAT
high value on Trace
and provide FM/Classic
information targets. Urban/ DHL
TV
Sports PRODUCT
months
Partner CENTERS /
GIVE-
Airing of TV
before event Build and Trace Portability special and
with AWAYS
anticipation on Incentives
A viral video Radio to post event
locally terrestrial
campaign run hypes behind the
with artists within the TV, teasers,
weeks prior scenes footage.
plugging the right Awards TAILORED
to the VIP STAGE/
event will Audiences teaser,
make the event, with EXPERIENC LOCATION
rounds a daily . E for DHL BRAND-
Focus on Awards TV Special ING
month to the Mentions Guests
Event integrating Special
and weekly
DHL into broadcast
playback of
Offer conversation
Portability nominees, CUSTOM
s about the TV BRANDED
Opportunities to air promo
BROCHURES LOGO
for Tix Ticket aim and /
MERCH-
lifestyle material and PROGRAMS
ANDISE
giveaways
Full social implication television
and sponsor
media s special
competitions
campaign Of Rugby post show
Sponsorship
Sponsorship Offer for DHL
• We have designed a package to enable your corporation the opportunity to entertain special
business associates, employees, friends and family in grand style in a specially designed Grand
Deluxe Pavilion

• The Grand Deluxe Pavilion - spacious and have luxurious seating accommodations for 200 of
your guests each day of tournament play. This 48m x 10m elevated pavilion with adjoining
lawn area, size 48m x 4m, offers an excellent venue for you to display your unique product or
service to the spectators of the tournament, or "wine and dine" your clients, guests, and
friends. Your pavilion is fully outfitted with complete furnishings, such as carpeting, full
complement of lounges, tables and chairs, Daily newspapers, Tournament Guides, picket
fencing around the lawn that has tables with umbrellas and chairs for outside viewing.
 Sponsorship Offer for DHL contd.
BENEFITS

• 70% of major branding real estate at

the event including being the major
banner sponsor as guests enter the
event
• 100% of all branding on pre-event
announcements, advertising and all
public communications
• Strong brand presence on event
website
• Brand exclusivity
• 1000 invitations to each day of events
• Rights to run activations and
promotions in conjunction with the
event
• Mentions, status and strong logo
presence at associated events (press
conferences, buildup events etc.)
• Full page ad (inside front cover and
outside back cover positions) and
Editorial in event brochure
• DHL CSR Integration
SPONSORSHIP MATRIX – HEADLINE
SPONSOR
NAMING DHL presents THE PLR 7s 2013
CONVENTION
Branding • Main stage branding
• Maximum event branding - Exclusive Tournament Naming Rights
• Product placement and integration, dominant logo walls, all videos and
media images
Amplification
Merchandise • Main merchandise partner with Premier Lifestyle. All event merchandise
will have brand logo
Advertising • Dominant logo placement on all outgoing advertising and materials.
Dominant logo placement on websites and social media sites
Exclusivity • Sector Exclusivity
Brand • Full Rights to any pre-event competitions and promotions
Competitions
Invitations • VIP Invitations Give aways for each day of the event
Brochure Logo and editorial in four full page, full color advertisements (Inside Front,
Outside Back
Covers positions plus one Double Page Spread) in the Official PLR 7s
Programme
Events • Exclusive event launch cocktail reception evening. Mentions, prime
branding and status at launch party and all events.
SAMPLE MEDIA DELIVERABLES
ELEMENT PLATFORM FREQUENCY PERIOD TOTAL

30” PLR 7s TRACE SPORTS 5 PER DAY 2 week 70 N4,200,000

Coming Soon DSTV

2’ clip of press TRACE SPORTS 3 PER DAY 1 week 21 N6,300,000

conference DSTV
30” website/Blog TRACE SPORTS 7 PER DAY 10 weeks 490 N29,000,000
promo DSTV

30” PLR 7s promo TRACE SPORTS 5 PER DAY 2 weeks 70 N4,200,000

(Venue, date and DSTV
Performances)
3 hrs post event TRACE SPORTS ONE OFF 1 N15,000,000
broadcast of DSTV
EVENT
1 hr post event STV Network ONE OFF 1 N2,000,000
broadcast of
EVENT
2’ clips of DSTV 3 PER DAY 4 weeks 84 N25,200,000
Performances at
EVENT
Online and Print 10 Leading 8 Weeks N10,000,000
Newspapers
and Blogs
Radio hype and Classic/Beat Fm 5 PER DAY 12 weeks 420 N5,000,000
promotion and Smooth Fm
60” generic TRACE Urban 2 PER DAY 4 weeks 60 N7,500,000
complimentary DSTV
Spots
Total N234,400,000
 Headline Sponsor Package
Zone & Welcome Event Sponsorship

Business Network Zone

Your company will host the Business Network Zone will play host to
over 600 dignitaries and business executives daily, from Friday to
Sunday. It will provide your company the opportunity to sponsor a
leading best practise international business facilitator and be the focus
of a dedicated business audience. Non competitive businesses will
represent the following sectors; Automobile, Aviation, Banking, FMCG,
Construction, Electronics, Finance, Hospitality, Housing, Insurance, Oil
& Gas

Sponsorship Of The Exclusive VIP 7s

Cocktail Party – (Friday Evening Launch)

Your organisation is guaranteed to receive maximum marketing and

branding exposure throughout the complete reception marketing cycle.
 Premier Lifestyle Rugby 7s
Tournament Event Calendar
Reasons to attend include:

ASSURANCE OF QUALITY
It is acknowledged worldwide that rugby is great for business. Premier Lifestyle Events
has experience in providing networking platforms for business.

UNRIVALLED VALUE
The average attendee will have the opportunity to meet a cross-section of the top
business executives in Nigeria. Our events will offer you the opportunity to secure
meetings and new business, thus saving and making you money.

COMPLETE INDUSTRY OVERVIEW

Our events offer superb opportunities to sponsors and attendees. For example the
Premier Lifestyle Rugby 7s Tournament will provide two days of exhibition, dinners, and
networking with the Nigerian/Expatriate business community plus a two-day rugby
music festival bringing together international and local sides of all ages, rugby legends,
major sponsors, international and local media and the local consumer base.
 N JUST RU
GBY
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