siddhi eco

MAHATMA EDUCATION SOCIETY’S
PILLAI COLLEGE OF ARTS, COMMERCE & SCIENCE

(Autonomous)
NEW PANVEL
PROJECT REPORT ON
TATA MOTORS (OLIGOPOLY MARKET)
IN PARTIAL FULFILLMENT OF
BACHELOR OF ACCOUNTING AND FINANCE_
SEMESTER 2 2023-24
PROJECT GUIDE
Name - KALYANI CHATURVEDI
SUBMITTED BY: SIDDHI MOKASHI

ROLL NO : 357
INTRODUCTION TO TATA MOTORS
On 17 January
 Tata Motors Limited is an 2017, Natarajan
Chandrasekaran w
Indian multinational automotive compan as appointed
y, headquartered in Mumbai and part of chairman of the
the Tata Group. The company company Tata
produces cars, trucks, vans, and buses. Group. Tata
Motors increased
 It has research and development centers its UV market
in Pune, Jamshedpur, Lucknow , share to over 8%
Dharwad , India and South Korea, the in FY2019.
United Kingdom, and Spain.
 Tata Motors is listed on the BSE and NSE,
and is a constituent of the BSE
SENSEX and NIFTY 50 benchmark
indices. The company is ranked 265th on
the Fortune Global 500 list of the world's
biggest corporations as of 2019
OLIGOPOLY MARKET
An oligopoly market is a market structure in
which a small number of firms compete with
each other. These firms are interdependent,
meaning that the actionsOligopoly
of one firmmarkets
can are
affect the others. characterized by:
1. Few sellers: A small number of
firms dominate the market.
2. Interdependence: Firms are
aware of each other's actions
and adjust their strategies
accordingly.
3. Barriers to entry: New firms find
it difficult to enter the market
due to high startup costs,
patents, or other obstacles.
Objectives of Oligopoly market
are:
1. Maximize profits: Firms aim to maximize their

profits by adjusting their prices, output, and
marketing strategies.
2. Maintain market share: Firms strive to maintain

or increase their market share by competing
with other firms.
3. Minimize competition: Firms may try to reduce

competition by forming alliances, colluding with
other firms, or acquiring competitors.
4. Differentiate products: Firms aim to differentiate

SALES AND GROWTH ANYLISIS OF TATA
MOTORS COMPANY
Tata Motors has
shown significant
growth and
improvement in sales
in recent years.
The company's
consolidated total
operating income for
Q3FY23 was ₹88,489
crore, up 11.2% from
the previous quarter.
The EBITDA margins
were at 13.9%, up
290 bps from the
FACTORS DECIDING
External Factors PRICE
1. Market Demand
2. Competition
Internal Factors
3. Economic Conditions 1. Costs.
4. Government Policies 2. Target Profit Margin.
5. Seasonality 3. Product Life Cycle.
4. Brand Image.
5. Product Differentiation
Psychological Factors
1. Perceived Value
2. Price Elasticity
3. Anchoring
4. Bundle Pricing
5. Price Framing
COMPETITORS
Competitors of Tata Motors
 Eicher Motors
 Mahindra and Mahindra
 Maruti
 Nissan
 Toyota
TATA MOTORS
MARKETING STRATERGY
Segmentation, Targeting, and Positioning
(STP)
1. Segmentation: Tata Motors targets various segments,
including:
 Commercial Vehicles (CVs): Fleet owners, transporters, and
logistics companies.
 Passenger Vehicles (PVs): Middle-class families, young
professionals, and enthusiasts.
2. Targeting: Tata Motors focuses on:

 Value-conscious customers: Offering affordable and feature-
packed vehicles.
 Aspirational buyers: Providing premium features and designs.
DEMAND AND SUPPLY & BUSINESS
OUTLOOK OF TATA MOTORS
 2.82 lakh crores INR i.e., US$37 billion, 2022
 Tata Motors CEO and MD Guenter Butschek said the auto

industry faced strong headwinds in 2019-20 amid as lowing
economy due to multiple factors --liquidity crisis, high fuel
prices, changes in axle load norms andBS6 transition
 The factors led to weak consumer sentiments and subdued

demand across segments.
 Driven by an all-round strong performance , we expect Tata

Motors to become earnings' positive in FY23 with a net profit
of Rs 7,068 crore
 Jaguar Land Rover (JLR) segment (almost 77% of total
revenues)
 Jaguar Land Rover consistently contributes a bulk of

the company’s revenues, with an average revenue
share of78.9% in the last 3 years.
 The growth has remained flat in the past years with an

absolute increase of just $0.5 billion from 2016 to
2018. In2019 Trefis estimates the growth to continue
to remain flat as the segment will contribute about
$34 billion to revenue, as a no deal brexit looms for
the United Kingdom
PRODUTCTS
ITS FIT IN THE OLIGOPOLY MARKET
1. Competitive Advantage: Tata Motors' diverse product portfolio,

including commercial and passenger vehicles, provides a competitive
advantage in the oligopoly market.
2. Differentiation: The company's focus on innovation, sustainability,

and customer experience helps differentiate its products from those of
its competitors
3. Economies of Scale: Tata Motors' large-scale operations and

strategic partnerships enable it to benefit from economies of scale,
reducing costs and increasing efficiency.
4. Government Support: The Indian government's policies and

initiatives, such as the Faster Adoption and Manufacturing of Electric
Vehicles (FAME) scheme, have supported Tata Motors' growth and
expansion.
Overall, Tata Motors' journey
has been marked by resilience,
innovation, and strategic
decision-making. Its fit in the
oligopoly market is
characterized by competitive
advantage, differentiation,
economies of scale, and
government support. However,
the company must navigate
intensifying competition,
regulatory changes, and global
expansion to maintain its
market position.
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MAHATMA EDUCATION SOCIETY’S

PILLAI COLLEGE OF ARTS, COMMERCE & SCIENCE

SUBMITTED BY: SIDDHI MOKASHI

1. Maximize profits: Firms aim to maximize their

2. Maintain market share: Firms strive to maintain

3. Minimize competition: Firms may try to reduce

4. Differentiate products: Firms aim to differentiate

 Mahindra and Mahindra

2. Targeting: Tata Motors focuses on:

 Tata Motors CEO and MD Guenter Butschek said the auto

 The factors led to weak consumer sentiments and subdued

 Driven by an all-round strong performance , we expect Tata

 Jaguar Land Rover consistently contributes a bulk of

 The growth has remained flat in the past years with an

1. Competitive Advantage: Tata Motors' diverse product portfolio,

2. Differentiation: The company's focus on innovation, sustainability,

3. Economies of Scale: Tata Motors' large-scale operations and

4. Government Support: The Indian government's policies and

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