Case Study 1

CASE STUDY 1
YOUJUICE - an international drinks company

Company
Activity
Based in
Recent sales
Choose a performance
and reasons for
candidate for
this
an internal
Position
promotion
within an Nature of new
sales position
international
Number of
drinks company candidates
Qualities
required
previous work experience – prijašnje radno iskustvo
vacancy – slobodno mjesto

He searched the newspapers regularly for job vacancies.
have a vacancy
We have no vacancies for cleaners at present
fill a vacancy (=find or be a new person for a job)
We are making every effort to fill the vacancies.
to be based in - if a person or business is based in a particular place, that is where they live or
work, or where the work of the business is done
We're based in Chicago.
a Chicago-based company
revenue – prihod
annual revenue – godišnji prihod
sales revenue – prihod od prodaje
advertising revenue – prihod od reklamiranja
The company has an annual revenue of about $8 million.
We earn about £3000 a month in advertising revenue.
a 10% fall in revenue
 staff turnover – fluktuacija zaposlenika, često mijenjanje zaposlenika
the rate at which workers leave an organization and are replaced by others
We're doing everything we can to reduce staff turnover.
high/low staff turnover
 + turnover – promet, prihod the amount of business done during a particular

period
 sales representative – sales rep – prodajni predstavnik
 market research – to carry out/to conduct – provesti istraživanje

the work of collecting information about what people buy and why
 reliable results – pouzdani rezultati

+ to rely on sb – osloniti se na nekoga
 to appoint sb – imenovati nekoga, postaviti nekoga na poziciju
 appointment – imenovanje, when someone is chosen for a position or job
They congratulated him on his appointment as chairman.
I would like to congratulate you on your appointment.
+ the noun appointment has another meaning:

an arrangement for a meeting at an agreed time and place, for a particular purpose
(doctor’s, dental, hair, business)
Julia has a dentist’s appointment at 5 o’clock.
He has an a business appointment with a client at 10.30.
All consultations are by appointment only. (=you must make an appointment before
coming).
 make/schedule an appointment – set the date and time

I’d like to make an appointment to see the doctor.
to make an appointment for a meeting
 subsidiary – pl. subsidiaries – podružnica
a company that is owned or controlled by another larger company
 a daughter company – društvo kći
 a parent company – matično društvo
 to be responsible for – biti odgovoran za
+ prisjetite se drugih kombinacija koje vam mogu pomoći i u opisivanju

vašeg posla
to involve: my job involves developing new products and new ideas
to deal with sth (recruitment, training, staff problems)
to look after sb (children, visitors)
to be in charge of sth (marketing)
to make sure that (our business premises are protected)
sales
 to increase sales/ to decrease sales (by 8%)
 strong sales = good sales
 record sales = better than ever before
The Ford Fiesta has achieved record sales in Italy.
 sales increase/rise/grow/go up
Sales rose by 9% last year.
 sales fall/drop/go down (=become lower)
European sales have fallen by 12%.
 a sales target
It achieved only 20% of its sales target.
 to develop marketing strategies

 motivated - motiviran
 effective - učinkovit
 energetic, dynamic, enthusiastic – energičan, dinamičan, entuzijastičan
skills -vještine:
 language – jezične vještine
 organizational – organizacijske vještine
 computing/digital – računalne vještine
 interpersonal – interpersonalne, međuljudske vještine
 numeracy – matematičke vještine/pismenost – numerate
 technical – tehničke vještine
 time management skills - the ability to use your time productively and
efficiently
abilities -sposobnosti:
 analytical ability
 strong sales ability
 good linguistic ability
 to have a degree in sth
 to have a strong and charismatic personality
 competitive – kompetitivan, konkurentan
+ competition - konkurencija
 to speak your mind – reći što je na umu
 to advance in your career – napredovati u karijeri
+ to progress in your career, to get ahead in your career, to climb up the career ladder
 hard-working
 to earn a bonus
 to get a raise – dobiti povišicu
 creative
 workaholic - radoholičar
 quiet - tih
 modest - skroman
 to be eager to do sth – biti željan nešto napraviti
 sociable – društven
+ out-going
 decisive - odlučan
 serious - ozbiljan
 respected – cijenjen, ugledan
 responsible - odgovoran
 to get to the top
 well-organised
 selfish - sebičan
target
 financial targets/sales targets
 to set targets
The company has set ambitious business targets.
 to meet targets (=achieve what you want to achieve)
The government wants to meet its target of building three million new
homes by 2020.
syn: to reach/achieve/hit* a target (=meet it)
 to exceed a target (=achieve more than you wanted to)
We have exceeded our target of £200,000.
 to make money – zarađivati
+ to earn money
+ plaća:
wage, salary, and pay relate to individuals and the money they earn from working.
+ prihod:
income relates to both individuals and companies.
revenue relates only to companies.
annual
 pleased - zadovoljan
 to adapt quickly – brzo se prilagoditi/adaptable - prilagodljiv
 to improve performance – poboljšati učinkovitost
 loner - samotnjak
 to travel abroad – putovati u inozemstvo
 team-building course
 calm – miran, staložen
 relaxed - opušten
 commission – može značiti: naknada, provizija
You get a 10 per cent commission on everything you sell.
He earned £2 000 in commission last month.
on commission In this job you work on commission (= are paid according
to the amount you sell).
The bank charges a high commission on these transactions.
+ značenje – narudžbe
a request for an artist, designer, or musician to make a piece of art or
music, for which they are paid
The firm will accept commissions for most types of architectural work.
I have received a private commission to paint the prince's family.
Discuss the strengths and weaknesses of each
candidate. Decide who should fill the vacant position.
JUANA RAMOS CHANTAL LEFEVRE JEFF SANDERSON
a lot of experience has worked in different he has been with the

companies and company for the
countries longest time
top sales strong at developing intelligent, hard-
representative relationships both with working, he has the
customers and her respect of his team
team
competitive and good team leadership his sales record is not
ambitious as strong as the other
candidates’
she has only worked in she scored the lowest not creative,
1 company on her IQ test competitive enough
she has never lead a she likes to get
team agreement on
decisions – they can
take time

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CASE STUDY 1

YOUJUICE - an international drinks company

vacancy – slobodno mjesto

 + turnover – promet, prihod the amount of business done during a particular

 sales representative – sales rep – prodajni predstavnik

 market research – to carry out/to conduct – provesti istraživanje

 reliable results – pouzdani rezultati

+ the noun appointment has another meaning:

 make/schedule an appointment – set the date and time

+ prisjetite se drugih kombinacija koje vam mogu pomoći i u opisivanju

 to develop marketing strategies

income relates to both individuals and companies.

revenue relates only to companies.

a lot of experience has worked in different he has been with the

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