BDM Alexion Case

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Alexion: Digital Co-

Innovation Accelerating the


Application of Analytics
Team 10
Raushni Shanmuham – 2313121
Sajithasri – 2313
Harish raj– 2311021
Gokul R - 2311019
Guruprasad S - 2311020
Introduction

Big Data Challenges in Healthcare:


• Sources: EHRs, genomic data, clinical trials, medical devices.
• Issues: Data quality, integration, security.
Alexion Pharmaceuticals:
• Focus: Therapies for serious and rare diseases.
• Mission: Deliver life-transforming treatments globally.
Digital Transformation in Pharma:
• Goals: Efficiency, faster drug development, better patient outcomes.
• Drivers: Big data and analytics.
Alexion's Big Data Strategy

LEVERAGING DIGITAL BUILDING A DATA –


CO-INNOVATIONS DRIVEN CULTURE
Alexion's Big Data Strategy

INVESTING IN DATA HIRING AND DEVELOPING DATA


INFRATSRUCTURE AND TECHNOLOGY TALENT
Alexion's Big Data Initiatives
Data Collection Type of
Initiative Objective Data Collected
Method 6V
Patient demographics,
Surveys, electronic health records
Streamline clinical trial processes to treatment outcomes,
Clinical Trials (EHRs), sensors, and wearable Variety
reduce time and improve accuracy. clinical trial performance
devices.
metrics.
Inventory levels,
Ensure timely delivery of therapies transportation timelines, IoT devices, ERP systems, and
Supply Chain Velocity
while reducing operational costs. production schedules, supplier databases.
and demand forecasts.
Production logs,
Enhance operational efficiency and
compliance reports, IoT sensors and automated
Data management maintain regulatory compliance Veracity
machine performance reporting tools.
through proactive monitoring.
metrics.

Genetic profiles, patient


Improve patient outcomes by Genomic sequencing, patient
Patient Care history, medication Volume
offering customized care solutions. interviews, and EHR integration.
response data.

Accelerate innovation using Cloud usage metrics,


Data logs from cloud platforms and
Digital adoption advanced analytics and machine model training datasets, Value
feedback surveys.
learning solutions. collaboration feedback.
Impacts of big data in Alexion’s
business operations and success
Optimized
Clinical
Trials

Efficient
Innovation
Supply
and
Chain
Competitiv
Manageme
e Edge
nt

Real-Time
Personalize
Operationa
d Medicine
l Insights
1. The Importance of Data Governance

Key Establish strong data governance practices.

Learnings in
Ensure data quality, security, and compliance.
Data and
Technology 2. The Role of Cloud Computing in Big
Data

Leverage cloud-based solutions.

Scale data storage and processing capabilities


effectively.
Key • 3. The Power of AI and Machine Learning
• Apply AI and machine learning techniques.
Learnings in • Extract valuable insights from large datasets.
Innovation • 4. Building Strong Partnerships and
and Insights Collaborations
• Collaborate with external partners.
• Accelerate innovation and share expertise.

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