Scribd Logo
Upload

Welcome to Scribd!

  • 4 views

    day3

    Uploaded by

    vjvd1993
    The document provides an overview of social media, highlighting its role, benefits, and threats. It discusses the evolution of social media platforms, their impact on communication and culture, and the associated risks such as cyberbullying, misinformation, and privacy concerns. The document emphasizes the importance of responsible usage and safety measures to mitigate these threats.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    day3

    Uploaded by

    vjvd1993
    4 views25 pages
    The document provides an overview of social media, highlighting its role, benefits, and threats. It discusses the evolution of social media platforms, their impact on communication and culture, and the associated risks such as cyberbullying, misinformation, and privacy concerns. The document emphasizes the importance of responsible usage and safety measures to mitigate these threats.

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document provides an overview of social media, highlighting its role, benefits, and threats. It discusses the evolution of social media platforms, their impact on communication and culture, and the associated risks such as cyberbullying, misinformation, and privacy concerns. The document emphasizes the importance of responsible usage and safety measures to mitigate these threats.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    4 views25 pages

    day3

    Uploaded by

    vjvd1993
    The document provides an overview of social media, highlighting its role, benefits, and threats. It discusses the evolution of social media platforms, their impact on communication and culture, and the associated risks such as cyberbullying, misinformation, and privacy concerns. The document emphasizes the importance of responsible usage and safety measures to mitigate these threats.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 25

    Introduction to Social

    Media
    Role, Benefits, Threats
    A CYBERPEACE
    PRESENTATION
    INDEX
    The advent and rise in popularity of social media (Using graphs)

    Role of social media- across all ages and races

    Advantages of social media -education, entertainment, connectivity

    Disadvantages of social media- addiction, misinformation, risky activities

    Favourite hunting grounds for cybercriminals


    OVERVIEW
    The social media landscape has evolved into a dynamic, fast-paced
    environment where platforms shape trends, influence culture, and
    connect billions of users.

    It's a space where influencers, brands, and everyday people share


    content in real-time, generating waves of viral moments and
    instant communication.

    AI-driven algorithms and short-form videos drive engagement


    today.

    However, this vast digital playground has its challenges and


    concerns. It is necessary to know how NOT to abuse this privilege.
    Courtesy: https://www.qqtube.com/blog/when-did-social-media-
    ACTIVITY – Social Media
    Platforms
    Facebook Reddit
    Messenger
    TikTok
    Telegram
    Tumblr Insta
    LinkedIn
    YouTube
    Pinterest WhatsApp

    Snapchat X

    Twitch
    Social media has exploded from
    humble beginnings to an
    unstoppable global force—and it's
    THE not done growing yet.
    SOCIAL But have you ever wondered when
    it all began? What sparked the rise
    MEDIA of this digital phenomenon, and
    TIMELINE what did those early days look
    like?
    Let’s dive into the fascinating
    history of social media, trace its
    rapid evolution, and explore the
    endless possibilities offered
    THE It started with the birth of
    platforms like SixDegrees in
    FORERUNNE 1997.
    RS Followed by:
    • Friendster – 2002
    • Myspace -2003
    • Orkut - 2004
    POPULAR
    SOCIAL MEDIA
    APPS
    SOCIAL MEDIA
    ALGORITHM
    • Algorithms are complex sets of rules
    and calculations used by social
    media platforms to determine what
    content users see in their feeds,
    search results, and
    recommendations. Relevanc
    Content-Type
    e
    Engageme
    Recency nt
    ROLE OF
    SOCIAL MEDIA

     Communication and
    Connectivity
     Breaks the age and race
    barriers, transcending
    language and cultural gaps
     Education
     Entertainment
     Community Building
     Promotes e-commerce and
    knowledge sharing
    IMPACT
    Commun
    J ication
    o Democra
    OF b
    s
    cy

    SOCIAL Commerce
    a
    To
    n
    Consumer
    Connected
    Communit
    MEDIA ds y

    C
    Voice of Influence
    athe on
    r
    people popular
    e Expression of culture
    e individual
    r and group
    s sentiment
    THE UPSIDES
    Personal Growth:
    Social Online,
    Offers an
    Movements: Gives Collaborative
    opportunity for
    a voice to the Learning and Self-Learning
    people to share
    downtrodden and Interactive
    innovative and
    marginalized learning
    creative ideas

    Campaigns,
    Strengthens Commerce And Health and
    Contests, Alerts
    Relationships Careers Wellbeing
    and more

    Promotion and
    Preservation Of
    Socia Culture, Good
    Habits, and
    History
    THE DOWNSIDES
    Need for
    constant
    Anxiety and Cyberbullyin Excessive
    positive
    Depression g screentime
    reinforcemen
    t

    Fake news
    Privacy and
    and Echo
    Brainwashing Security
    misinformati chambers
    concerns
    on

    Social
    Disruption in
    disparity and
    focus
    unrest
    The key to a safe,
    productive, and positive
    social media experience
    is being mindful and
    responsible user
    ASSOCIATED
    CYBER THREATS
    As social media platforms
    continue to grow in popularity,
    they have become a prime
    target for cybercriminals
    looking to exploit unsuspecting
    users. The very features that
    make social media so engaging
    —connectivity, information
    sharing, and global reach—are
    also what make it a goldmine
    for malicious actors.
    PHISHING AND SOCIAL
    ENGINEERING
    Fake Accounts
    Manipulati and
    on of Trust Impersonation
    .
    Credential Investment
    Harvesting and Ponzi
    Schemes

    Infrastructure
    breakdown
    DATA THEFT AND
    PRIVACY BREACH
    Over-sharing of Personal Information:

    Exploitation of Weak Privacy Settings:


    .

    Account Hijacking And Identity Theft:

    Fake profiles to carry out defamation/fraud.


    MALWARE AND
    RANSOM ATTACKS
    Malicious Links and Downloads:
    Cybercriminals often spread malware through
    infected links shared via direct messages,
    posts, or comments.

    Trojan Apps and Games:


    Seemingly innocuous third-party apps and
    games may be embedded with malware. When
    users grant these apps permission to access
    their accounts, hackers gain entry to personal
    data or can control the account itself.
    FAKE NEWS AND
    MISINFORMATION
    Disinformation Campaigns

    Clickbait and Fraudulent


    Content

    Sextortion and Social


    Unrest
    Online bullying can take different forms:

    Trolling

    Outing

    Stalking
    CYBERBULLY
    ING Abusing

    Blank Calls

    Inappropriate Photos and Videos

    Memes and Doctored content


    ENHANCE YOUR SOCIAL MEDIA
    SAFETY
    • Maximise Privacy
    • Maximise Security
    • Use Strong, Unique Passwords
    • Verify the Authenticity of Links,
    Attachments, and Calls
    • Be Wary of Suspicious Links and Profiles
     Share with care
    L 2 9 - 34, First Floor +91 823 5058
    Connaught Place, New Delhi - 865
    110001 + 1- 202- 922-
    611 Gateway BLVD Suite 120 2121
    San Francisco, United States
    CA- 94080

    You might also like