Chapter 2 part 3

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Chapter 2

continuation
Elements of
Visual
Design
FORM AND SHAPE

• The primary elements of form are points


and lines that create the shape of an object,
room, or edifice
Circle
Cylinder
Sphere
TEXTURE
• This refers to the quality of the surface
treatment.
• It is associated with the kind of materials use
Polished stones can reflect light and will
sparkle when lighted.

Raw stones are rough and coarse, giving the


building or object a feeling of strength and
simplicity.
TEXTURE
• It depends on the choice of materials and how
they are used
• The materials are indicators of the character of
the final effect and should compliment and
supplement the concept of the facility
•Fabric and cloth •Stone
•Glass and liquid •wood
•Metals
•Organic and fur
•Paper
•Plastic
LIGHT

• The provision of light in a room or space can


either be manmade or natural.
• The choice of lighting is critical in the
translation of any space or object.
Lighting can be categorized by
what the designer wants to achieve
a. Lighting for a defined purpose is also
termed as general lighting.
This illuminates the whole space or room.
This is used if there are tasks that would
require movement in the area
Lighting can be categorized by
what the designer wants to achieve
b. Lighting as an accent.
This type of light provides emphasis to an
object, a space, or sometimes a wall.
Lighting can be categorized by
what the designer wants to achieve
c. Lighting as the generator of mood.
This is used to crate an ambiance that goes
with the concept of the facility.
PATTERN
• the choice of patterns should not be taken
as a stand-alone element of design as it is a
part of the whole.
• It can provide interesting points in the space
• It can give a sense of direction and
dimension and can produce energy and
vitality.
The most common
patterns that are
used in the design
schemes of the
interiors are the
following:
A. COMPLEX
• It is a composition of
several crisscrossing lines
that gives intricacy to the
design.
• It can liven up a group in
the right amount, or it can
be overwhelming in a small
space.
B. VERTICAL LINES
• They are used to add
height in a small room
C. HORIZONTAL LINES
• they can give a sense that
the space is bigger or
shorten the height of a tall
room
D. FLORAL
• It is a design that shows
general and accent lighting
E. MOTIFS
• They are patterns normally
related to an architectural
style
F. ANIMAL PRINTS
• these are not limited to
fur or skins; they can also
be stylized representation
of animals.
VISUAL DESIGN
ELEMENTS:
FURNITURE
1. Line - Critical element in
formation of any visual
construction
2. Color - visual perception hue,
saturation, and tonal value
3. Form - characteristic outline of
any particular form
4. Texture – tactile quality given to a
surface
5. Light – transmits spatial and
temporal information
6. Pattern – repetition of a unit of
shape or form
VISUAL DESIGN
PRINCIPLES IN
ARCHITECTURE
1. BALANCE
• it is a natural attempt to balance and equalize things.
• It is a state of equilibrium for visual forces that create
a sense of stability.
• The environment would balance temperature through
the climate.
In terms of design, balance is
achieved through the following:
a. Symmetrical – the elements on either side of
the axis are arranged similarly; it provides
formality and statistics
b. Unsymmetrical – the elements on each side
differ in shape but provide visual equilibrium.
c. Radial – the elements are arranged around a
circular form
2, Rhythm and Movement

•–it must be directed and controlled,


similar to creating music. If the
composition is unrelated and
disorganized, the effect in music is it will
create noise.
3. Emphasis

this is the process of establishing a specific


element that would draw the attention of the
viewers.

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