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    Brand Image Analysis and Customer Relationship Management: Presented By: Azahruddin Hashmi

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    Aakash Rathore
    This document summarizes a brand image analysis and customer relationship management presentation for Videocon. It provides an overview of Videocon's business sectors and competitors. The objectives are listed as analyzing Videocon TV's reputation, studying consumer behavior toward the brand, increasing brand reputation strategies, and understanding the market competitors. A SWOT analysis is presented. The methodology describes a primary research descriptive study collecting data from 100 customers and dealers through questionnaires. Findings indicate that service is important to consumers and there is poor relationship between the company and dealers. Issues identified are poor customer retention, changing consumer perceptions, rapid technology updates, and increased competition. Recommendations include improving after-sales service, increasing promotion, strengthening dealer relationships, demonstrations, focusing on technology

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    Brand Image Analysis and Customer Relationship Management: Presented By: Azahruddin Hashmi

    Uploaded by

    Aakash Rathore
    22 views17 pages
    This document summarizes a brand image analysis and customer relationship management presentation for Videocon. It provides an overview of Videocon's business sectors and competitors. The objectives are listed as analyzing Videocon TV's reputation, studying consumer behavior toward the brand, increasing brand reputation strategies, and understanding the market competitors. A SWOT analysis is presented. The methodology describes a primary research descriptive study collecting data from 100 customers and dealers through questionnaires. Findings indicate that service is important to consumers and there is poor relationship between the company and dealers. Issues identified are poor customer retention, changing consumer perceptions, rapid technology updates, and increased competition. Recommendations include improving after-sales service, increasing promotion, strengthening dealer relationships, demonstrations, focusing on technology

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    This document summarizes a brand image analysis and customer relationship management presentation for Videocon. It provides an overview of Videocon's business sectors and competitors. The objectives are listed as analyzing Videocon TV's reputation, studying consumer behavior toward the brand, increasing brand reputation strategies, and understanding the market competitors. A SWOT analysis is presented. The methodology describes a primary research descriptive study collecting data from 100 customers and dealers through questionnaires. Findings indicate that service is important to consumers and there is poor relationship between the company and dealers. Issues identified are poor customer retention, changing consumer perceptions, rapid technology updates, and increased competition. Recommendations include improving after-sales service, increasing promotion, strengthening dealer relationships, demonstrations, focusing on technology

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    22 views17 pages

    Brand Image Analysis and Customer Relationship Management: Presented By: Azahruddin Hashmi

    Uploaded by

    Aakash Rathore
    This document summarizes a brand image analysis and customer relationship management presentation for Videocon. It provides an overview of Videocon's business sectors and competitors. The objectives are listed as analyzing Videocon TV's reputation, studying consumer behavior toward the brand, increasing brand reputation strategies, and understanding the market competitors. A SWOT analysis is presented. The methodology describes a primary research descriptive study collecting data from 100 customers and dealers through questionnaires. Findings indicate that service is important to consumers and there is poor relationship between the company and dealers. Issues identified are poor customer retention, changing consumer perceptions, rapid technology updates, and increased competition. Recommendations include improving after-sales service, increasing promotion, strengthening dealer relationships, demonstrations, focusing on technology

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    BRAND IMAGE ANALYSIS AND CUSTOMER RELATIONSHIP MANAGEMENT

    Presented by: Azahruddin Hashmi

    Introduction
    Videocon was founded by Nandlal Madhavlal Dhoot in 1987. It emerged as an industrial conglomerate with interests all over the world. The group has 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico. It is the third largest picture tube manufacturer in the world. Videocon group has an annual turnover of US$ 4.1 billion.

    SPECTRA OF BUSINESS
    Consumer electronics Home appliances Oil and gas DTH

    Major Competitors
    LG Samsung Onida Sony

    OBJECTIVES
    Analyze the reputation of Videocon T.V. in the market. Study Consumer behavior towards the brand Videocon. Strategies to increase the brand reputation of Videocon in the market. Understand competitors in the the market.

    SWOT ANALYSIS
    Strengths High brand awareness. Weaknesses Poor customer service. Opportunities Videocon exploring whole new segments Threats Entrance of global competitors.

    Largest distributed manufacturing bases across India. Price Player.

    Weak promotional strategy of CTV.

    Entry to global markets.

    Increasing competition in home market. Brand reputation is decreasing.


    Shifting brand loyalty to other companies

    Less focus on unconventional channels


    Fewer incentives to dealers/retailers

    Growing semi urban market.

    Global Presence.

    METHODOLOGY
    Collection of Data
    Research Type Data Source Instruments Sampling Unit Sample Size

    Primary
    Descriptive Research Primary Data Questionnaire Customers, Dealers/ Retailers 100 Customers

    Observations and Analysis


    Family Income

    Awareness about Videocon , SAMSUNG & LG by Customers

    Why Videocon, Samsung or LG?

    Customer willing to spend on T.V.

    Post purchase feedback

    Factors affecting Buying decision

    Findings
    For consumers service is very important. Beside convenience, service is key factor. Poor relationship between the company and dealers. Consumers are satisfied with the quality of Videocon CTV. Customer switching from VIDEOCON to other brand is due to poor after sell service.

    Issues and challenges


    Poor customer retention People perception Technology upgradation rapid in market Competition with other brands

    RECOMMENDATIONS
    Improve after sale service. Need to focus more on promotion of CTV. Establish better relationship with dealers and retailers. Organize demonstrations and exhibitions. Focus on Technology Upgradation. Enhance brand reputation. Open exclusive showrooms.

    Thank You..

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