Relevance of IPR in Present Business Scenario

School of Management Studies, Motilal Nehru National Institute of Technology Allahabad
Relevance of IPR in present Business Scenario
Presented By:
Irfan Ahmad
Piyush Priyank Prashant Agrawal Shivam Gupta
Contents
Introduction Patents Trademarks Copyrights Licensing Intellectual Property as an Asset From Ideas to Profits Case Studies Conclusion References
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What is Intellectual Property?

Intellectual property (IP) is a term referring to a number of distinct types of creations of the mind for which a set of exclusive rights are recognized under the corresponding fields of law.
Patents
A Patent is an exclusive right granted for an invention, product or a process or a new way of doing something. The Florentine architect Filippo Brunelleschi received a three-year patent for a barge with hoisting gear, that carried marble along the Arno River in 1421. Every thing under the sun made by man is patentable.
Trademarks
A word (or words), a design, or a combination of these used to distinguish the goods and services of one person or organization from those of others in the marketplace. Trademarks can be used to uniquely identify a brand .
Trademark Infringement
Copyrights
Rights derived from any original literary, dramatic, musical or artistic work can be registered from the moment this work is created. Generally, it is "the right to copy", but also gives the copyright holder the right to be credited for the work. Copyright is automatic upon creation. It is good idea to have your original work witnessed. Universal Music Group sued MySpace, a popular social networking site in the US, for copyright infringement of the work of its artists in the year 2006 which caused MySpace a damage of US$ 1,50,000.
Licensing
A license may be granted by a licensor to licensee as an element of an agreement between those parties. High R&D costs have to be recouped quickly. IBM more than 20,000 patents and $1b in licensing revenue. Dont assume on the other hand that licensing is the best strategy value of market exclusion may be significant.
Intellectual Property as an Asset

IP offers product differentiation which hold key to market share and profits. Many successful businesses in high tech industries rely solely on intangible assets innovative product ideas, information systems, sophisticated designs, branding and goodwill, knowledge and skills in workforce etc. IPR protection enables innovation and benefits creativity to be reaped, turning ideas into profit-making assets.
From Ideas To Profits

Ideas by themselves have little value - need to be developed, turned into innovative products or services, and commercialized successfully. Easy to conceive inventions, difficult to commercialise them. Unless commercially exploited, not worth paper rights Key success factors
o o o Technical feasibility Economic viability Market potential
Profits can be used to fund new ideas
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Case Study 1 : Frazier Lens

Background Need R&D Started A new Revolution Agreement Outcome
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Case Study 2 : BlackBerry

NTP Inc. v/s RIM Patent Infringement Over wireless electronic delivery of mail. Case filed in November 2001. Final settlement in March 2006. After Effects of settlement.
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What You Need To Succeed

A clearly defined strategy Develop, Protect, Commercialise. Greater the IPR protection from the outset, better the prospect for commercialisation. Proper valuation of IPR know the value of your assets. Manage your licenses, contracts and IPR portfolio. Strategic alliances and ventures seek out synergistic relationships.
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References
Report by WIPO Asian Regional Symposium on the Importance of the Intellectual Property System for High-Tech Industries 10-12 July 2002, Guangzhou, China A teaching case for WIPO by Intellectual Property Research Institute of Australia (IPRIA), October 2008 Intellectual Property Rights and Innovation in Developing Countries by Yongmin Chen and Thitima Puttitanun, published in Journal of Development Economics, 2005 http://www.wipo.int/portal/index.html.en http://www.securinginnovation.com/articles/defensivepublishing/howtoprotectyourintellectualproperty.htm
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Relevance of IPR in Present Business Scenario

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School of Management Studies, Motilal Nehru National Institute of Technology Allahabad

Relevance of IPR in present Business Scenario

Piyush Priyank Prashant Agrawal Shivam Gupta

What is Intellectual Property?

Intellectual Property as an Asset

From Ideas To Profits

Profits can be used to fund new ideas

Case Study 1 : Frazier Lens

Case Study 2 : BlackBerry

What You Need To Succeed

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