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Gust

Gust

We think, we connect, we produce.
4.6

Paris, Paris, Ile-de-France, France

10-49

2022

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We proudly partner with prestigious clients around the globe, spanning various sectors, including EMMA Sleep, Nivea, Vestiaire Collective, Coca-Cola, LVMH.

Our business model is built on three robust pillars:

🧠 We Think : Providing expert-level consulting with deep industry insights to shape effective strategies. 

🤝 We Connect: Collaborating with top influencers, content creators, and celebrities to elevate your brand. 

🎬 We Produce: Crafting viral and visually striking content that amplifies your message and boosts your brand's recognition.

Our entities are:

•⁠ ⁠Make It : Specializing in UGC (User-Generated Content) influencer strategies. 

•⁠ ⁠Open : Our celebrity marketing branch, co-founded with Brulier Communication, elevating your brand through celebrity partnerships. 

•⁠ ⁠Visual Creators : A versatile social media and brand content studio, capable of adapting to any format—be it website, DOOH, or e-commerce.

We create comprehensive 360° strategies that encompass activations, production, and distribution.

In short ? We deliver ROI-driven campaigns that achieve results.

Ready to take the next step ? Reach out to us at contact@agencegust.com.

Budget per project
Starting from $2,500
Project duration
  • Any
Geographic focus
  • Canada
  • France
  • India
Languages
  • English
  • French
Success stories

Challenge

During the Paris 2024 Olympic and Paralympic Games, Coca-Cola needed real-time production of engaging social media content across multiple locations in France. Their goal was to showcase their global commitment to sports and entertainment effectively through dynamic and timely content.

Solution

Over two months, our team managed end-to-end content production for Coca-Cola and Fuze Tea. We delivered real-time photo and video content from various event locations, covering briefings, negotiations, filming, and comprehensive post-production processes.

Result

Over 1,000 high-quality photos produced More than 50 dynamic videos delivered Content successfully edited and shared in real-time nationwide, enhancing Coca-Cola’s visibility and reinforcing their brand engagement with global audiences.

Challenge

Quick, a major fast-food brand in France, aimed to boost its social media presence by gaining over 30K new followers on Instagram and TikTok. To achieve this, Quick partnered with GMK, an influencer boasting over 12M followers, for a high-engagement contest during the 2024 back-to-school season.

Solution

We launched "Le goût de se retrouver," a dual-platform contest on Instagram and TikTok, in collaboration with GMK and GUST. Participants had the chance to win one of 20 PlayStation 5 consoles. Content included an Instagram carousel, multiple engaging stories, and a dedicated TikTok video designed to maximize visibility and engagement.

Result

The campaign far exceeded expectations, generating over 135K new followers across Quick’s TikTok and Instagram accounts—more than quadrupling the initial goal. Additionally, it achieved 16.5M impressions and reached over 9M unique users, significantly enhancing Quick's online visibility and audience engagement.

Challenge

Brands often struggle to quantify the true impact of influencer campaigns, particularly when traditional marketing tactics like promo codes are excluded. Understanding which influencer segments —Mega, Macro, Middle, or Micro — provide the best return on ad spend (ROAS) is crucial for optimizing future investments and maximizing profitability.

Solution

GUST launched the first comprehensive influencer impact study in France on Instagram, involving 16 influencers across four audience segments (Mega, Macro, Middle, Micro). This data-driven analysis tracked conversions directly, without promo codes, to precisely measure and optimize campaign effectiveness, focusing on real-time performance and incorporating campaign residual effects.

Result

he study clearly identified for the brand Middle influencers as the most profitable (ROAS 2.9), followed by Mega (1.9), Macro (1.8), and Micro (0.8). Real-time tracking revealed 79% direct sales attribution and 21% residual impact, achieving an overall campaign ROAS of 2.8. These insights allowed precise, performance-driven adjustments, significantly improving marketing strategies and investment efficiency.

Our clients
Paris, Paris, Ile-de-France, France agency Gust helped Coca Cola grow their business with SEO and digital marketing
Paris, Paris, Ile-de-France, France agency Gust helped Moët Hennessy grow their business with SEO and digital marketing
Paris, Paris, Ile-de-France, France agency Gust helped Emma Sleep grow their business with SEO and digital marketing
Paris, Paris, Ile-de-France, France agency Gust helped Nivea grow their business with SEO and digital marketing
Paris, Paris, Ile-de-France, France agency Gust helped Vestiaire Collective grow their business with SEO and digital marketing
Paris, Paris, Ile-de-France, France agency Gust helped Saily grow their business with SEO and digital marketing

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