Prospa.

Sydney, Australia, NSW Australia

Digital Marketing | Marketing Automation | Social Media | Lead Generation

Finance / Banking / Insurance

Key Skills • Marketing strategy (digital, social, email and events) – experience in defining and articulating the clear strategies for communicating with teams and senior executives alike • Change management – executing on project and process changes clearly to both internal and external stakeholders • CRM – expertise in defining and analysing CRM data and processes to generate insights about client engagement • Partnership Marketing - growing an ecosystem of partners for Smartgroup's service offerings • Marketing Automation – Experienced user of Marketo. Developed and implemented lead nurturing, scoring and engagement for leads to create sales ready and developed leads • PR – generated ...