Final_Detailed_Chapter_2_Presentation.pptx

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Managament

Chapter 2: The Environment and
Corporate Culture
Understanding Management, 12th
Edition
Authors: Richard L. Daft and Dorothy
Marcic

Introduction to Chapter 2
• This chapter explores the external and internal
environments that impact organizations,
focusing on various environments, their
relationship with the organization, and
corporate culture.

2.1 The Environment and
Corporate Culture
• Comprehensive overview of how external and
internal factors form a corporate culture that
influences organizational practices and
outcomes.

2-1a Task Environment
• The immediate environment in which an
organization operates including customers,
suppliers, and competitors, and how these
entities directly affect organizational
operations.

2-1b General Environment
• Covers broader forces that affect all
organizations including economic,
technological, sociocultural, demographic,
political, and legal factors.

2-2 The Organization–Environment
Relationship
• Describes how organizations and
environments affect each other and the
importance of adaptability and strategic
alignment.

2-2a Environmental Uncertainty
• Discussion on the lack of information
managers have about environmental factors
and the implications for strategic planning.

2-2b Adapting to the Environment
• Strategies organizations use to adapt to their
environments, such as adjusting organizational
structure, changing offerings, and innovating
processes.

2-3 The Internal Environment:
Corporate Culture
• Overview of how internal corporate culture is
the personality of the organization, affecting
all aspects of its operations and reflecting
underlying values, beliefs, and norms.

2-3a What Is Culture?
• Defines culture as the collection of values,
beliefs, behaviors, customs, and attitudes that
characterize a community of people.

2-3b Toxic Cultures
• Discusses the characteristics of toxic cultures
where negative behaviors prevail, leading to
poor employee morale and reduced
productivity.

2-4 Interpreting/Shaping Culture
• Explains how managers can interpret and
shape organizational culture through actions,
policies, and strategic decisions to align with
long-term goals.

2-5 Types of Culture
• Details the four types of organizational
cultures: Adaptability, Achievement,
Involvement, and Consistency, and their
impact on organizational effectiveness.

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

5 Public speaking tips from TED - Visualized summarySpeakerHub

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

Getting into the tech field. what next Tessa Mero

The document provides career advice for getting into the tech field, including: - Doing projects and internships in college to build a portfolio. - Learning about different roles and technologies through industry research. - Contributing to open source projects to build experience and network. - Developing a personal brand through a website and social media presence. - Networking through events, communities, and finding a mentor. - Practicing interviews through mock interviews and whiteboarding coding questions.

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

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Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta

Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs

How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp

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Skeleton Culture CodeSkeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)contently

How to Prepare For a Successful Job Search for 2024Albert Qian

Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

5 Public speaking tips from TED - Visualized summarySpeakerHub

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

Getting into the tech field. what next Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

Final_Detailed_Chapter_2_Presentation.pptx

1. Chapter 2: The Environment and Corporate Culture Understanding Management, 12th Edition Authors: Richard L. Daft and Dorothy Marcic

2. Introduction to Chapter 2 • This chapter explores the external and internal environments that impact organizations, focusing on various environments, their relationship with the organization, and corporate culture.

3. 2.1 The Environment and Corporate Culture • Comprehensive overview of how external and internal factors form a corporate culture that influences organizational practices and outcomes.

4. 2-1a Task Environment • The immediate environment in which an organization operates including customers, suppliers, and competitors, and how these entities directly affect organizational operations.

5. 2-1b General Environment • Covers broader forces that affect all organizations including economic, technological, sociocultural, demographic, political, and legal factors.

6. 2-2 The Organization–Environment Relationship • Describes how organizations and environments affect each other and the importance of adaptability and strategic alignment.

7. 2-2a Environmental Uncertainty • Discussion on the lack of information managers have about environmental factors and the implications for strategic planning.

8. 2-2b Adapting to the Environment • Strategies organizations use to adapt to their environments, such as adjusting organizational structure, changing offerings, and innovating processes.

9. 2-3 The Internal Environment: Corporate Culture • Overview of how internal corporate culture is the personality of the organization, affecting all aspects of its operations and reflecting underlying values, beliefs, and norms.

10. 2-3a What Is Culture? • Defines culture as the collection of values, beliefs, behaviors, customs, and attitudes that characterize a community of people.

11. 2-3b Toxic Cultures • Discusses the characteristics of toxic cultures where negative behaviors prevail, leading to poor employee morale and reduced productivity.

12. 2-4 Interpreting/Shaping Culture • Explains how managers can interpret and shape organizational culture through actions, policies, and strategic decisions to align with long-term goals.

13. 2-5 Types of Culture • Details the four types of organizational cultures: Adaptability, Achievement, Involvement, and Consistency, and their impact on organizational effectiveness.

Final_Detailed_Chapter_2_Presentation.pptx

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