Masters 2024 Prize Money Pegged at $20M, up $2M From Prior Year
The Masters does things differently than any other major golf tournament, from the cheap concessions to the…
Golf
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The Masters TikTok Account Creates Mystique Equal to the Club
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight…
Tiger-Owned TGL Golf League Sets New Launch Date
TGL has a debut date—again. After construction damage in November prompted the delay of the…
PGA Tour Backs New Media Venture to Make Golf Look Cool
The PGA Tour has recently sought to attract younger, hipper fans, particularly by growing the game of golf…
Report: Drake and LeBron James to Invest in PGA Tour
Two of the biggest stars in sports and entertainment are taking a swing at golf. Rapper Drake and Los…
PGA Tour Secures $3B From Fenway Sports-Led Investor Group
A syndicate of well-heeled investors has reached a deal to invest up to $3 billion in a new PGA Tour…
Exclusive
Fenway-Led Investors Near PGA Tour Domestic Rights Deal
A consortium led by the owners of the Boston Red Sox and Liverpool FC is set to begin executing its…
Elysian Park, PGA Venture Invest $3.4M in Black-Owned Eastside Golf
Eastside Golf, a black-owned lifestyle golf brand, has closed on a $3.4 million seed round led by EP Golf…
PGA Tour-LIV Golf Deadline Passes With No Merger Agreement
The Dec. 31 deadline for a merger of the commercial interests of the PGA Tour, DP World Tour and LIV Golf…
Exclusive
LIV Fans Lean Left, While CFB Is Most Conservative: Harris/Sportico Poll
Despite its ties to former President Donald Trump, LIV Golf, as it turns out, is a liberal bastion for U.S…
PGA Tour-LIV Golf Timeline: From Creation to Merger
The last two years of golf have been marked by off-the-course drama as much as any tournament exploits, and…
Exclusive
PGA Tour Commish Monahan’s Comp Soars as Legal Fees Jump 10x
PGA Tour Inc.’s legal expenses jumped more than 10 times from 2021 to 2022—from $2 million to $20.7…
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