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Closing Bell

Florida Hospital Opens Fitness Park At One Daytona

Daytona Int'l Speedway partner Florida Hospital today opened up a new fitness park across the street at ISC’s new One Daytona mixed-use development. The new park is the latest experiential activation from the hospital in its deal as one of five branded entrance partners of the renovated track. Those deals came with 10-15-year terms costing $2-2.5M annually. The unveiling ahead of Sunday's Daytona 500 was attended by Chip Ganassi Racing driver Jamie McMurray -- who is occasionally sponsored by the hospital chain -- plus DIS President Chip Wile and Florida Hospital COO Darlinda Copeland. Florida Hospital works with Aquarius Sports & Entertainment on its NASCAR activity.

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