Unifying data for one seamless,
consistent
product experience
Today’s buyer journey is far from linear. From household goods to food and beverage, apparel and electronics - with multiple ways to interact with your brand, customers experience your product across a myriad of online and physical touchpoints before they buy.
And now, the journey is set to become even more complex.
A new era for the shopping experience
Your customers want the ability to engage and interact with your products anywhere and everywhere. But with that comes the challenge of meeting the unique requirements of every customer, every channel and every region.
New applications of technology, such as AI, augmented and virtual reality, and voice-activated discovery, are re-shaping the shopping experience, and consumers increasingly value enhanced, contextualized product content that speaks to their unique buying behaviors and values.
As competition on the digital shelf intensifies, CPG brands need a way to simplify IT landscapes, ensure compliance, enhance data transparency and accessibility, and unlock sustainable growth – all while continuing to meet the expectations of customers and retailers alike.
You need a way to work smarter – delivering engaging, end-to-end product experiences that evolve with your brand, retailers and customers, wherever they are. Ultimately allowing you to increase conversion, brand loyalty, and profitability.
And that starts and ends with trustworthy data.
Illuminating the data disconnect
It’s an indisputable fact of modern business: experience matters. 79% of customers agree that the experience a company creates is equally important as its products and services. Yet, with poor searchability, missing product information and cross-channel inconsistencies, it’s hardly the recipe for a seamless customer experience.
Illuminating the data disconnect
It’s an indisputable fact of modern business: experience matters. 79% of customers agree that the experience a company creates is equally important as its products and services. Yet, with poor searchability, missing product information and cross-channel inconsistencies, it’s hardly the recipe for a seamless customer experience.
What’s more, almost half of consumers consider themselves tech experimentalists (45%) – meaning brands need to have the right product data strategy to be able to embrace new innovations as they arise and meet evolving expectations.
What’s more, almost half of consumers consider themselves tech experimentalists (45%) – meaning brands need to have the right product data strategy to be able to embrace new innovations as they arise and meet evolving expectations.
But the value of product data isn’t just critical to the end-user experience. It impacts every stakeholder within a CPG brand’s ecosystem – from distributors all the way through to sales, compliance teams and regulatory bodies.
Inconsistent, inflexible data structures can prevent brands from responding and adapting to different commerce standards, damaging relationships with retailers. And regulatory compliance and transparency requires total confidence in data accuracy – from expiration data for food and beverage products, to sourcing, ingredients, size, weight and more.
When 69% of businesses struggle to become data-driven, and 75% of CEOs experience problems with data infrastructure during digital transformation initiatives, the urgency is clear. Brands need to change the way they handle product data.
That’s where Stibo Systems' Product Experience Data Cloud comes in.
Stibo Systems' Product Experience Data Cloud unifies, streamlines, and connects every data touchpoint for holistic end-to-end value, scalable and configurable to your business needs across every channel.
Stibo Systems' Product Experience Data Cloud unifies, streamlines, and connects every data touchpoint for holistic end-to-end value, scalable and configurable to your business needs across every channel.
Set the foundations
Centralize master product data into a single source of truth – simplifying your IT landscape, breaking down silos and ensuring crucial information can be shared and acted upon with confidence, all while ensuring effective data governance.
Prepare for the future
Stay ahead of shifting expectations and achieve better storytelling with enhanced content, rich media, immersive experiences and contextualized product recommendations based on consumers’ browsing and purchase patterns – ensuring truly unified commerce.
Differentiate
Dare to engage with customers in novel and exciting ways, leveraging innovative technologies to capture interest, strengthen brand presence and foster loyalty across existing and emerging channels, platforms and marketplaces.
Localize at scale
Respond to evolving market needs and challenges with greater agility, accelerating business growth and localizing at scale for different countries and languages.
Scale fast
Leverage automation and new technologies such as generative AI to increase productivity, activate cost reduction, explore new channels, and scale fast through new revenue streams.
Continually evolve
Track and measure product performance, unlocking actionable data insights and predictive analytics to inform future strategies and optimization.
Mitigate risk
Improve end-to-end transparency, demonstrating sustainability to align with consumer values, ensure regulatory compliance and protect your brand and reputation. Stay ahead of the curve by designing for circularity and reducing waste at every step.
Set the Foundations
Centralize master product data into a single source of truth – simplifying your IT landscape,
breaking down silos and ensuring crucial information can be shared and acted upon with
confidence, all while ensuring effective data governance.
Differentiate
Dare to engage with customers in novel and exciting ways, leveraging innovative technologies to
capture interest, strengthen brand presence and foster loyalty across existing and emerging
channels, platforms and marketplaces.
Prepare for the future
Stay ahead of shifting expectations and achieve better storytelling with enhanced content, rich
media, immersive experiences and contextualized product recommendations based on consumers’
browsing and purchase patterns – ensuring truly unified commerce.
Localize at scale
Respond to evolving market needs and challenges with greater agility, accelerating business
growth and localizing at scale for different countries and languages.
Scale fast
Leverage automation and new technologies such as generative AI to increase productivity,
activate cost reduction, explore new channels, and scale fast through new revenue streams.
Continually evolve
Track and measure product performance, unlocking actionable data insights and predictive
analytics to inform future strategies and optimization.
Mitigate risk
Improve end-to-end transparency, demonstrating sustainability to align with consumer values,
ensure regulatory compliance and protect your brand and reputation. Stay ahead of the curve by
designing for circularity and reducing waste at every step.
When great product experiences are reliant on great data, you need the confidence that all your product data (from sourcing to manufacturing, distribution and logistics) is transparent, accurate and cohesive to continue to meet the expectations of consumers and stakeholders alike – wherever they are. Ensuring the needs of every channel are met, for one consistent, end-to-end experience. And one connected story.
Ready to step into the future of product experience? Discover what you could achieve with Stibo Systems' Product Experience Data Cloud.
Visit our solutions page
Book your free demo today.