October 21st, 2014
Like last week, it is not a very busy week on the home market. However, unlike last week, there are not a lot of prime releases. The second to last DVD / Blu-ray release for Mad Men tops the list. Well, it is the second to last release, until the Full Season Megaset comes out. The biggest theatrical release is The Purge: Anarchy, which was a huge hit, given its budget, but not a monster hit. As for the Pick of the Week contenders, it's Mad Men and Snowpiercer on DVD or Blu-ray. In the end I had to flip a coin to decide. I came up heads. Then I realized I should probably decide which movie is heads before I flipped the coin. Let's try that again. Snowpiercer is the Pick of the Week.
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July 14th, 2014
As expected, Dawn of the Planet of the Apes earned first place and it finished on the high end of reasonable expectations. Unfortunately, it crushed the competition earning more than four times more than the second place film, Transformers: Age of Extinction. It made almost as much as the rest of the box office combined made, so the overall box office was still soft for this time of year at just $149 million. Granted, this is 13% higher than last weekend, but more troublesome, it was 23% lower than the same weekend last year. Year-to-date, 2014 is now more than $200 million lower than 2013's pace at $5.57 billion to $5.78 billion.
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July 10th, 2014
Dawn of the Planet of the Apes is the only new wide release of the week and since last week's new releases underperformed, it will dominate the box office this weekend. In fact, it will dominate the box office, even if it barely managed to live up to its predecessor. Transformers: Age of Extinction will be well back with less than $20 million, while Tammy might not reach $10 million. By comparison, this weekend last year, there were two films that earned more than $40 million (Despicable Me 2 and Grown Ups 2) and a total of six films earned $10 million or more. 2014 is going to get crushed in the year-over-year comparison.
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July 7th, 2014
As expected, Transformers: Age of Extinction won the race to the top of the box office chart and did so with ease. However, that film, and practically every film in the top five, failed to live up to expectations. Tammy still took second place with ease, but it was the only other film to earn more than $10 million over the Independence Day long weekend. Overall, the box office pulled in $132 million over the weekend, which is 27% less than last weekend. Compared to the same weekend last year, the box office was 42% lower this year. Ouch. To put this into perspective, even if you take out Despicable Me 2 from last year's box office, 2014 would have still failed to match 2013's weekend numbers. Year-to-date, 2014 is now $130 million or 2.4% below 2013's pace at $5.35 billion to $5.48 billion. It is still too early to panic, but if things don't turn around soon, the panic button will be pushed.
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July 6th, 2014
After opening around the $100 million mark last weekend, Transformers: Age of Extinction was always the odds-on favorite to win this weekend, and even a 64% fall will be enough to keep it top with a projected $36.4 million for the Friday–Sunday period. That’s well ahead of Tammy, which will post a respectable $21.2 million for the three-day weekend and almost $33 million in total by the end of Sunday. That’s plenty for a film that cost $20 million to make.
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July 3rd, 2014
There are three wide releases and a wide expansion this week all hoping to take advantage if the Independence Day long weekend. (There was to be one more wide expansion, but Begin Again is expanding to less than 200 theaters.) Tammy is the biggest of these wide releases and it is the latest Melissa McCarthy vehicle and might be a surprise $100 million hit. Deliver Us From Evil and Earth to Echo were in a close battle for third place on Wednesday, but I think their futures will be quite different. Finally, America: Imagine a World Without Her is expanding to over 1,000 theaters. This isn't enough to compete with the new releases, but it could compete for a spot in the top ten. While there are a lot of new releases, Transformers: Age of Extinction will win the race for top spot in the box office chart, unless something surprising happens. The only thing more surprising than Age of Extinction getting knocked out of top spot would be if the overall box office was stronger that the same weekend last year when Despicable Me 2 opened with more than $80 million during the three-day weekend.
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July 1st, 2014
Overall, June was not good. Most films matched expectations, or came close enough that there weren't major disappointments. However, it looks like How to Train Your Dragon 2 will miss expectations by more than $100 million. This was such a massive amount that 2014 lost its lead over 2013 and not even Transformers: Age of Extinction's $100 million opening was able to turn things around. Looking forward to July, there's not a lot of good news. Dawn of the Planet of the Apes might be the only film coming out during July that will reach the $100 million milestone, but on the high end, it might reach the $200 million mark. There are a few others that have a shot, but are not favored to reach the century mark. On the other hand, there are more films that may or may not open / expand wide and even if they do, they will likely have no real impact at the box office. By comparison, last July, Despicable Me 2 was the top draw and finished with more than $350 million. There were also four other films that surpassed $100 million at the box office. It seems practically impossible for 2014 to match those numbers and will likely finish the month behind last year's pace. Overall, 2014 isn't doing poorly, but the summer has been much weaker than the spring was, so we've gone from potential record breaking year to merely average.
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