Jack and Jill (2011)

Jack and Jill poster
Theatrical Performance
Domestic Box Office $74,158,157Details
International Box Office $76,361,060Details
Worldwide Box Office $150,519,217
Home Market Performance
Est. Domestic DVD Sales $12,720,636 Details
Est. Domestic Blu-ray Sales $2,347,621 Details
Total Est. Domestic Video Sales $15,068,257
Further financial details...

Synopsis

Jack and Jill is a comedy focusing on Jack Sadelstein, a successful advertising executive in Los Angeles with a beautiful wife and kids, who dreads one event each year: the Thanksgiving visit of his identical twin sister Jill. Jill’s neediness and passive-aggressiveness is maddening to Jack, turning his normally tranquil life upside down.

Metrics

Opening Weekend:$25,003,575 (33.7% of total gross)
Legs:2.97 (domestic box office/biggest weekend)
Domestic Share:49.3% (domestic box office/worldwide)
Production Budget:$79,000,000 (worldwide box office is 1.9 times production budget)
Theater counts:3,438 opening theaters/3,438 max. theaters, 5.8 weeks average run per theater
Infl. Adj. Dom. BO $100,797,592

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Vudu:Vudu
Netflix:Netflix, Netflix, Netflix

Movie Details

Domestic Releases: November 11th, 2011 (Wide) by Sony Pictures
International Releases: December 28th, 2011 (Wide) (Indonesia)
January 20th, 2012 (Wide) (Spain)
February 2nd, 2012 (Wide) (Central America)
February 3rd, 2012 (Wide) (South Africa)
February 3rd, 2012 (Wide) (Uruguay)
... Show all releases
Video Release: March 6th, 2012 by Sony Pictures Home Entertainment
MPAA Rating: PG for crude and sexual humor, language, comic violence and brief smoking.
(Rating bulletin 2178, 6/29/2011)
PG for crude material including suggestive references, language, comic violence and brief smoking.
(Rating bulletin 2181, 7/20/2011)
Running Time: 90 minutes
Comparisons: vs. Zombieland: Double Tap
Create your own comparison chart…
Keywords: Dysfunctional Family, Twins, Same Actor, Multiple Roles, Cross-Dressing, Thanksgiving, Gratuitous Cameos, Directing Yourself, Family Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Columbia Pictures, Happy Madison, Broken Road
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Thanksgiving (All Movies, 3-Day) 158 $10,000,142 Nov 25, 2011 17
Thanksgiving (All Movies, 3-Day, Inflation Adjusted) 209 $13,858,961 Nov 25, 2011 17
Thanksgiving (All Movies, 5-Day) 151 $13,812,944 Nov 25, 2011 17
Thanksgiving (All Movies, 5-Day, Inflation Adjusted) 174 $15,955,428 Nov 25, 2011 17
Veterans Day (All Movies, 3-Day) 36 $25,003,575 Nov 11, 2011 3
Veterans Day (All Movies, 3-Day, Inflation Adjusted) 45 $34,651,866 Nov 11, 2011 3
Veterans Day (Opening, 3-Day) 19 $25,003,575 Nov 11, 2011 3
Veterans Day (Opening, 3-Day, Inflation Adjusted) 25 $34,651,866 Nov 11, 2011 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 11, 2011 2 $25,003,575   3,438 $7,273   $25,003,575 1
Nov 18, 2011 4 $11,738,573 -53% 3,438 $3,414   $40,766,479 2
Nov 25, 2011 6 $10,000,142 -15% 3,029 $3,301   $57,120,112 3
Dec 2, 2011 6 $5,356,973 -46% 3,049 $1,757   $64,165,454 4
Dec 9, 2011 9 $3,085,098 -42% 2,787 $1,107   $68,527,385 5
Dec 16, 2011 12 $1,228,843 -60% 1,910 $643   $70,506,629 6
Dec 23, 2011 24 $185,706 -85% 385 $482   $71,245,414 7
Dec 30, 2011 30 $188,938 +2% 222 $851   $71,697,648 8
Jan 6, 2012 28 $161,407 -15% 171 $944   $71,974,493 9
Jan 13, 2012 28 $413,012 +156% 298 $1,386   $72,424,318 10
Jan 20, 2012 24 $342,346 -17% 283 $1,210   $72,952,653 11
Jan 27, 2012 29 $307,903 -10% 253 $1,217   $73,350,669 12
Feb 3, 2012 33 $200,598 -35% 222 $904   $73,619,451 13
Feb 10, 2012 41 $165,008 -18% 187 $882   $73,837,886 14
Feb 17, 2012 44 $121,297 -26% 134 $905   $74,020,223 15
Feb 24, 2012 48 $80,972 -33% 109 $743   $74,158,157 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 11, 2011 2 $9,836,625     3,438 $2,861   $9,836,625 1
Nov 12, 2011 3 $9,628,736 -2%   3,438 $2,801   $19,465,361 2
Nov 13, 2011 3 $5,538,214 -42%   3,438 $1,611   $25,003,575 3
Nov 14, 2011 2 $1,010,309 -82%   3,438 $294   $26,013,884 4
Nov 15, 2011 2 $1,295,548 +28%   3,438 $377   $27,309,432 5
Nov 16, 2011 2 $880,370 -32%   3,438 $256   $28,189,802 6
Nov 17, 2011 2 $838,104 -5%   3,438 $244   $29,027,906 7
Nov 18, 2011 4 $3,470,157 +314% -65% 3,438 $1,009   $32,498,063 8
Nov 19, 2011 3 $5,229,155 +51% -46% 3,438 $1,521   $37,727,218 9
Nov 20, 2011 5 $3,039,261 -42% -45% 3,438 $884   $40,766,479 10
Nov 21, 2011 5 $1,027,227 -66% +2% 3,438 $299   $41,793,706 11
Nov 22, 2011 4 $1,513,462 +47% +17% 3,438 $440   $43,307,168 12
Nov 23, 2011 5 $1,922,787 +27% +118% 3,029 $635   $45,229,955 13
Nov 24, 2011 6 $1,890,015 -2% +126% 3,029 $624   $47,119,970 14
Nov 25, 2011 6 $3,808,770 +102% +10% 3,029 $1,257   $50,928,740 15
Nov 26, 2011 6 $4,159,984 +9% -20% 3,029 $1,373   $55,088,724 16
Nov 27, 2011 6 $2,031,388 -51% -33% 3,029 $671   $57,120,112 17
Nov 28, 2011 8 $430,517 -79% -58% 3,029 $142   $57,550,629 18
Nov 29, 2011 7 $497,099 +15% -67% 3,029 $164   $58,047,728 19
Nov 30, 2011 8 $369,278 -26% -81% 3,029 $122   $58,417,006 20
Dec 1, 2011 7 $391,475 +6% -79% 3,029 $129   $58,808,481 21
Dec 2, 2011 5 $1,577,285 +303% -59% 3,049 $517   $60,385,766 22
Dec 3, 2011 6 $2,474,642 +57% -41% 3,049 $812   $62,860,408 23
Dec 4, 2011 6 $1,305,046 -47% -36% 3,049 $428   $64,165,454 24
Dec 5, 2011 8 $280,922 -78% -35% 3,049 $92   $64,446,376 25
Dec 6, 2011 8 $377,082 +34% -24% 3,049 $124   $64,823,458 26
Dec 7, 2011 8 $303,939 -19% -18% 3,049 $100   $65,127,397 27
Dec 8, 2011 8 $314,890 +4% -20% 3,049 $103   $65,442,287 28
Dec 9, 2011 8 $871,357 +177% -45% 2,787 $313   $66,313,644 29
Dec 10, 2011 9 $1,473,074 +69% -40% 2,787 $529   $67,786,718 30
Dec 11, 2011 9 $740,667 -50% -43% 2,787 $266   $68,527,385 31
Dec 12, 2011 11 $165,614 -78% -41% 2,787 $59   $68,692,999 32
Dec 13, 2011 10 $218,519 +32% -42% 2,787 $78   $68,911,518 33
Dec 14, 2011 11 $174,267 -20% -43% 2,787 $63   $69,085,785 34
Dec 15, 2011 10 $192,001 +10% -39% 2,787 $69   $69,277,786 35
Dec 16, 2011 12 $360,086 +88% -59% 1,910 $189   $69,637,872 36
Dec 17, 2011 12 $538,085 +49% -63% 1,910 $282   $70,175,957 37
Dec 18, 2011 13 $330,672 -39% -55% 1,910 $173   $70,506,629 38
Dec 19, 2011 13 $173,856 -47% +5% 1,910 $91   $70,680,485 39
Dec 20, 2011 13 $176,394 +1% -19% 1,910 $92   $70,856,879 40
Dec 21, 2011 16 $94,550 -46% -46% 677 $140   $70,951,429 41
Dec 22, 2011 16 $108,279 +15% -44% 677 $160   $71,059,708 42
Dec 23, 2011 - $94,765 -12% -74% 385 $246   $71,154,473 43
Dec 24, 2011 - $37,549 -60% -93% 385 $98   $71,192,022 44
Dec 25, 2011 - $53,392 +42% -84% 242 $221   $71,245,414 45
Dec 26, 2011 - $73,219 +37% -58% 242 $303   $71,318,633 46
Dec 27, 2011 - $62,783 -14% -64% 242 $259   $71,381,416 47
Dec 28, 2011 - $63,451 +1% -33% 242 $262   $71,444,867 48
Dec 29, 2011 - $63,843 +1% -41% 242 $264   $71,508,710 49
Dec 30, 2011 - $74,754 +17% -21% 222 $337   $71,583,464 50
Dec 31, 2011 - $52,424 -30% +40% 222 $236   $71,635,888 51
Jan 1, 2012 - $61,760 +18% +16% 222 $278   $71,697,648 52
Jan 2, 2012 - $52,389 -15% -28% 222 $236   $71,750,037 53
Jan 6, 2012 - $47,190   -37% 171 $276   $71,860,276 57
Jan 7, 2012 - $78,053 +65% +49% 171 $456   $71,938,329 58
Jan 8, 2012 - $36,164 -54% -41% 171 $211   $71,974,493 59
Jan 13, 2012 - $100,798   +114% 298 $338   $72,112,104 64
Jan 14, 2012 - $170,178 +69% +118% 298 $571   $72,282,282 65
Jan 15, 2012 - $142,036 -17% +293% 298 $477   $72,424,318 66
Jan 16, 2012 - $109,994 -23%   298 $369   $72,534,312 67
Jan 20, 2012 - $84,617   -16% 283 $299   $72,694,924 71
Jan 21, 2012 - $167,161 +98% -2% 283 $591   $72,862,085 72
Jan 22, 2012 - $90,568 -46% -36% 283 $320   $72,952,653 73
Jan 27, 2012 - $77,374   -9% 253 $306   $73,120,140 78
Jan 28, 2012 - $144,741 +87% -13% 253 $572   $73,264,881 79
Jan 29, 2012 - $85,788 -41% -5% 253 $339   $73,350,669 80
Feb 3, 2012 - $54,204   -30% 222 $244   $73,473,057 85
Feb 4, 2012 - $106,821 +97% -26% 222 $481   $73,579,878 86
Feb 5, 2012 - $39,573 -63% -54% 222 $178   $73,619,451 87
Feb 10, 2012 - $39,337   -27% 187 $210   $73,712,215 92
Feb 11, 2012 - $76,970 +96% -28% 187 $412   $73,789,185 93
Feb 12, 2012 - $48,701 -37% +23% 187 $260   $73,837,886 94
Feb 17, 2012 - $28,856   -27% 134 $215   $73,927,782 99
Feb 18, 2012 - $50,629 +75% -34% 134 $378   $73,978,411 100
Feb 19, 2012 - $41,812 -17% -14% 134 $312   $74,020,223 101
Feb 20, 2012 - $31,413 -25%   134 $234   $74,051,636 102
Feb 24, 2012 - $19,546   -32% 109 $179   $74,096,731 106
Feb 25, 2012 - $38,783 +98% -23% 109 $356   $74,135,514 107
Feb 26, 2012 - $22,643 -42% -46% 109 $208   $74,158,157 108

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 11, 2011 2 $29,027,906   3,438 $8,443   $29,027,906 1
Nov 18, 2011 4 $18,092,064 -38% 3,438 $5,262   $47,119,970 2
Nov 25, 2011 6 $11,688,511 -35% 3,029 $3,859   $58,808,481 3
Dec 2, 2011 6 $6,633,806 -43% 3,049 $2,176   $65,442,287 4
Dec 9, 2011 9 $3,835,499 -42% 2,787 $1,376   $69,277,786 5
Dec 16, 2011 15 $1,781,922 -54% 1,910 $933   $71,059,708 6
Dec 23, 2011 24 $449,002 -75% 385 $1,166   $71,508,710 7
Dec 30, 2011 30 $304,376 -32% 222 $1,371   $71,813,086 8
Jan 6, 2012 29 $198,220 -35% 171 $1,159   $72,011,306 9
Jan 13, 2012 28 $599,001 +202% 298 $2,010   $72,610,307 10
Jan 20, 2012 25 $432,459 -28% 283 $1,528   $73,042,766 11
Jan 27, 2012 29 $376,087 -13% 253 $1,487   $73,418,853 12
Feb 3, 2012 34 $254,025 -32% 222 $1,144   $73,672,878 13
Feb 10, 2012 40 $226,048 -11% 187 $1,209   $73,898,926 14
Feb 17, 2012 44 $178,259 -21% 134 $1,330   $74,077,185 15

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Brazil 2/10/2012 $0 0 2 4 $11,903,633 12/6/2015
Central America 2/2/2012 $0 0 1 1 $856,371 12/10/2015
Ecuador 2/17/2012 $0 0 1 1 $291,477 12/29/2018
Indonesia 12/28/2011 $0 0 1 1 $450,648 12/29/2018
South Africa 2/3/2012 $0 0 4 11 $1,336,374 12/10/2015
Spain 1/20/2012 $0 0 2 7 $4,712,688 12/10/2015
Uruguay 2/3/2012 $0 0 1 1 $319,956 12/29/2018
 
Rest of World $56,489,913
 
International Total$76,361,060 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 11, 20125328,611 328,611$6,240,323$6,240,3231
Mar 18, 201212102,863-69% 431,474$1,953,368$8,193,6912
Mar 25, 20122148,282-53% 479,756$930,877$9,124,5683
Apr 1, 20122326,459-45% 506,215$525,476$9,650,0444
Apr 8, 20123027,182+3% 533,397$478,403$10,128,4475

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 11, 2012559,300 59,300$1,274,349$1,274,3491
Mar 18, 20121216,826-72% 76,126$361,597$1,635,9462

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Adam Sandler    Jack Sadelstein/Jill Sadelstein

Supporting Cast

Katie Holmes    Erin
Tim Meadows    Ted
David Spade    Todd
Eugenio Derbez    Felipe/Felipe's Grandma
Nick Swardson    Todd
Allen Covert    Otto
Elodie Tougne    Sofia
Rohan Chand    Gary
Norm MacDonald    Funbucket

Cameos

Al Pacino    Himself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Dennis Dugan    Director
Steve Koren    Screenwriter
Adam Sandler    Screenwriter
Ben Zook    Story Creator
Todd Garner    Producer
Adam Sandler    Producer
Jack Giarraputo    Producer
Barry Bernardi    Executive Producer
Bettina Viviano    Executive Producer
Allen Covert    Executive Producer
Steve Koren    Executive Producer
Robert Smigel    Executive Producer
Tim Herlihy    Executive Producer
Kevin Grady    Co-Producer
Dean Cundey    Cinematographer
Tom Costain    Editor
Rupert Gregson-Williams    Composer
Michael Dilbeck    Music Supervisor
Brooks Arthur    Music Supervisor
Kevin Grady    Music Supervisor
Perry Andelin Blake    Production Designer
Ellen Lutter    Costume Designer
Alan Au    Art Director
John Collins    Art Director
Ronald R. Reiss    Set Decorator
Richard Kate    Sound Mixer
Elmo Weber    Supervising Sound Editor
Russell Farmarco    Supervising Sound Editor
Tateum Kohut    Re-recording Mixer
Greg Orloff    Re-recording Mixer
Dan DeLeeuw    Visual Effects Supervisor
Larz Anderson    Special Effects Coordinator
Daniel Silverberg    Assistant Director
Tyler Spindel    Second Unit Director
Richard Crudo    Second Unit Camera
Roger Mussenden    Casting Director
Jeremy Rich    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Immortals and Game Battle for Blu-ray Throne

March 21st, 2012

As it was on the DVD sales chart, there was a battle for first place on the Blu-ray sales chart between two new releases. Immortals beat Game of Thrones: Season Two in terms of units, 927,000 units to 680,000 units. However, Game comes out ahead in terms of revenue at $29.89 million to $21.31 million. As far as the two releases opening week Blu-ray share, Immortals managed 59% while Game earned 57%. Both of those results are fantastic. More...

DVD Sales: Immortals and Throne Both Have Claim to Top Spot

March 21st, 2012

New releases dominated the DVD sales chart with two DVDs having a legitimate claim to the top spot. Immortals sold the most units 649,000 units, while its revenue was the second best for the week at $11.12 million. More...

DVD and Blu-ray Releases for March 6th, 2012

March 6th, 2012

The number of big releases coming out this week can be counted on the fingers of one hand. The biggest theatrical release of the week is Immortals, but its reviews were weak enough that I think it might struggle on the home market in comparison. There are also a few catalog titles coming out on Blu-ray that are note-worthy, like To Catch a Thief. However, by far the biggest release, and the best, is Game of Thrones: Season One on DVD or Blu-ray, the latter of which is the Pick of the Week with To Catch a Thief not too far behind. More...

Weekend Wrap-Up: Dawn Breaks, But There are Storm Clouds Ahead

November 21st, 2011

Normally the breaking of the dawn is a sign of hope, and normally a film opening with close to $140 million is a reason to celebrate. However, despite the success of The Twilight Saga: Breaking Dawn, Part 1, there are some troubling signs ahead. If we can focus on the positive for a bit, the film did help the overall box office rocket up 63% from last weekend to $222 million, which was 14% higher than the same weekend last year. That's not enough to suggest 2011 will catch up to 2010 by the end of the year. We are still 3.5% behind last year's pace at $9.09 billion to $9.42 billion and we are rapidly running out of time. Plus there are worse signs ahead. More...

Weekend Predictions: Will Breaking Dawn Break Records?

November 17th, 2011

2011 got some much needed good news last weekend, as the overall box office topped expectations and we saw year-over-year growth. The industry sure hopes we can continue that winning trend this week. There are some reasons to be optimistic, even though this weekend last year saw the release of Harry Potter and the Deathly Hallows, Part 1, which made just over $125 million during its opening weekend. Most analysts think The Twilight Saga: Breaking Dawn, Part 1 will top that figure with relative ease. Additionally, Happy Feet 2 looks like it will be a very solid counter-programming release and, on the high end, the top two films could make more this weekend than the entire box office made last year. It's probably too late for 2011 to catch up with 2010, but every victory is still worth celebrating. More...

Contest: Fetch a Pair of Prizes: Winning Announcement

November 16th, 2011

The winners of our Fetch a Pair of Prizes contest were determined and they are... More...

Weekend Wrap-Up: Immortals Avoid a Quick Death

November 14th, 2011

We finally had some good news, as there was a surprise hit at the box office. Immortals opened with substantially more than expected, while the rest of the top five at least came within $500,000 of weekend predictions. This led to an increase from last weekend of 20% to $136 million, while compared to last year, the box office was 12% higher. There is still some bad news. For instance, 2011 is still behind 2010's pace by about 4% at $8.83 billion to $9.19 billion. Also, in order to catch up, we need to maintain year-over-year gains that are about twice as high as they were this weekend. I don't see that happening. More...

Weekend Estimates: Immortals Easily Wins Three-Way Race

November 13th, 2011

Relativity will enjoy a relatively comfortable win at the box office this weekend, based on Sunday estimates. 3D fantasy action movie Immortals is set to earn about $32 million, according to their Sunday estimate, and will comfortably beat fellow-opener Jack and Jill. The Adam Sandler comedy is projected to earn $26 million, which makes it essentially tied with Puss in Boots. The animated adventure will be down just 22% this weekend and has passed $100 million at the box office in its third weekend. More...

Weekend Predictions: Will Sandler Slay Immortals, or Will Boots Beat Them All?

November 10th, 2011

2011 continues to stumble to the finish line and I'm starting to get more than a little depressed at the overall box office numbers. This week we have three wide releases, if you stretch the definition of wide a little bit, as J. Edgar will open in less than 2,000 theaters. On the other hand, both Jack and Jill and Immortals are opening in 3,000 theaters and both have a shot at first place. However, Puss in Boots has an even better shot at holding onto first place for the third weekend in a row. While this is good news for Puss in Boots, it's bad news for the box office as a whole. It will likely earn substantially less than last year's number one film, Megamind. The combined openings of the three wide releases coming out this week will likely be larger than three wide releases from last year. If there's a pleasant surprise or two, 2011 will be able to earn the win. At least there's little chance we will see the kind of year-over-year declines we saw the last two weeks. More...

Contest: Fetch a Pair of Prizes

November 4th, 2011

While both Jack and Jill and The Immortals appear to be opening in saturation level theater counts next week, the former should have little trouble holding off the latter at the box office and we're going with Jack and Jill as the the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Jack and Jill. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Burn Notice: The Fall of Sam Axe on Blu-ray. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Cedar Rapids on Blu-ray. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: November

November 1st, 2011

October was a bit of a write-off. After the last weekend of September, the 2011 box office was about $280 million behind 2010's pace, but after the final weekend in October, that gap increased to $340 million. November will obviously bring in more box office dollars than October did. After all, it has one of the most important long holiday weekends of the year, Thanksgiving. However, the important question is not, "Can this November top last month?" It's, "Can this November top last year?" The biggest hit of last November was Harry Potter and the Deathly Hallows, Part I, which earned just shy of $300 million. The Twilight Saga: Breaking Dawn, Part 1 should match that figure. Tangled reached $200 million and maybe Happy Feet 2 will match that figure, but that's far less certain. There's a chance The Muppets will match Megamind while Tower Heist should top Due Date. If Jack and Jill and / or Hugo can become surprise $100 million hits and one of the limited releases can become a monster hit, like The King's Speech was able to, then suddenly the box office looks whole lot rosier going into the final month of the year. It's possible, but it's kind of like getting a backdoor full house in Texas Hold'em to beat a straight. I wouldn't bet on it. On the other hand, there doesn't appear to be many Skyline, The Next Three Days or Faster films that bombed at the box office. So while we might not be as strong at the top, there is better depth this year and hopefully that will be enough. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Jack and Jill is a comedy focusing on Jack Sadelstein, a successful advertising executive in Los Angeles with a beautiful wife and kids, who dreads one event each year: the Thanksgiving visit of his identical twin sister Jill. Jill’s neediness and passive-aggressiveness is maddening to Jack, turning his normally tranquil life upside down.

Metrics

Opening Weekend:$25,003,575 (33.7% of total gross)
Legs:2.97 (domestic box office/biggest weekend)
Domestic Share:49.3% (domestic box office/worldwide)
Production Budget:$79,000,000 (worldwide box office is 1.9 times production budget)
Theater counts:3,438 opening theaters/3,438 max. theaters, 5.8 weeks average run per theater
Infl. Adj. Dom. BO $100,797,592

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Google Play:Google Play
Vudu:Vudu
Netflix:Netflix, Netflix, Netflix

Movie Details

Domestic Releases: November 11th, 2011 (Wide) by Sony Pictures
International Releases: December 28th, 2011 (Wide) (Indonesia)
January 20th, 2012 (Wide) (Spain)
February 2nd, 2012 (Wide) (Central America)
February 3rd, 2012 (Wide) (South Africa)
February 3rd, 2012 (Wide) (Uruguay)
... Show all releases
Video Release: March 6th, 2012 by Sony Pictures Home Entertainment
MPAA Rating: PG for crude and sexual humor, language, comic violence and brief smoking.
(Rating bulletin 2178, 6/29/2011)
PG for crude material including suggestive references, language, comic violence and brief smoking.
(Rating bulletin 2181, 7/20/2011)
Running Time: 90 minutes
Comparisons: vs. Zombieland: Double Tap
Create your own comparison chart…
Keywords: Dysfunctional Family, Twins, Same Actor, Multiple Roles, Cross-Dressing, Thanksgiving, Gratuitous Cameos, Directing Yourself, Family Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Columbia Pictures, Happy Madison, Broken Road
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Thanksgiving (All Movies, 3-Day) 158 $10,000,142 Nov 25, 2011 17
Thanksgiving (All Movies, 3-Day, Inflation Adjusted) 209 $13,858,961 Nov 25, 2011 17
Thanksgiving (All Movies, 5-Day) 151 $13,812,944 Nov 25, 2011 17
Thanksgiving (All Movies, 5-Day, Inflation Adjusted) 174 $15,955,428 Nov 25, 2011 17
Veterans Day (All Movies, 3-Day) 36 $25,003,575 Nov 11, 2011 3
Veterans Day (All Movies, 3-Day, Inflation Adjusted) 45 $34,651,866 Nov 11, 2011 3
Veterans Day (Opening, 3-Day) 19 $25,003,575 Nov 11, 2011 3
Veterans Day (Opening, 3-Day, Inflation Adjusted) 25 $34,651,866 Nov 11, 2011 3

Leading Cast

Adam Sandler    Jack Sadelstein/Jill Sadelstein

Supporting Cast

Katie Holmes    Erin
Tim Meadows    Ted
David Spade    Todd
Eugenio Derbez    Felipe/Felipe's Grandma
Nick Swardson    Todd
Allen Covert    Otto
Elodie Tougne    Sofia
Rohan Chand    Gary
Norm MacDonald    Funbucket

Cameos

Al Pacino    Himself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Dennis Dugan    Director
Steve Koren    Screenwriter
Adam Sandler    Screenwriter
Ben Zook    Story Creator
Todd Garner    Producer
Adam Sandler    Producer
Jack Giarraputo    Producer
Barry Bernardi    Executive Producer
Bettina Viviano    Executive Producer
Allen Covert    Executive Producer
Steve Koren    Executive Producer
Robert Smigel    Executive Producer
Tim Herlihy    Executive Producer
Kevin Grady    Co-Producer
Dean Cundey    Cinematographer
Tom Costain    Editor
Rupert Gregson-Williams    Composer
Michael Dilbeck    Music Supervisor
Brooks Arthur    Music Supervisor
Kevin Grady    Music Supervisor
Perry Andelin Blake    Production Designer
Ellen Lutter    Costume Designer
Alan Au    Art Director
John Collins    Art Director
Ronald R. Reiss    Set Decorator
Richard Kate    Sound Mixer
Elmo Weber    Supervising Sound Editor
Russell Farmarco    Supervising Sound Editor
Tateum Kohut    Re-recording Mixer
Greg Orloff    Re-recording Mixer
Dan DeLeeuw    Visual Effects Supervisor
Larz Anderson    Special Effects Coordinator
Daniel Silverberg    Assistant Director
Tyler Spindel    Second Unit Director
Richard Crudo    Second Unit Camera
Roger Mussenden    Casting Director
Jeremy Rich    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Immortals and Game Battle for Blu-ray Throne

March 21st, 2012

As it was on the DVD sales chart, there was a battle for first place on the Blu-ray sales chart between two new releases. Immortals beat Game of Thrones: Season Two in terms of units, 927,000 units to 680,000 units. However, Game comes out ahead in terms of revenue at $29.89 million to $21.31 million. As far as the two releases opening week Blu-ray share, Immortals managed 59% while Game earned 57%. Both of those results are fantastic. More...

DVD Sales: Immortals and Throne Both Have Claim to Top Spot

March 21st, 2012

New releases dominated the DVD sales chart with two DVDs having a legitimate claim to the top spot. Immortals sold the most units 649,000 units, while its revenue was the second best for the week at $11.12 million. More...

DVD and Blu-ray Releases for March 6th, 2012

March 6th, 2012

The number of big releases coming out this week can be counted on the fingers of one hand. The biggest theatrical release of the week is Immortals, but its reviews were weak enough that I think it might struggle on the home market in comparison. There are also a few catalog titles coming out on Blu-ray that are note-worthy, like To Catch a Thief. However, by far the biggest release, and the best, is Game of Thrones: Season One on DVD or Blu-ray, the latter of which is the Pick of the Week with To Catch a Thief not too far behind. More...

Weekend Wrap-Up: Dawn Breaks, But There are Storm Clouds Ahead

November 21st, 2011

Normally the breaking of the dawn is a sign of hope, and normally a film opening with close to $140 million is a reason to celebrate. However, despite the success of The Twilight Saga: Breaking Dawn, Part 1, there are some troubling signs ahead. If we can focus on the positive for a bit, the film did help the overall box office rocket up 63% from last weekend to $222 million, which was 14% higher than the same weekend last year. That's not enough to suggest 2011 will catch up to 2010 by the end of the year. We are still 3.5% behind last year's pace at $9.09 billion to $9.42 billion and we are rapidly running out of time. Plus there are worse signs ahead. More...

Weekend Predictions: Will Breaking Dawn Break Records?

November 17th, 2011

2011 got some much needed good news last weekend, as the overall box office topped expectations and we saw year-over-year growth. The industry sure hopes we can continue that winning trend this week. There are some reasons to be optimistic, even though this weekend last year saw the release of Harry Potter and the Deathly Hallows, Part 1, which made just over $125 million during its opening weekend. Most analysts think The Twilight Saga: Breaking Dawn, Part 1 will top that figure with relative ease. Additionally, Happy Feet 2 looks like it will be a very solid counter-programming release and, on the high end, the top two films could make more this weekend than the entire box office made last year. It's probably too late for 2011 to catch up with 2010, but every victory is still worth celebrating. More...

Contest: Fetch a Pair of Prizes: Winning Announcement

November 16th, 2011

The winners of our Fetch a Pair of Prizes contest were determined and they are... More...

Weekend Wrap-Up: Immortals Avoid a Quick Death

November 14th, 2011

We finally had some good news, as there was a surprise hit at the box office. Immortals opened with substantially more than expected, while the rest of the top five at least came within $500,000 of weekend predictions. This led to an increase from last weekend of 20% to $136 million, while compared to last year, the box office was 12% higher. There is still some bad news. For instance, 2011 is still behind 2010's pace by about 4% at $8.83 billion to $9.19 billion. Also, in order to catch up, we need to maintain year-over-year gains that are about twice as high as they were this weekend. I don't see that happening. More...

Weekend Estimates: Immortals Easily Wins Three-Way Race

November 13th, 2011

Relativity will enjoy a relatively comfortable win at the box office this weekend, based on Sunday estimates. 3D fantasy action movie Immortals is set to earn about $32 million, according to their Sunday estimate, and will comfortably beat fellow-opener Jack and Jill. The Adam Sandler comedy is projected to earn $26 million, which makes it essentially tied with Puss in Boots. The animated adventure will be down just 22% this weekend and has passed $100 million at the box office in its third weekend. More...

Weekend Predictions: Will Sandler Slay Immortals, or Will Boots Beat Them All?

November 10th, 2011

2011 continues to stumble to the finish line and I'm starting to get more than a little depressed at the overall box office numbers. This week we have three wide releases, if you stretch the definition of wide a little bit, as J. Edgar will open in less than 2,000 theaters. On the other hand, both Jack and Jill and Immortals are opening in 3,000 theaters and both have a shot at first place. However, Puss in Boots has an even better shot at holding onto first place for the third weekend in a row. While this is good news for Puss in Boots, it's bad news for the box office as a whole. It will likely earn substantially less than last year's number one film, Megamind. The combined openings of the three wide releases coming out this week will likely be larger than three wide releases from last year. If there's a pleasant surprise or two, 2011 will be able to earn the win. At least there's little chance we will see the kind of year-over-year declines we saw the last two weeks. More...

Contest: Fetch a Pair of Prizes

November 4th, 2011

While both Jack and Jill and The Immortals appear to be opening in saturation level theater counts next week, the former should have little trouble holding off the latter at the box office and we're going with Jack and Jill as the the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Jack and Jill. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Burn Notice: The Fall of Sam Axe on Blu-ray. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Cedar Rapids on Blu-ray. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2011 Preview: November

November 1st, 2011

October was a bit of a write-off. After the last weekend of September, the 2011 box office was about $280 million behind 2010's pace, but after the final weekend in October, that gap increased to $340 million. November will obviously bring in more box office dollars than October did. After all, it has one of the most important long holiday weekends of the year, Thanksgiving. However, the important question is not, "Can this November top last month?" It's, "Can this November top last year?" The biggest hit of last November was Harry Potter and the Deathly Hallows, Part I, which earned just shy of $300 million. The Twilight Saga: Breaking Dawn, Part 1 should match that figure. Tangled reached $200 million and maybe Happy Feet 2 will match that figure, but that's far less certain. There's a chance The Muppets will match Megamind while Tower Heist should top Due Date. If Jack and Jill and / or Hugo can become surprise $100 million hits and one of the limited releases can become a monster hit, like The King's Speech was able to, then suddenly the box office looks whole lot rosier going into the final month of the year. It's possible, but it's kind of like getting a backdoor full house in Texas Hold'em to beat a straight. I wouldn't bet on it. On the other hand, there doesn't appear to be many Skyline, The Next Three Days or Faster films that bombed at the box office. So while we might not be as strong at the top, there is better depth this year and hopefully that will be enough. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 11, 2011 2 $25,003,575   3,438 $7,273   $25,003,575 1
Nov 18, 2011 4 $11,738,573 -53% 3,438 $3,414   $40,766,479 2
Nov 25, 2011 6 $10,000,142 -15% 3,029 $3,301   $57,120,112 3
Dec 2, 2011 6 $5,356,973 -46% 3,049 $1,757   $64,165,454 4
Dec 9, 2011 9 $3,085,098 -42% 2,787 $1,107   $68,527,385 5
Dec 16, 2011 12 $1,228,843 -60% 1,910 $643   $70,506,629 6
Dec 23, 2011 24 $185,706 -85% 385 $482   $71,245,414 7
Dec 30, 2011 30 $188,938 +2% 222 $851   $71,697,648 8
Jan 6, 2012 28 $161,407 -15% 171 $944   $71,974,493 9
Jan 13, 2012 28 $413,012 +156% 298 $1,386   $72,424,318 10
Jan 20, 2012 24 $342,346 -17% 283 $1,210   $72,952,653 11
Jan 27, 2012 29 $307,903 -10% 253 $1,217   $73,350,669 12
Feb 3, 2012 33 $200,598 -35% 222 $904   $73,619,451 13
Feb 10, 2012 41 $165,008 -18% 187 $882   $73,837,886 14
Feb 17, 2012 44 $121,297 -26% 134 $905   $74,020,223 15
Feb 24, 2012 48 $80,972 -33% 109 $743   $74,158,157 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 11, 2011 2 $9,836,625     3,438 $2,861   $9,836,625 1
Nov 12, 2011 3 $9,628,736 -2%   3,438 $2,801   $19,465,361 2
Nov 13, 2011 3 $5,538,214 -42%   3,438 $1,611   $25,003,575 3
Nov 14, 2011 2 $1,010,309 -82%   3,438 $294   $26,013,884 4
Nov 15, 2011 2 $1,295,548 +28%   3,438 $377   $27,309,432 5
Nov 16, 2011 2 $880,370 -32%   3,438 $256   $28,189,802 6
Nov 17, 2011 2 $838,104 -5%   3,438 $244   $29,027,906 7
Nov 18, 2011 4 $3,470,157 +314% -65% 3,438 $1,009   $32,498,063 8
Nov 19, 2011 3 $5,229,155 +51% -46% 3,438 $1,521   $37,727,218 9
Nov 20, 2011 5 $3,039,261 -42% -45% 3,438 $884   $40,766,479 10
Nov 21, 2011 5 $1,027,227 -66% +2% 3,438 $299   $41,793,706 11
Nov 22, 2011 4 $1,513,462 +47% +17% 3,438 $440   $43,307,168 12
Nov 23, 2011 5 $1,922,787 +27% +118% 3,029 $635   $45,229,955 13
Nov 24, 2011 6 $1,890,015 -2% +126% 3,029 $624   $47,119,970 14
Nov 25, 2011 6 $3,808,770 +102% +10% 3,029 $1,257   $50,928,740 15
Nov 26, 2011 6 $4,159,984 +9% -20% 3,029 $1,373   $55,088,724 16
Nov 27, 2011 6 $2,031,388 -51% -33% 3,029 $671   $57,120,112 17
Nov 28, 2011 8 $430,517 -79% -58% 3,029 $142   $57,550,629 18
Nov 29, 2011 7 $497,099 +15% -67% 3,029 $164   $58,047,728 19
Nov 30, 2011 8 $369,278 -26% -81% 3,029 $122   $58,417,006 20
Dec 1, 2011 7 $391,475 +6% -79% 3,029 $129   $58,808,481 21
Dec 2, 2011 5 $1,577,285 +303% -59% 3,049 $517   $60,385,766 22
Dec 3, 2011 6 $2,474,642 +57% -41% 3,049 $812   $62,860,408 23
Dec 4, 2011 6 $1,305,046 -47% -36% 3,049 $428   $64,165,454 24
Dec 5, 2011 8 $280,922 -78% -35% 3,049 $92   $64,446,376 25
Dec 6, 2011 8 $377,082 +34% -24% 3,049 $124   $64,823,458 26
Dec 7, 2011 8 $303,939 -19% -18% 3,049 $100   $65,127,397 27
Dec 8, 2011 8 $314,890 +4% -20% 3,049 $103   $65,442,287 28
Dec 9, 2011 8 $871,357 +177% -45% 2,787 $313   $66,313,644 29
Dec 10, 2011 9 $1,473,074 +69% -40% 2,787 $529   $67,786,718 30
Dec 11, 2011 9 $740,667 -50% -43% 2,787 $266   $68,527,385 31
Dec 12, 2011 11 $165,614 -78% -41% 2,787 $59   $68,692,999 32
Dec 13, 2011 10 $218,519 +32% -42% 2,787 $78   $68,911,518 33
Dec 14, 2011 11 $174,267 -20% -43% 2,787 $63   $69,085,785 34
Dec 15, 2011 10 $192,001 +10% -39% 2,787 $69   $69,277,786 35
Dec 16, 2011 12 $360,086 +88% -59% 1,910 $189   $69,637,872 36
Dec 17, 2011 12 $538,085 +49% -63% 1,910 $282   $70,175,957 37
Dec 18, 2011 13 $330,672 -39% -55% 1,910 $173   $70,506,629 38
Dec 19, 2011 13 $173,856 -47% +5% 1,910 $91   $70,680,485 39
Dec 20, 2011 13 $176,394 +1% -19% 1,910 $92   $70,856,879 40
Dec 21, 2011 16 $94,550 -46% -46% 677 $140   $70,951,429 41
Dec 22, 2011 16 $108,279 +15% -44% 677 $160   $71,059,708 42
Dec 23, 2011 - $94,765 -12% -74% 385 $246   $71,154,473 43
Dec 24, 2011 - $37,549 -60% -93% 385 $98   $71,192,022 44
Dec 25, 2011 - $53,392 +42% -84% 242 $221   $71,245,414 45
Dec 26, 2011 - $73,219 +37% -58% 242 $303   $71,318,633 46
Dec 27, 2011 - $62,783 -14% -64% 242 $259   $71,381,416 47
Dec 28, 2011 - $63,451 +1% -33% 242 $262   $71,444,867 48
Dec 29, 2011 - $63,843 +1% -41% 242 $264   $71,508,710 49
Dec 30, 2011 - $74,754 +17% -21% 222 $337   $71,583,464 50
Dec 31, 2011 - $52,424 -30% +40% 222 $236   $71,635,888 51
Jan 1, 2012 - $61,760 +18% +16% 222 $278   $71,697,648 52
Jan 2, 2012 - $52,389 -15% -28% 222 $236   $71,750,037 53
Jan 6, 2012 - $47,190   -37% 171 $276   $71,860,276 57
Jan 7, 2012 - $78,053 +65% +49% 171 $456   $71,938,329 58
Jan 8, 2012 - $36,164 -54% -41% 171 $211   $71,974,493 59
Jan 13, 2012 - $100,798   +114% 298 $338   $72,112,104 64
Jan 14, 2012 - $170,178 +69% +118% 298 $571   $72,282,282 65
Jan 15, 2012 - $142,036 -17% +293% 298 $477   $72,424,318 66
Jan 16, 2012 - $109,994 -23%   298 $369   $72,534,312 67
Jan 20, 2012 - $84,617   -16% 283 $299   $72,694,924 71
Jan 21, 2012 - $167,161 +98% -2% 283 $591   $72,862,085 72
Jan 22, 2012 - $90,568 -46% -36% 283 $320   $72,952,653 73
Jan 27, 2012 - $77,374   -9% 253 $306   $73,120,140 78
Jan 28, 2012 - $144,741 +87% -13% 253 $572   $73,264,881 79
Jan 29, 2012 - $85,788 -41% -5% 253 $339   $73,350,669 80
Feb 3, 2012 - $54,204   -30% 222 $244   $73,473,057 85
Feb 4, 2012 - $106,821 +97% -26% 222 $481   $73,579,878 86
Feb 5, 2012 - $39,573 -63% -54% 222 $178   $73,619,451 87
Feb 10, 2012 - $39,337   -27% 187 $210   $73,712,215 92
Feb 11, 2012 - $76,970 +96% -28% 187 $412   $73,789,185 93
Feb 12, 2012 - $48,701 -37% +23% 187 $260   $73,837,886 94
Feb 17, 2012 - $28,856   -27% 134 $215   $73,927,782 99
Feb 18, 2012 - $50,629 +75% -34% 134 $378   $73,978,411 100
Feb 19, 2012 - $41,812 -17% -14% 134 $312   $74,020,223 101
Feb 20, 2012 - $31,413 -25%   134 $234   $74,051,636 102
Feb 24, 2012 - $19,546   -32% 109 $179   $74,096,731 106
Feb 25, 2012 - $38,783 +98% -23% 109 $356   $74,135,514 107
Feb 26, 2012 - $22,643 -42% -46% 109 $208   $74,158,157 108

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 11, 2011 2 $29,027,906   3,438 $8,443   $29,027,906 1
Nov 18, 2011 4 $18,092,064 -38% 3,438 $5,262   $47,119,970 2
Nov 25, 2011 6 $11,688,511 -35% 3,029 $3,859   $58,808,481 3
Dec 2, 2011 6 $6,633,806 -43% 3,049 $2,176   $65,442,287 4
Dec 9, 2011 9 $3,835,499 -42% 2,787 $1,376   $69,277,786 5
Dec 16, 2011 15 $1,781,922 -54% 1,910 $933   $71,059,708 6
Dec 23, 2011 24 $449,002 -75% 385 $1,166   $71,508,710 7
Dec 30, 2011 30 $304,376 -32% 222 $1,371   $71,813,086 8
Jan 6, 2012 29 $198,220 -35% 171 $1,159   $72,011,306 9
Jan 13, 2012 28 $599,001 +202% 298 $2,010   $72,610,307 10
Jan 20, 2012 25 $432,459 -28% 283 $1,528   $73,042,766 11
Jan 27, 2012 29 $376,087 -13% 253 $1,487   $73,418,853 12
Feb 3, 2012 34 $254,025 -32% 222 $1,144   $73,672,878 13
Feb 10, 2012 40 $226,048 -11% 187 $1,209   $73,898,926 14
Feb 17, 2012 44 $178,259 -21% 134 $1,330   $74,077,185 15

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Brazil 2/10/2012 $0 0 2 4 $11,903,633 12/6/2015
Central America 2/2/2012 $0 0 1 1 $856,371 12/10/2015
Ecuador 2/17/2012 $0 0 1 1 $291,477 12/29/2018
Indonesia 12/28/2011 $0 0 1 1 $450,648 12/29/2018
South Africa 2/3/2012 $0 0 4 11 $1,336,374 12/10/2015
Spain 1/20/2012 $0 0 2 7 $4,712,688 12/10/2015
Uruguay 2/3/2012 $0 0 1 1 $319,956 12/29/2018
 
Rest of World $56,489,913
 
International Total$76,361,060 12/29/2018

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 11, 20125328,611 328,611$6,240,323$6,240,3231
Mar 18, 201212102,863-69% 431,474$1,953,368$8,193,6912
Mar 25, 20122148,282-53% 479,756$930,877$9,124,5683
Apr 1, 20122326,459-45% 506,215$525,476$9,650,0444
Apr 8, 20123027,182+3% 533,397$478,403$10,128,4475

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Mar 11, 2012559,300 59,300$1,274,349$1,274,3491
Mar 18, 20121216,826-72% 76,126$361,597$1,635,9462

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.