admass

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admass

(ˈædmæs)

(Sociology) the part of society that is easily influenced by the mass media and advertising

adj

(Sociology) belonging to or typical of the admass

Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

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Noun

admass - the segment of the public that is easily influenced by mass media (chiefly British)

populace, public, world - people in general considered as a whole; "he is a hero in the eyes of the public"

Britain, Great Britain, U.K., UK, United Kingdom, United Kingdom of Great Britain and Northern Ireland - a monarchy in northwestern Europe occupying most of the British Isles; divided into England and Scotland and Wales and Northern Ireland; `Great Britain' is often used loosely to refer to the United Kingdom

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References in periodicals archive ?

They were like real life and, as such, they were an early manifestation of the Postmodern turn away from the purist ideals of Modernism toward the marginalised and decentred domains of admass culture.

Erik Groborg * Erik Groborg * Erik Groborg

His friend Admass Fiseha insists he'd be dead without the programme.

'charity scheme rescued me from life on streets'

One pathway among many through the history of our future is via the transformations of human needs and desires by the admass process -- in this case via the hothouse growth of the global `sweet tooth'.