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Back in 2015, a friend of Gunter sent her an article published by a doctor on Goop's website that suggested women who wear underwire bras should be concerned about getting breast cancer, in part because bras supposedly impede lymphatic flow.
Consumers in Canada will now be able to shop an immersive digital experience of goop MRKT Toronto using proprietary technology from Next Retail Concepts
The health event organised by Paltrow marked Goop's first wellness summit which included a 'health meet' where she offered some helpful tips like 'how to hydrate mindfully' and 'creativity with your hands is like channeling God.'
Goop, now a PS200million company, has been widely criticised for promoting pseudo-science and quackery.
"But don't go thinking it's not functional; we outfitted it with an elastic band underneath that's snug and supportive and stays put whether you're posting up poolside or splashing around," Goop adds.
Paltrow and Goop's chief content officer Elise Loehnen are expected to host a new Goop documentary series, as yet untitled, which is due to start streaming later this year.
Founded by the star in 2008, Goop have faced heavy criticism for the zany treatments they promote.
They said Goop did not have scientific proof for health claims made for three products sold online: jade and quartz vaginal eggs and a mix of essential oils, CBS News reported.
Great idea, Clete, and thanks for enlightening us with your own goop. I'll definitely give that a try and report back.
Settling the rumors, the announcement of the couple's union comes by way of a black and white cover on the latest cover of Goop, and shows a radiant Paltrow with TV writer and producer Brad Falchuck of Glee and American Horror Story nestled behind her.
Paltrow, 45, who famously described her 2014 separation from her Coldplay frontman husband Chris Martin as a "conscious uncoupling," confirmed the engagement in an interview for the latest edition of her lifestyle magazine Goop.