styl-

The relationship took effect in December, which saw the launch of the popular 1/-JBR campaign; a styl- ish and elegant marketing approach to real estate advertising, which made waves in the industry.

Said Farley Nachemin, vice president of merchandising for catalog bedding com- pany Domestications, a division of Hanover Direct, "I think it's really motivated by two things: the customer is looking for more sophisticated styl- ing and also texture -- flannel fits into that category."

He added: "The Farfasha brand was first launched in 2005/2006 to showcase a trendy and colourful gold jewellery line to fashion-conscious, styl- ish and youthful consumers.We are targeting the same market segment and these are the peo- ple who are very much into so- cial media, with their iPhones, iPads, BlackBerries, and other smartphones."