Alrighty, the deviantART points rant. For context, I had a dA account from the time I was 12 and used it steadily until I was about 20. I was also a volunteer moderator with them for about a year, and they even offered me a job at one point. (But there was no way in heaven or hell they could've paid me enough to move to southern California, and god forbid they offer remote work.)
dA was one of the original social media behemoths. Never quite to the level of Twitter or Facebook, but if you were an artist you were on deviantART. It was a fantastic site back in its heyday. Artists got their start on there, recruiters were on there, art directors were on there, the community building features were fantastic. Yeah, it had its share of weird shit, but point me to a website that doesn't.
Multiple famous artists got their start on deviantART. Back then, it was a place you got real, legitimate work from. A place you could use to build a real, legitimate audience. The titans of early 2000s digital art that pretty much everyone knows (in the West, anyway), the ones who still have a massive effect on art styles today, basically all got their start on deviantART. It influenced the entire western culture of what art looks like on the internet, and that bled out into what art looks like everywhere else because these people made beloved shows and comics and movies and books and everything else.
But one of the best things about deviantART was that it was created at a time before everyone decided social media had to be slimmed down to its barest bones. It was a complex site, and there was a lot to it. That made it really easy for all levels of artists (and just plain art enjoyers) to use, and easy for them to make it function in a way that worked for them. This fostered a great environment where people of all skill levels could interact, share knowledge, and just absorb skills from one another.
Now, one area deviantART didn't initially cater to people was built-in payment options. They had a print shop you could upload your work to, but it was like Redbubble or Printful; merch selling, not custom work selling. So if artists wanted to offer commissions, they'd have to take payments elsewhere. (Usually Paypal.) Which was fine! That worked great!
But, well. Corporations gonna corporate. I forget the exact year, but one day they launched a new feature called Points. Points were a site specific currency, and they were one of the first (if not the first) to have such a thing. There were also some other things launched with it, including the ability to accept commissions with points as payment. You could also use points to buy site subscriptions, badges, stuff from the print shop, etc., or you could gift them to other people. You could also cash them out for real currency, for a fee (I wanna say the fee was 10%, and less if you were a subscribed user, but I can't remember exactly).
The conversion rate for Points was 1 Point=1US cent. Which seems fine on the surface! But the problem was psychological, because what they didn't do was actually make it look like that. Points instead looked like dollars, because there was no equivalent to actual CENTS in the Points ecosystem. So, for example, lets say you want to charge one dollar for something. That would look like this:
Or ten dollars for something:
Or a hundred dollars for something:
See the problem? They're the same VALUE, but points just look massively bigger. This was especially a problem for people who didn't know what the conversion rate was because they just didn't know, or they were from other countries and REALLY didn't know because it wasn't related to their own currencies at all. (I think there was also a max amount of points you could charge for a commission, like a couple hundred dollars worth maybe? It was low when you converted it to real currency, if I'm remembering correctly.)
It devalued the art market like a knife to the gut. People were suddenly taking commissions for literal pennies just because the numbers LOOKED bigger. And because deviantART was such a hub for the art community, it bled out elsewhere. Prices started to dip other places too, because people who DID understand the conversion rate knew they could go on deviantART and get shit for super cheap from the people who didn't know or care. Which made other people lower their prices to compete, and it just resulted in a spiral to the bottom.
Would the art market have still tanked in the same way without the introduction of Points on dA? Maybe. But Points were the first domino to fall, and they were a massive one. The art market has never recovered even though deviantART has been 90% dead for going on a decade.
So yes. There's my internet history rant on Points and art values. Thank you for coming to my Ted Talk.
