What Do Social Media Services Include?

At this point, it’s old news how big social media is. Even so, many businesses still underestimate how much value it offers them. These businesses make an effort to market themselves online, and yet they miss out on the biggest source of online activity.

Of course, some businesses might recognize the value of social media marketing, but simply lack the time, resources, or expertise to implement it. If you fall into that category, you could benefit from professional social media services offered by an agency.

What are social media services, though, and what do social media services include? We’ll explore both of those questions in more detail below.

By the way, if you’re looking to learn more about social media marketing (or digital marketing in general), be sure to subscribe to Revenue Weekly, our email newsletter!

What are social media services?

Social media services are where a professional agency helps you promote your business on one or more social media platforms. The idea is that by getting yourself in front of more people online, you can convert more customers and drive more revenue.

Why do you need social media services?

You might feel that you can handle your social media marketing on your own, and that you don’t need help from an agency. And you might be right. On the other hand, it’s important to consider the benefits of professional social media service packages.

A professional agency has a lot more time to work on your social media campaigns, which frees you from the frustration of trying to squeeze it into your schedule. Most agencies also bring years of deep marketing expertise to the table, expertise you might lack on your own. Some even offer advanced tools for helping you manage your campaigns.

Given all those benefits, many businesses find that it’s in their best interest to seek out an agency partnership.

What do social media services include?

We’ve covered the definition and benefits of social media service packages, but what goes into those packages? What do social media services include?

That’s what we’ll get into with the rest of this page. Below is a list of common social media deliverables you can expect to find, including:

1. Account creation and setup
2. Content creation
3. Content scheduling
4. Social media consulting
5. Community management
6. Monitoring and analytics

It’s important to be aware that this list isn’t comprehensive. Some agencies offer more niche deliverables not listed here, while others may offer only a few of the ones described below. Also, depending on the agency, you may have the option to pay for certain deliverables but not others.

That being said, these deliverables are some of the ones most frequently offered by social media agencies.

1. Account creation and setup

Step one of any social media strategy is creating an account on your chosen platform(s), so nearly all social media service packages include that as a deliverable. Your chosen agency will coordinate with you on which platforms you want to use, and will then begin building your profile on those platforms.

Building a profile for your business doesn’t just involve filling out a few fields and hitting the “Create account” button. It also involves a lot of branding. You need to decide how to present your business on social media. An agency will help you do that, and will then implement your chosen branding approach on your profile.

2. Content creation

Creating a social media account doesn’t do much good if you never post anything. The good news is, content creation is another of the most common deliverables in social media services packages. An agency will develop different types of posts for your business, from text to graphics to short videos.

All of this content will be designed to appeal to your target audience, while keeping within the confines of your branding. Some of it can be on the salesy side, but a lot of it will stay more casual and informational to draw in users who aren’t yet ready to consider a purchase.

3. Content scheduling

Once you’ve created your content, you don’t necessarily just want to post it immediately. You need to post on a consistent schedule, which means it’s often better to create content in advance and then schedule it out to go live at specific times. That’s another deliverable a social media agency can provide.

Your chosen agency will help you identify the best days and times for you to post, and then they’ll set up your content to go live at those times. From there, they may modify your schedule over time based on which days and times are getting the most engagement.

4. Social media consulting

It may be that you already have a social media strategy in place, and you just want some help figuring out how to improve it. If that’s the case, you may want to seek out some social media consulting services. This deliverable involves an agency analyzing your social media strategy and providing recommendations on how to reoptimize.

To do this, agencies will typically perform a full social media audit to get a clear picture of your strategy. Even if you want more than just consulting services, an audit is still the first step many agencies will take before they move on to managing your campaigns.

5. Community management

Social media stands out from other marketing strategies because it’s not simply a matter of putting out content and waiting for results. On social media, your audience can respond directly to your posts, and you’ll want to take the time to engage with them. Of course, that can be a time-consuming task.

The good news is, an agency can handle it. Most agencies offer community management as a deliverable, keeping a close watch on your account and responding to people who leave comments or questions. That also extends beyond your own posts — if someone makes a post on their own page about your business, that’s worth responding to as well.

Engaging with your audience in this way helps increase their trust in your business, making them more likely to become customers.

6. Monitoring and analytics

One of the most common social media deliverables an agency will offer is monitoring and analytics. This service basically involves tracking the results of all the other services on this list and examining them to see what’s working and what’s not.

The benefit of social media analytics is that they allow you and your chosen agency to see exactly how to make your social media marketing more effective. By emulating tactics that seem to be working and improving ones that seem not to be, you can continuously improve your strategy over time and earn more revenue.

Bonus: Social media advertising

Organic posts aren’t the only way to promote yourself on social media. You can also run paid social media ads, which you can target to specific groups of users. This, too, is a service you can get from a professional agency.

Your chosen agency will identify the best types of users to target by analyzing your customers. Then they’ll create ads that will appear in those users’ social media feeds, monitoring your campaigns as they go to see which ads and audiences are driving results and which ones need improvement.

Get access to top-tier social media services from the experts at WebFX

If you’re looking for a professional social media marketing agency to help you manage your campaigns, it’s important to find one that has a significant amount of expertise. That’s why WebFX is the perfect choice.

With over 29 years of digital marketing experience, we’ve been doing social media marketing for our clients nearly as long as social media has existed. When you partner with us, you’ll be able to call all the shots while still letting us handle all the work of running your social media strategy.

Interested in partnering with us for our social media marketing services? Just give us a call at 888-601-5359 or contact us online today!