cyclistic_analysis

Google Analytics Capstone Project using R on Cyclistic Data

Introduction Welcome to the Cyclistic bike-share analysis case study! In this case study, we will perform many real-world tasks of a junior data analyst. we will work for a fictional company, Cyclistic, and meet different characters and team members.

Scenario i am a junior data analyst working in the marketing analyst team at Cyclistic, a bike-share company in Chicago. The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. Therefore, our team wants to understand how casual riders and annual members use Cyclistic bikes differently. From these insights, our team will design a new marketing strategy to convert casual riders into annual members. But first, Cyclistic executives must approve our recommendations, so they must be backed up with compelling data insights and professional data visualizations.

The Marketing head's Designed marketing strategies aimed at converting casual riders into annual members.

ASK So the Questions they asked us Three questions will guide the future marketing program:

1. How do annual members and casual riders use Cyclistic bikes differently?
2. Why would casual riders buy Cyclistic annual memberships?
3. How can Cyclistic use digital media to influence casual riders to become members?

Deliverables:

1. A clear statement of the business task
2. A description of all data sources used
3. Documentation of any cleaning or manipulation of data
4. A summary of your analysis
5. Supporting visualizations and key findings
6. Your top three recommendations based on your analysis