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Euro Deco: Graphic Design Between the Wars Hardcover – January 11, 2005
- Print length500 pages
- LanguageEnglish
- PublisherChronicle Books
- Publication dateJanuary 11, 2005
- Grade level8 and up
- Reading age13 years and up
- Dimensions9.25 x 1.5 x 8.25 inches
- ISBN-10081184532X
- ISBN-13978-0811845328
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About the Author
Louise Fili is principal of Louise Fili Ltd., and the recipient of numerous design awards. She lives in New York City.
Product details
- Publisher : Chronicle Books; First Edition (January 11, 2005)
- Language : English
- Hardcover : 500 pages
- ISBN-10 : 081184532X
- ISBN-13 : 978-0811845328
- Reading age : 13 years and up
- Grade level : 8 and up
- Item Weight : 3.75 pounds
- Dimensions : 9.25 x 1.5 x 8.25 inches
- Best Sellers Rank: #2,004,308 in Books (See Top 100 in Books)
- #660 in Typography (Books)
- #3,238 in Graphic Design Techniques
- #3,849 in Computer Graphics & Design
- Customer Reviews:
About the authors
Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.
On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the “Visuals” column for the Book Review and “Graphic Content” for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, “Born Modern: The Life and Design of Alvin Lustig.”
He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/
Louise Fili is director of Louise Fili Ltd, a New York-based design studio specializing in branding for food packaging and restaurants. Formerly senior designer for Herb Lubalin, Louise Fili was art director of Pantheon Books for eleven years, where she designed close to 2000 book jackets. Fili has taught and lectured on graphic design and typography, and her work is in the permanent collections of the Library of Congress, the Cooper Hewitt Museum, and the Bibliothèque Nationale. She is a member of the Art Directors Hall of Fame, and received the medal of lifetime achievement from the AIGA.
Fili is the author of Elegantissima, Grafica della Strada, and Graphique de la Rue. She also co-authored and designed Italianissimo and The Cognoscenti's Guide to Florence. With her husband, the design historian Steven Heller, she is co-author of Italian Art Deco, British Modern, Dutch Moderne, Streamline, French Modern, Deco España, German Modern, Design Connoisseur, Counter Culture, Typology, Stylepedia, Euro Deco, Scripts, Shadow Type, and Stencil Type.
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Top reviews from the United States
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- Reviewed in the United States on June 11, 2020This is not just a great resource book for graphic artists, but a visual history book as well. The inventiveness and ultra-cool styles developed by designers in Europe in the early part of the 20th century are amazing and madly inspiring.
The authors, Steven Heller and Louise Fili (if you are a designer and do not yet know of Fili's amazing work, you really need to find out asap!!), have also published numerous sections of this book as smaller individual books, but I prefer this compendium that has everything, and more.
This book is without a doubt one of the best resources in my design book library! Highly recommended.
- Reviewed in the United States on August 25, 2009This book has done so much for me artistically and for my husband's love of graphic design. I even had a tattoo designed using one of the pieces from this book. There's a good variety of pieces ranging from anti-alcohol calendars to perfume ads and typography from this general time frame that is the early 1900's. I would highly recommend it!!!!
- Reviewed in the United States on July 16, 2010Pretty good, not exactly what I thought it would be but a good reference of ideas
- Reviewed in the United States on July 20, 2007This book is filled with beautiful examples of European art deco graphic design. A must for designers and deco fans.
- Reviewed in the United States on August 1, 2007The origins of this book were six from the Chronicle Deco series. They covered European commercial art (1920 to 1940) from Britain, France, Germany, Holland Italy and Spain and about half of each is reproduced in this excellent and beautiful looking book.
Fili and Heller write in the introduction that Art Deco would have been launched sooner had it not been for the First World War interrupting the plans of the French to stage a huge trade fair to showcase their commercial creativity. The world had to wait until 1925 for the Paris 'Exposition des Arts Decoratifs et Industriels Moderne' to kick-start a new visual culture.
The six nation chapters are sub-divided into graphic sections like: culture, fashion, beauty, industry or typography. There are also sections unique to some countries, Germany has samples of paper money printed by local authorities because inflation had made the Deutschmark worthless, Britain has a section devoted to the lovely graphics promoting the London Underground. Each chapter starts with an interesting and comprehensive overview explaining how each countries existing design styles and designers were influenced by Deco and then the following pages reproduce printed examples, more than two thousand color illustrations in all.
There is an American edition in the Chronicle series: Streamline: American Art Deco following the same subject format over 132 pages. Also worth checking out is Patricia Kery's Art Deco Graphics, a big book with 476 illustrations which looks at magazines, posters, fashion and books rather than commercial print and packaging which is the main strength of the Fili and Heller book. For the money though I don't think 'Euro Deco' can be beat.
The origins of this book were six from the Chronicle Deco series. They covered European commercial art (1920 to 1940) from Britain, France, Germany, Holland Italy and Spain and about half of each is reproduced in this excellent and beautiful looking book.
Fili and Heller write in the introduction that Art Deco would have been launched sooner had it not been for the First World War interrupting the plans of the French to stage a huge trade fair to showcase their commercial creativity. The world had to wait until 1925 for the Paris 'Exposition des Arts Decoratifs et Industriels Moderne' to kick-start a new visual culture.
The six nation chapters are sub-divided into graphic sections like: culture, fashion, beauty, industry or typography. There are also sections unique to some countries, Germany has samples of paper money printed by local authorities because inflation had made the Deutschmark worthless, Britain has a section devoted to the lovely graphics promoting the London Underground. Each chapter starts with an interesting and comprehensive overview explaining how each countries existing design styles and designers were influenced by Deco and then the following pages reproduce printed examples, more than two thousand color illustrations in all.
There is an American edition in the Chronicle series: Streamline: American Art Deco following the same subject format over 132 pages. Also worth checking out is Patricia Kery's Art Deco Graphics, a big book with 476 illustrations which looks at magazines, posters, fashion and books rather than commercial print and packaging which is the main strength of the Fili and Heller book. For the money though I don't think 'Euro Deco' can be beat.
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