Mom.me provides its seven m plus audience with a daily mix of parenting news and conversation, lifestyle inspiration, and a stylish mix of short-form viral content, high-production editorial series and branded content.
Throughout the day, attendees will be invited to sample food, fashion, beauty in the Happy
Mom Marketplace, with over 50 participating vendors and sponsors, including: The Giving Keys, Elcie Cosmetics, KIND, Penta Water, Suja Juice, Flybrow, Fridababy, Frances Austen, Wundabar, and more.
Tastemaker
Mom was founded by the Kive Co, which gained fame for its flagship product, the top-selling Artkive app that has given hundreds of thousands of parents a way to preserve their children's artwork.
With the ability to filter, specify and choose the information she needs through digital platforms, Internet search increases exponentially for 75 percent of new
moms, the report said.
Moms who are business owners can join the "Shop
Mom" program, and Brown said local businesses that are relevant and add value to
moms are encouraged to advertise.
Produce for Kids is extremely active on Twitter and has found this is a great way to spread important messages and introduce
moms to the campaigns and year-round parenting resources available at ProduceforKids.com.
Stay-at-home
moms also lag behind employed
moms in terms of their daily positive emotions: They are less likely to say they smiled or laughed a lot, learned something interesting, and experienced enjoyment and happiness "yesterday." Additionally, they are less likely than employed
moms to rate their lives highly enough to be considered "thriving."
"I wanted to target
moms who didn't take themselves too seriously," Ms.
According to The NPD Group, 79 percent of
moms with children younger than 18 actively use social media, said Regina.
For PandG, it's about partnering with the IOC to make life better for athletes,
moms and their families as we take the Olympic Movement to our four billion consumers around the world that our brands already serve."
Though the economy and consumer optimism are beginning to lift, lessons learned by consumers during this recession will not soon be forgotten, according to an Allen & Gerritsen audience intelligence survey of
moms.
(http://www.goware.biz/), the creators of DoMo HomePage, an innovative solution for creating a personalized home page for mobile device users, and MomCentral (http://www.momcentral.com/) a Website that offers home, organizational, and parenting expertise to simplify life for busy
Moms, have launched MobileMom.
"Marketers love Alpha
Moms," says Van Flandern, 41, who will discuss the Alpha
Mom concept on NBC's ``Today'' show on April 27.
