Adidas parley

How adidas x Parley have and continue to push the boundaries of eco-innovation to advance sustainable fashion.

In the article Sibel Nicholson (2018), the author talks about the contribution that the brand company ‘Adidas’ had partnering with the environmental initiative Parley for oceans. Each Ultraboost shoe reuses 11 plastic bottles. Erick Liedtke(Head of Global Brands) mentioned that Adidas wants to produce all of its products, shoes and apparel,out of recycled plastic from the ocean by 2024. (Hugo, B)

adidas x Parley is calling on their global communities to unite in the movement against marine plastic pollution with the return of Run for the Oceans.

Adidas Parley – Posters Made From Ocean Plastic PROBLEM:8 million metric tons of plastic enter the oceans each year. We are nearing a point where there will be more plastic than fish. And if the ocean dies, we die. Fortunately, Adidas and Parley are already doing their part in the race against plastic, taking it out of the ocean and turning it into shoes. APPROACH:So how do we further their efforts? How do we get people to know and even care about the Adidas x Parley movement? We need to…

Adidas Parley 5

Valentino Marazziti/Marc Van Der Meer, TBWA\NEBOKO, associate art directors; Benjamin De Villiers, TBWA\NEBOKO, senior art director; Andrew Maaldrink,...

Our landmark adidas x Parley partnership engages a global audience and sets new industry standards through a range of eco-innovative footwear and apparel made from Ocean Plastic®

The footwear company’s senior design director and the nonprofit’s founder tell us about turning a seemingly impossible idea into reality.

Adidas has launched a global campaign to promote its latest collaboration with Parley for the Oceans, a marine organisation that raises awareness about plastic pollution in the ocean.

The print ads for the adidas x Parley UltraBoost sneakers invite runners to join a global movement to run for the oceans.