Best towels to buy

Have you ever purchased bath towels that were soft and fluffy…until after a few washes? Having tried tons of different luxury bath towels for my clients, I’ve created a list of my 5 favorites for you!

When it comes to elevating your bathing experience, a good bath towel makes all the difference. With so many options on the market, there’s no better time to ditch the tired towel you’ve been using for years (that you may or may not have taken from your parents’ home) and switch to something better. From organic cotton and waffle weave to Turkish cotton and bamboo, there’s an option out there for everyone.

Ultra-absorbent? Fluffy? Quick-drying? Oversized? You’ll find exactly what you’re looking for

From ultra-soft and plush splurge-worthy towels made of Egyptian Cotton to affordable, quick-drying towels, these are the best bath towels of 2024, according to testing.

You'll love the Black Waffle Weave Cotton Towel Collection at World Market. Browse our entire collection of Bath Towel Collections, available online or at one of our 270+ stores.

Looking to find high quality but affordable bath towels and linens on Amazon? Here are the best options! #charlestoncrafted #bathtowels #amazon

We rigorously researched and tested 16 bath towels from Boll & Branch, Pottery Barn, and other trusted brands to find the most luxe towels to make your home feel like a five-star hotel.

Learn how to build the perfect towel wardrobe in our guide to deciding the right number of towels for your home, guest bath, or college dorm.

Buy the most quality you can afford and you’ll save the most in the long run—and enjoy the luxury of quality bath towels in the process.

Shop west elm for high quality bathroom towels in a variety of colors and textures. Our bath towels feature 100% cotton.