Fragrance launch event

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The body spray brand hosted a multi-sensory event in NYC with cheeky touchpoints and a scent discovery experience. NEW YORK—To celebrate the launch of its new fragrance collection, men’s grooming brand AXE hosted a launch party in New York City on Feb. 23 at the historic Bathhouse Studios. But there was a catch: None of the guests knew it was an AXE event. Marketing Activations, Party In New York, Multi Sensory, Spray Booth, Experiential Marketing, The Host, Launch Party, Fragrance Collection, Bath House

The body spray brand hosted a multi-sensory event in NYC with cheeky touchpoints and a scent discovery experience. NEW YORK—To celebrate the launch of its new fragrance collection, men’s grooming brand AXE hosted a launch party in New York City on Feb. 23 at the historic Bathhouse Studios. But there was a catch: None of the guests knew it was an AXE event.

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