Izod Lacoste

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By 1980 it was crystal clear: “The sport shirt of choice is Lacoste,” declared The Official Preppy Handbook. “Only the all-cotton model will do, the one with cap sleeves with the ribbed edging, narrow collar and two-button placket (never buttoned).” How did a French shirt with a crocodile for a logo become the go-to preppy polo? ...

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