Sk 2

In advertising our job is to create a distinct vision with cultural relevance for the clients`given context. The creative content, sometimes the result of mixing photorealistic rendering technology with photography, bridges atmospheric emotions in a coherent way over a wide range of formats and technologies. Both, still and moving images. Sure, all of that might sound a bit German, but hey - we are. #wemeetgreatexpectations

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SK-II World Campaign

SK-II World Campaign

This is my first blog post of this kind-- and I've been meaning to put this together for ages. If you're newly 30-- welcome to the age where everything starts to change, and not always in a good way. If you've been 30 for a minute or two, than you know EXACTLY what I am talking about. A little over a year ago, around my 36th birthday, I looked at myself in the mirror and felt like the woman staring back at me was not the same person the day before. I looked tired. I looked beat up. My skin

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Inspired by the women of the Joseon Dynasty who shifted their focus from heavy makeup to advocating the idea of taking care of their skin rather than covering it up, Beauty of Joseon is a natural skincare brand that has reinterpreted the unchangin...