Think different apple

On September 28, 1997, Apple debuted its iconic "Think Different" ad. The powerful TV commercial became a milestone for Apple advertising.

this exercise is the swedish graphic designer's way of saluting the innovation that stems from apple, reinterpreting the brand's iconic logo to address various avenues of literally 'thinking different'.

This is the story of one of the most successful campaigns in the history of advertising. In August 1997 Jobs, who had cofounded Apple Computer in his garage 20 years earlier, returned to the compan…

Commentary: Apple's co-founder knew the iPhone would change everything, from the moment he took the stage. I was there to witness history.

Uncover the catchiest slogans and taglines from some of the world's biggest brands, and find out what makes them so great.

In the late 1990s, Apple Inc. found itself at a crossroads. With dwindling sales and an uncertain future, the tech giant needed more than just a new product; it needed a revolution. This revolution…

It hurts that this is now “vintage tech”. I remember when it was new and exciting!

Albert Einstein

Apple's Think Different campaign by TBWA Chiat/Day