Thought we left scrunchies in the 1980s? This cult brand is proving you wrong... In London these days, one in every three women you pass on the street has her hair pulled back, meticulously parted into a low bun, and held together by a scrunchie so big it could give an Elizabethan ruff a run for its money. The chief proprietor of these supersized scrunchies? Good Squish, a Hackney-based accessories brand that has won the hearts and hair of Londoners from Heathrow to Hainault and back…
The Standard
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